The Licensing Letter

Open Content

Peanuts’ Licensing Program Sees Global Growth

By Allison Watkinson TLL Reporter WildBrain CPLG and Peanuts Worldwide are expanding the licensing program for the Peanuts brand with new cross-category partners in the UK, EMEA and India. “The much-loved Peanuts brand is a firm favourite with licensees in UK, Europe and India," said WildBrain CPLG VP, Meike de Vaere. "Apparel continues to thrive, and we’re also seeing some … [Read more...] about Peanuts’ Licensing Program Sees Global Growth

Fender Appoints Global Merchandising to Expand its Licensing Program

By Allison Watkinson TLL Reporter Fender Musical Instruments has appointed Global Merchandising Services as its new international licensing agent. Global Merchandising Services will operate as Fender's exclusive licensing agent for the UK and EMEA, as well as serving as a non-exclusive agent for additional regions across the globe. As its new licensing representative, Global … [Read more...] about Fender Appoints Global Merchandising to Expand its Licensing Program

SmileyWorld Collection on Shein Brings Happiness to Your Home

TLL Staff The global online retailer SHEIN has unveiled its second brand partnership with The Smiley Company, featuring the iconic SmileyWorld brand. "This exciting collaboration unveils a vibrant home and accessories line designed to infuse everyday fashion with a dose of positivity and fun," Shein says. Founded in 1972 by the French journalist and newspaper columnist … [Read more...] about SmileyWorld Collection on Shein Brings Happiness to Your Home

Feature: The Company Teaching the World to Smile

CEO Nicolas Loufrani Explains the Smiley Company's Largest Ever Expansion Plan By Gary Symons TLL Editor in Chief Sure, the world may be going through a tough time, between a series of catastrophic wars, a recent pandemic, and looming threats to democracy, but Nicolas Loufrani says there’s still a lot to smile about. In fact, the CEO of The Smiley Company argues there’s … [Read more...] about Feature: The Company Teaching the World to Smile

Smart Move as Barbie Dumbs Down The Flip Phone

By Gary Symons TLL Editor in Chief If you're tired of 24/7 notifications and text messages, Barbie has the phone for you. Human Mobile Devices, Europe’s largest smartphone manufacturer, has partnered with with Mattel to create the Barbie Flip Phone. The new phone caters to Gen Z and Millennials, who have been seen to decrease their time on social media in recent … [Read more...] about Smart Move as Barbie Dumbs Down The Flip Phone

Barney’s Back in New Mattel x Nelvana Series

By Allison Watkinson TLL Reporter Nelvana and Mattel Television Studios are co-producing a new animated series for the Barney franchise following a fourteen-year hiatus for the children's entertainment brand.  The new Barney's World animated series follows the classic Barney character and his friends as they play on a playground and learn life lessons about love, … [Read more...] about Barney’s Back in New Mattel x Nelvana Series

Standard Fiber and Dr. Scholl’s Develop Bedding Collection

By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership with Standard Fiber for a collection of bedding products inspired by the Dr. Scholl’s wellness brand. Founded in 1906 by Dr. William Mathias Scholl, Dr. Scholl's is a footcare and wellness brand that offers a wide range of products for mobility, foot support, lower body health, skincare and more. … [Read more...] about Standard Fiber and Dr. Scholl’s Develop Bedding Collection

Bravado: Building Lasting Relationships in the Music Licensing Sector

The TLL Interview with Keith Tapperell, Bravado’s Vice-President of Licensing By Gary Symons TLL Editor in Chief If there’s one person in the licensing world who ignites jealousy in my soul, and whose job I would steal in a heartbeat, it’s Keith Tapperell, the VP of Licensing at Bravado. In that position, Tapperell (pictured above) works with the top music artists in … [Read more...] about Bravado: Building Lasting Relationships in the Music Licensing Sector

WBD Launches a Cohesive New Global Experiences Division

By Allison Watkinson TLL Reporter Warner Bros. Discovery (WBD) has launched a new division for the company’s experiential entertainment and licensing projects called Warner Bros. Discovery Global Experiences. Warner Bros. Discovery Global Experiences was created as a combination of the company’s Global Themed Entertainment and Studio Tours & Retail teams to form a single … [Read more...] about WBD Launches a Cohesive New Global Experiences Division

WiT Gearing Up For Wonder Women Award Gala Next Week

By Gary Symons TLL Editor in Chief Women in Toys, Licensing & Entertainment (WiT) will host the 2024 Wonder Women Awards in Beverly Hills on September 13. WiT is the industry’s leading organization advocating for the advancement of women, and the Wonder Women Awards celebrates many of the most talented people in working in the fields of toys, entertainment, and … [Read more...] about WiT Gearing Up For Wonder Women Award Gala Next Week