By Allison WatkinsonTLL Reporter Madame Tussauds New York and Warner Bros. Discovery Global Themed Entertainment are opening a horror-themed exhibit called Warner Bros. Icons of Horror. Madame Tussauds New York is an interactive wax museum that specializes in creating realistic figures based on celebrities, fictional characters, world leaders and more. The museum features … [Read more...] about Madame Tussauds and Warner Bros. Open Horror-Themed Wax Exhibit in New York
Open Content
Speed Society Releases Streetwear Collection with VP Racing
By Allison Watkinson TLL Reporter VP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class. The licensing agreement between the two company's was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer … [Read more...] about Speed Society Releases Streetwear Collection with VP Racing
Carlton London Expands in India Through Flipkart Partnership
By Allison Watkinson TLL Reporter The lifestyle brand Carlton London has expanded its range of furniture and home furnishings in India through the ecommerce platform Flipkart. The collaboration was facilitated by the brand licensing agency, LicenseWorks, on behalf of their client Carlton London. “We are happy to welcome Flipkart as a strategic partner for Carlton … [Read more...] about Carlton London Expands in India Through Flipkart Partnership
Authentic Brands Group Partners with Sport Dimension for Nautica Seascooters
By Allison WatkinsonTLL Reporter Authentic Brands Group has partnered with water sports manufacturer Sport Dimension on a line of seascooters for its Nautica brand. The licensing agreement between the two companies makes Sport Dimension responsible for designing, distributing and manufacturing Nautica branded Seascooters worldwide. Nautica is a US-based lifestyle brand … [Read more...] about Authentic Brands Group Partners with Sport Dimension for Nautica Seascooters
The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
By Allison WatkinsonTLL Reporter IMG has signed an exclusive licensing deal between the fashion brand, Florence by Mills, and the ecommerce platform, ABOUT YOU. Established by actress, producer, and entrepreneur Millie Bobby Brown in 2019, the Florence by Mills brand specializes in skincare and color cosmetic products that are easy to use and affordably priced. The … [Read more...] about The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge
By Allison WatkinsonTLL Reporter Prime Video is releasing a licensed baking competition series called Dr. Seuss Baking Challenge on Dec. 13, 2022. Dr. Seuss Baking Challenge will feature nine teams of two bakers that will compete for a grand prize of $50,000. In each episode, the competitors will be given a challenge based 0n licensed characters and stories from the Dr. … [Read more...] about Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge
Food Licensing: Danone and ZAG Unveil Miraculous Partnership
By Gary Symons TLL Editor in Chief The animation studio ZAG has partnered with Danone to bring a new range of healthy foods and beverages to families in Spain and Portugal. As part of the licensing agreement, three of Danone’s product lines—Actimel, Font Vella, and Danone Natural Yogurt—will feature the superheroes from ZAG’s flagship property, Miraculous – Tales of … [Read more...] about Food Licensing: Danone and ZAG Unveil Miraculous Partnership
Game Studio Takes Over Coffee Shop for Persona 5 Royal Launch
Gamers can enjoy some performance enhancing caffeine during the launch of Persona 5 Royal, thanks to an unusual partnership. Game studio Atlus and Matte Black Coffee are welcoming all Phantom Thieves, fans of Persona and coffee enthusiasts alike to a month-long store takeover of the LA-based cafe. The collaboration is being held to celebrate the launch of Persona 5 Royal, … [Read more...] about Game Studio Takes Over Coffee Shop for Persona 5 Royal Launch
Licensing Works! Expands Kewpie Brand with ONCH Accessories
By Allison WatkinsonTLL Reporter Licensing Works! is expanding the long-standing Kewpie brand with licensed merchandise designed by ONCH. Licensing Works! made the deal on behalf of its client, the Kewpie Corporation. Licensing Works! is a licensing agency that partners with IP owners to increase brand awareness through new revenue streams. “From our first … [Read more...] about Licensing Works! Expands Kewpie Brand with ONCH Accessories
Experiential Licensing: Columbia Pictures Aquaverse Launches in Thailand
By Allison WatkinsonTLL Reporter Sony Pictures Entertainment and Amazon Falls have opened a fully-branded theme park in Thailand called Columbia Pictures Aquaverse. Located in Bangsaray Bay, Pattaya, the themed water park offers rides and attractions based on licensed Columbia Pictures film franchises such as Ghostbusters, Hotel Transylvania, and more. Columbia … [Read more...] about Experiential Licensing: Columbia Pictures Aquaverse Launches in Thailand