By Allison Watkinson TLL Reporter Point Reyes Farmstead has partnered with Golden State Cider for a collaborative retail campaign called Ciders & Sliders. The Ciders & Sliders campaign includes a wide variety of activations like in-store retail promotions, live experiences, digital content, sweepstakes, chef-created recipes and more. Taking place throughout … [Read more...] about Point Reyes and Golden State Cider Launch Cheesy Retail Campaign
Open Content
Authentic and Gardiners Bring Sperry to the UK and Ireland
By Allison Watkinson TLL Reporter Authentic Brands Group has partnered with Gardiner Bros (Gardiners) to relaunch the Sperry footwear brand across the UK and Ireland. Per the terms of the licensing agreement, Gardiners has been named the official distribution partner for Sperry's products throughout the two regions. This includes the brand's flagship range of … [Read more...] about Authentic and Gardiners Bring Sperry to the UK and Ireland
BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure
By Gary Symons TLL Editor in Chief BBC Earth and Minecraft Education are digging into a new interactive classroom experience called Building With Dinosaurs. The global educational initiative lets students step into the muddy boots of paleontologists and bring prehistoric creatures to life in true Minecraft style: block by block. The launch coincides with the 2025 return of … [Read more...] about BBC Earth and Minecraft Education Launch Dinosaur-Themed Learning Adventure
Canada Soccer Aims to Score Big With Brevettar Partnership
TLL Staff Canada Soccer is kicking off a new chapter in its brand development, announcing a multi-year partnership with sports licensing agency Brevettar. Under the agreement, Brevettar will serve as the Canada Soccer Association’s exclusive worldwide licensing agent, tasked with expanding merchandise offerings and deepening fan engagement on and off the pitch. The deal … [Read more...] about Canada Soccer Aims to Score Big With Brevettar Partnership
Cottage Door Press Expands Into Toy Market With Launch of Luna StoryTime Projector
TLL Staff Cottage Door Press, a children’s book publisher celebrating its 10th anniversary in 2025, has announced the launch of the Luna StoryTime Projector, a new 3-in-1 device designed to make storytime more immersive and screen-free. This marks the company’s first official move into the toy category. Luna combines a projector, audio and music player, and night light in … [Read more...] about Cottage Door Press Expands Into Toy Market With Launch of Luna StoryTime Projector
Selfridges Celebrates Black Sabbath with In-Store Experience
By Allison Watkinson TLL Reporter Selfridges has partnered with Black Sabbath and Bravado for a licensed fan experience inspired by the band's final UK show. Designed to celebrate Black Sabbath's upcoming Birmingham show, Back To The Beginning, the immersive fan experience will offer merchandise, live mural artwork, themed decorations, photo opportunities and more. Open … [Read more...] about Selfridges Celebrates Black Sabbath with In-Store Experience
The WNBA Launches Licensed Collection with Pottery Barn Teen
By Allison Watkinson TLL Reporter The WNBA and Pottery Barn Teen have partnered to release a licensed home collection inspired by its professional basketball teams. Designed to cater to young basketball fans, the collection incorporates all 13 of the WNBA's team logos across bedding, backpacks and decorative room accessories. The Pottery Barn Teen products were created in … [Read more...] about The WNBA Launches Licensed Collection with Pottery Barn Teen
Sarah J. Maas Appoints IMG Licensing to Represent her Fantasy Novel Portfolio
By Allison Watkinson TLL Reporter Sarah J. Maas has named IMG Licensing as the exclusive consumer products representative for her fantasy novel franchises. Under the terms of the multi-year deal, IMG Licensing will develop and manage a comprehensive licensing program that spans the author's entire fictional universe. This includes popular romantic fantasy book … [Read more...] about Sarah J. Maas Appoints IMG Licensing to Represent her Fantasy Novel Portfolio
Authentic Expands Juicy Couture with Centric Brands
By Allison Watkinson TLL Reporter Authentic Brands Group is expanding its Juicy Couture property with a new beauty collection through a licensing partnership with Centric Brands. The new Juicy Couture collection includes a wide range of cruelty-free products for hair care, hygiene, nails and cosmetics. Through its beauty division, Centric will design, manufacture … [Read more...] about Authentic Expands Juicy Couture with Centric Brands
Dr. Seuss Enterprises Expands Partnership with Little Dot Studios
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has renewed and expanded its partnership with Little Dot Studios to further grow its YouTube channel with new content. The partnership renewal comes after a massive surge in viewers and subscriptions for the Dr. Seuss channel that resulted from the two companies previous collaboration last year. The enhanced licensing … [Read more...] about Dr. Seuss Enterprises Expands Partnership with Little Dot Studios