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Guy Fieri and RSVLTS Launch Flavortown Fashion

June 13, 2025

By Allison Watkinson TLL Reporter Guy Fieri has partnered with the RSVLTS fashion brand for a collection of licensed apparel and accessories inspired by Flavortown. Facilitated by IMG Licensing on behalf of the Flavortown brand, the collection features a full spread of licensed apparel and accessories with artistic designs directed by Guy Fieri himself. "This collab has … [Read more...] about Guy Fieri and RSVLTS Launch Flavortown Fashion

Noodles & Company Brings Food Network Favorites to New Menu 

June 13, 2025

By Allison Watkinson TLL Reporter Noodles & Company has partnered with the Food Network for a curated menu that features Food Network Favorites entrees. The licensing partnership had culinary experts at the Food Network evaluate the restaurant brand's recently reimagined menu and select four dishes to label as official Food Network Favorites. "Food Network knows food, … [Read more...] about Noodles & Company Brings Food Network Favorites to New Menu 

H&M Beauty Launches Licensed Products with Chupa Chups

June 12, 2025

By Allison Watkinson TLL Reporter H&M Beauty has partnered with Perfetti Van Melle to create a collection of beauty products and accessories inspired by Chupa Chups. The limited-edition collection includes items such as lip gloss, a double-colored overnight lip mask, hair and body mist, a lip balm duo, a water bottle, a lip oil trio and a lip gloss charm. Featuring … [Read more...] about H&M Beauty Launches Licensed Products with Chupa Chups

Jeni’s Ice Creams Launches Tasty Partnership with Goose

June 12, 2025

By Allison Watkinson TLL Reporter Jeni's Splendid Ice Creams' has teamed up with the Goose rock band for a licensed flavor called Goose Tracks. The limited-edition ice cream features a blend of red raspberries and blackberries, with layers of bittersweet chocolate flakes. Designed to promote Goose's latest album, Everything Must Go, the licensed ice cream pint features … [Read more...] about Jeni’s Ice Creams Launches Tasty Partnership with Goose

Toy Foundation Distributes $3 Million in Toys for International Day of Play

June 11, 2025

TLL Staff The Toy Foundation is marking the International Day of Play with 15 toy companies, distributing more than 290,000 new toys and games valued at $3 million to children in need across the U.S. and around the world. The Toy Foundation is the philanthropic arm of The Toy Association. The large-scale donation initiative highlights the vital role of play in child … [Read more...] about Toy Foundation Distributes $3 Million in Toys for International Day of Play

VP Racing Marks 50 Years in the Fast Lane With Licensing Push

June 11, 2025

By Gary Symons TLL Editor in Chief VP Racing is putting the pedal to the metal for its 50th anniversary, revving up celebrations with a  licensed merchandise designed to bring high-octane style to racing fans everywhere. After half a century of fueling motorsports — from drag strips to dirt tracks — VP Racing is marking the milestone with a flurry of new partnerships and … [Read more...] about VP Racing Marks 50 Years in the Fast Lane With Licensing Push

Katseye Music Group Comes to Toca Boca World

June 10, 2025

By Allison Watkinson TLL Reporter Spin Master's Toca Boca studio has partnered with the Katseye music group to bring them into the Toca Boca World digital game. Launched June 10, the partnership has introduced licensed guest characters that reflect the Katseye members as characters within Toca Boca World. "Our fans have been a part of our journey since our creation and now … [Read more...] about Katseye Music Group Comes to Toca Boca World

Bravado and Selfridges London Host Lil Wayne Pop-Up Shop

June 9, 2025

By Allison Watkinson TLL Reporter Bravado and Selfridges London have launched a licensed Lil Wayne pop-up shop at the high-end retailer's Oxford Street department store. The limited-edition pop-up features several collections of merchandise inspired by the rapper's newest album, Tha Carter VI from Young Money Records/Republic Records. “We’re thrilled to collaborate with … [Read more...] about Bravado and Selfridges London Host Lil Wayne Pop-Up Shop

Wilson and Caitlin Clark Debut New Basketball Collection

June 9, 2025

By Allison Watkinson TLL Reporter Wilson Sporting Goods is expanding its signature basketball line as part of its ongoing licensing partnership with WNBA star Caitlin Clark. The latest collection from Wilson was developed by a team of women designers who collaborated closely with Caitlin throughout the product development process. By working directly with the WNBA player, … [Read more...] about Wilson and Caitlin Clark Debut New Basketball Collection

Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza

June 9, 2025

By Allison Watkinson TLL Reporter Papa Johns and Shaquille O’Neal are relaunching the licensed Shaq-a-Roni pizza as a full-time menu item at the company's restaurants. Originally launched as a limited-time offering in 2020, the Shaq-a-Roni pizza is an XL pizza made with Papa Johns fresh, original dough that is topped with over half a pound of cheese and extra … [Read more...] about Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza

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