The French swimwear brand Vilebrequin is branching out into the fragrance and body care sector with partner INCC. The collaboration will see International New Creative Concept helping launch a new range of fragrance and body care products in a deal facilitated by Vilebrequin's licensing agency IMG. Vilebrequin CEO Roland Herlory says the collection will launch in 2024 and will … [Read more...] about Vilebrequin Combining Sun, Fun and Fragrance in New Line
Open Content
Sports Licensing: Prime Video Scores Big With NFL License
By Gary Symons TLL Editor in Chief It appears Amazon's billion dollar deal with the NFL for Thursday Night Football has been a resounding success. Amazon's Prime Video aired the first of its Thursday Night Football (TNF) matches on Sept. 15. Its deal with the NFL means that, outside of teams' local markets, NFL fans need to tune in to Prime's streaming service to catch their … [Read more...] about Sports Licensing: Prime Video Scores Big With NFL License
Warner Music Album To Celebrate 10 Years of Daniel Tiger
By Allison Watkinson TLL Reporter Fred Rogers Productions and Warner Music are celebrating the 10th anniversary of Daniel Tiger’s Neighborhood with a licensed digital album. “We’re thrilled to continue the 10th anniversary celebration for Daniel Tiger’s Neighborhood with our partners at Warner Music Group’s Arts Music division,” said Matt Shiels, VP of Business and Legal … [Read more...] about Warner Music Album To Celebrate 10 Years of Daniel Tiger
TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry
Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by licensee Applica Consumer Products SPLiCE contends the ruling could “potentially undermine the licensing industry as a whole” SPLiCE Corporate Counsel warns, “If … [Read more...] about TLL Exclusive: SPLiCE Says Landmark Ruling An Existential Threat to Licensing Industry
Book Licensing: New Snacks For a Very Hungry Caterpillar
By Gary Symons TLL Editor in Chief Ella's Kitchen in the UK just landed its first ever licensing deal, and it's a doozy. With the help of agency Rocket Licensing, Ella's Kitchen Brands will create a range of kids' snacks based on Eric Carle’s classic literary tale, The Very Hungry Caterpillar. The new product line is set to launch this autumn. Ella’s Kitchen is planning … [Read more...] about Book Licensing: New Snacks For a Very Hungry Caterpillar
Licensing Law: Lindt Triumphs in Battle of the Bunnies
By Gary Symons TLL Editor in Chief If you live in a country that celebrates Easter, you've seen them. Rank after rank after rank of sparkling golden bunnies, their gilt foil concealing the decadent Swiss chocolate underneath. What you may not have known is that Lindt's legendary Easter bunny confections have been involved in more than one pitched battle over copyright and … [Read more...] about Licensing Law: Lindt Triumphs in Battle of the Bunnies
Toya and Dove Launch Game Supporting Female Self Esteem
By Allison Watkinson TLL Reporter In collaboration with the Dove beauty brand, Toya has launched a new self-esteem focused Roblox game called Super U Story. Toya is a female-led, user-generated content game studio that produces games on the Roblox platform with a strong focus on community and world-building. “With thousands of games made every year, it’s astounding that none … [Read more...] about Toya and Dove Launch Game Supporting Female Self Esteem
MGM Builds Licensing Program For New Wednesday Series
By Gary Symons TLL Editor in Chief The creepy neighbors making up the Addams Family are heading back to the small screen in the new MGM series Wednesday. And already, MGM is pulling out all the stops, launching a broad licensing program for the highly anticipated new comedy. The studio says the new program will span all licensing categories, with a robust line of products and … [Read more...] about MGM Builds Licensing Program For New Wednesday Series
Precious Moments Signs New Licensees
By Allison Watkinson TLL Reporter Precious Moments has expanded its licensing roster with the addition of four new licensees in popular product categories. The new licensees include Diamond Dotz from Needleart World, The Galway Company, Major Trading Inc., and Nu Trendz from Silicon Valley Textiles. The Precious Moments Family of Companies is best-known for its hand-painted … [Read more...] about Precious Moments Signs New Licensees
Wildbrain Turns Tom Gates Books Into Successful TV Series
By Allison Watkinson TLL Reporter WildBrain has signed multiple international sales agreements for the children's entertainment series, The Brilliant World of Tom Gates. The Brilliant World of Tom Gates is a TV series based on the bestselling Tom Gates book series by Liz Pichon. The popular book series was written and illustrated by Pichon and published by Scholastic. The … [Read more...] about Wildbrain Turns Tom Gates Books Into Successful TV Series