The Licensing Letter

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License Global Names The Influentials of Brand Licensing for 2022

By Allison WatkinsonTLL Reporter License Global has released the 2022 edition of The Influentials which highlights executives across nine categories within the brand licensing and licensed consumer products industry. The annual feature honors individuals that have contributed to the overall standard and quality of the licensing industry. License Global’s The Influentials is … [Read more...] about License Global Names The Influentials of Brand Licensing for 2022

Who’s News: Christian Braun Joins Global Toy Experts as Industry Partner

By Allison WatkinsonTLL ReporterChristian Braun has joined Global Toy Experts as an industry partner to provide expertise on collectibles, consulting and M&A services. Global Toy Experts is a consultancy firm and information resource for the international toy industry. The consultancy provides analysis and strategies for domestic toy manufacturers and international … [Read more...] about Who’s News: Christian Braun Joins Global Toy Experts as Industry Partner

Experiential Licensing: Grand Opening Extravaganza is Scheduled for Hasbro’s Galaxyland

By Allison WatkinsonTLL Reporter The week-long Grand Opening ceremony for Galaxyland Powered by Hasbro at the West Edmonton Mall is set to begin on Dec. 17, 2022. West Edmonton Mall is a Canadian mixed-use entertainment and retail complex that is home to more than 800 stores and services. The upcoming event will celebrate the completion of the first phase of … [Read more...] about Experiential Licensing: Grand Opening Extravaganza is Scheduled for Hasbro’s Galaxyland

Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia

By Allison WatkinsonTLL ReporterAs part of its existing agreement with Hasbro, The Path Entertainment Group has partnered with Al Hokair Group to bring Monopoly Lifesized to Saudi Arabia.The Al Hokair Group is a hospitality, entertainment, and tourism company based in Saudi Arabia. Since its founding in 1975, Al Hokair's projects have expanded to include eighty entertainment … [Read more...] about Experiential Licensing: The Path and Al Hokair Partner On Life-sized Monopoly in Saudi Arabia

Just Play Signs Deal As Master Toy Licensee For Hasbro’s Easy-Bake Brand

By Allison WatkinsonTLL ReporterJust Play has reached a worldwide master toy licensing agreement with Hasbro for the company's long-standing Easy-Bake brand. The Easy-Bake Ultimate Oven toy, refill treat packs and recipes were originally introduced in 1963 and continue to be among Hasbro's top-selling items today. Hasbro is a global entertainment conglomerate that … [Read more...] about Just Play Signs Deal As Master Toy Licensee For Hasbro’s Easy-Bake Brand

Asembl Brings Chupa Chups And Bulla Dairy Foods Together Again for Co-Branded Icy Treats

By Allison WatkinsonTLL Reporter  Asembl has brokered a licensing deal between Perfetti Van Melle’s Chupa Chups brand and Bulla Dairy Foods for a limited-edition party pack. Asembl is a research-driven brand extension agency that works with global brand owners to bring new licensed products and services to market. Asembl is part of the Merchantwise Group and is … [Read more...] about Asembl Brings Chupa Chups And Bulla Dairy Foods Together Again for Co-Branded Icy Treats

King Features and Rebel Girls Come Together In New Licensing Agreement

By Allison WatkinsonTLL ReporterKing Features Syndicate has announced that the Rebel Girls brand is joining its roster of licensing properties. Under the terms of the licensing agreement, King Features will represent Rebel Girls worldwide for promotions, collaborations, and merchandise.King Features is currently seeking new licensing partners for the brand across all categories … [Read more...] about King Features and Rebel Girls Come Together In New Licensing Agreement

Who’s News: Toho Announces New Hires To Guide eCommerce Expansion

By Allison Watkinson TLL Reporter Toho International has appointed Kristin Parcell as general manager and Stacy Burt as director of marketing to lead the studio's e-commerce expansion. Parcell (above left) and Burt (above right) will be responsible for building a scalable e-commerce fandom platform for Toho’s Godzilla franchise and the studio's portfolio of anime … [Read more...] about Who’s News: Toho Announces New Hires To Guide eCommerce Expansion

Jazwares President Appointed Chair of Make-A-Wish Foundation

By Allison Watkinson TLL Reporter Jazwares president Laura Zebersky has been elected to chair the Board of Directors for Make-A-Wish Southern Florida. “Laura is a dynamic leader who has made a great impact during an important time in our chapter’s evolution,” said Norman Wedderburn, President and CEO of Make-A-Wish Southern Florida. “With so many key initiatives … [Read more...] about Jazwares President Appointed Chair of Make-A-Wish Foundation

The 50th Anniversary of Hip Hop Announces First Slate of Licensing Partners

By Gary Symons TLL Editor in Chief The 50th Anniversary of Hip Hop program is now underway, as The Brand Liaison announces the first wave of licensing deals. The anniversary program is a partnership between Legends Recordings and their licensing agency, The Brand Liaison, designed to celebrate the legacy of a half century of Hip Hop in America. The partners have now … [Read more...] about The 50th Anniversary of Hip Hop Announces First Slate of Licensing Partners