By Allison Watkinson
VP Racing Fuels and Speed Society are releasing a licensed streetwear collection called The Racing Class.
The licensing agreement between the two company’s was brokered by Pacific Swell Brands, the exclusive licensing agent of VP Racing. Pacific Swell is a boutique licensing agency that is known for extending brands into new consumer product categories and markets to grow licensing revenue and brand equity.
“It has been an exciting process to work with Speed Society and see the VP Racing brand translated into streetwear that is both trendy and evergreen,” said Vivian Velasco, President of Pacific Swell Brands.
VP Racing Fuels Inc. is an American manufacturer of racing fuel and motorsports products. The company specializes in performance chemicals, traction compounds, moto-wash, and fuel for both land and sea vehicles. VP Racing Fuels also sells a line of consumer products through national home improvement retailers, automotive parts retailers, and e-commerce websites.
“Not only is this an exciting extension of our fuel partnership with Speed Society, but it also shows VP Racing’s commitment to everyone in The Racing Class since 1975,” said Bob Merz, Director of Brand Management and Licensing at VP. “We look forward to our continued partnership.”
The initial two streetwear capsule collections are called Chasing Checkers and Pilot. The collections include hoodies, t-shirts, and hats adorned with racing inspired graphics. The co-branded streetwear collections are available exclusively on the Speed Society website.
“Many great automotive brands provide solutions for enthusiasts to build their cars and race them; however, there’s an undeniable hole in the industry that doesn’t represent them as people, their style, and supports how they live every day,” said Bryan Cole, CMO of Speed Society.
“We are excited to team up with VP Racing to bring two powerful brands together to create something incredible beyond racing. We have tapped into the culture of our fans to bring unique capsule collections of streetwear apparel that represent them as individuals and their passions of fashion, art, and automobiles. VP Racing is such an impactful legacy brand, we couldn’t resist the chance to work together and showcase a game-changing collaboration.”
Speed Society is an automotive lifestyle brand and paid subscription network that offers published automotive content, designer streetwear collaborations, automotive giveaways, and motorsports racing news.