By Allison Watkinson TLL Reporter Random House Children’s Books has announced a wave of new licensees for Richard Scarry’s Busy World. Showcased at Licensing Expo, the new partnerships for the publishing brand span multiple categories including apparel, accessories, infant care, crafts, novelty items, home décor, toys and more. For apparel and accessories, the Richard … [Read more...] about Random House Children’s Books Spotlights Richard Scarry Licensing Program
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Beyblade X Lets it Rip with World Championship Events
By Allison Watkinson TLL Reporter ADK Emotions NY and T-Licensing have partnered with Hasbro to launch an official BeyBlade X World Championship event. Starting in June, the BeyBlade X World Championship will launch in multiple countries across the globe. At each regional tournament, participants between the ages 8 to 12 will use tops from Hasbro’s BeyBlade X toy … [Read more...] about Beyblade X Lets it Rip with World Championship Events
Big League Chew Swings for the Fences with IMG Licensing
By Allison Watkinson TLL Reporter Big League Chew has signed a multi-year agreement with IMG Licensing that names the agency as its exclusive global licensing representative. Under the terms of the agreement, IMG Licensing will work to expand the brand across the globe with new licensed products and experiences. The agency will use the chewing gum brand's … [Read more...] about Big League Chew Swings for the Fences with IMG Licensing
Cloudco and Jazwares Spread Joy with Care Bears Collaboration
By Allison Watkinson TLL Reporter Jazwares has partnered with Cloudco Entertainment to launch a series of co-branded product collaborations for the Care Bears franchise. The initial focus for the partnership will center on limited-edition collections for several of Jazwares’ best-selling plush toy brands. These brands include Squishmallows, HugMees, Flipamallows, … [Read more...] about Cloudco and Jazwares Spread Joy with Care Bears Collaboration
ESPN Appoints IMG for Global Licensing Expansion
By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand's exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in … [Read more...] about ESPN Appoints IMG for Global Licensing Expansion
Old World Christmas Announces New Partnerships for 2025
By Allison Watkinson TLL Reporter Old World Christmas has announced four new licensing partnerships for its hand-blown and hand-crafted glass ornaments. The new licensees for the holiday ornament brand include General Mills, Hasbro's Wizards of the Coast, The J.M. Smucker Company and Cloudco Entertainment's Strawberry Shortcake. “Our ornaments are all about memories … [Read more...] about Old World Christmas Announces New Partnerships for 2025
Licensing International Announces 2025 Hall of Fame Inductees
TLL Staff Licensing International today announced its 2025 Hall of Fame inductees, recognizing a distinguished group of executives and creators for their contributions to the global brand licensing industry. This year’s honorees include corporate leaders, cultural icons, and creative pioneers whose work has helped shape and grow the $369 billion global licensing market. The … [Read more...] about Licensing International Announces 2025 Hall of Fame Inductees
TED Partners with Academic Travel Abroad for Branded Travel Program
By Allison Watkinson TLL Reporter The TED non-profit organization has signed a licensing partnership with Academic Travel Abroad for an educational travel initiative. Set to launch in 2026, the TED Travel program will offer a curated portfolio of annual trips that provide access to academic experts, exclusive discussions and cultural experiences. The program will leverage … [Read more...] about TED Partners with Academic Travel Abroad for Branded Travel Program
Expo News: Global Brand Licensing Sales Reach $369.6 Billion in 2024
By Gary Symons TLL Editor in Chief (Photo credit: Licensing International) Global sales of licensed products and services grew by 3.7% to $369.6 billion in 2024, according to a summary of Licensing International’s 2025 Global Licensing Industry Study. The findings were announced this week ahead of the Licensing Expo in Las Vegas, with Licensing International President Maura … [Read more...] about Expo News: Global Brand Licensing Sales Reach $369.6 Billion in 2024
Winners of 2025 Licensing International Excellence Awards Revealed
Related News: Licensing International Announces 2025 Hall of Fame Inductees TLL Staff The global brand licensing industry gathered in Las Vegas to celebrate the winners of the 2025 Licensing International Excellence Awards. The award winners were revealed during a ceremony preceding this year’s Licensing Expo, which runs May 20–22 in Las Vegas. Recognizing innovation … [Read more...] about Winners of 2025 Licensing International Excellence Awards Revealed