By Allison Watkinson
Precious Moments has expanded its licensing roster with the addition of four new licensees in popular product categories.
The new licensees include Diamond Dotz from Needleart World, The Galway Company, Major Trading Inc., and Nu Trendz from Silicon Valley Textiles.
The Precious Moments Family of Companies is best-known for its hand-painted figurines and greeting cards based on the artwork of its founder Samuel J. Butcher. Precious Moments products are available worldwide at a variety of retailers including specialty, mass market, department stores, online retailers, and more.
“We are happy to offer a variety of quality products to the growing demand from consumers for more Precious Moment products,” said John Plys, CEO of Precious Moments Inc.
“We are excited in partnering and continuing our growth with such quality companies and brands. This helps fill the void from the numerous consumers that want more great products under the Precious Moments license,” Plys added.
“These four companies are each among the best in their respective product categories and we are proud to be working with them to make even more quality Precious Moments products available for fans and collectors to enjoy.”
The owner of the DIAMOND DOTZ painting product brand, Needleart World North America LLC, has been granted rights to create licensed DIAMOND DOTZ Diamond Painting Kits based on Precious Moments artwork.
The Galway Company has been granted rights to utilize Precious Moments artwork on a range of outdoor and garden products. These licensed products include flags, doormats, banners, tea towels, fleece throws, and more. They will launch their first collection through Flagology.com in November 2022.
Major Trading Inc. is launching a licensed collection of Precious Moments thermal-lined Sherpa Socks for kids and adults. Major Trading Inc. is a privately owned corporation that specializes in high-quality apparel, toys, and novelties.
The Nu Trendz brand from Silicon Valley Textiles has been granted rights to manufacture and market a licensed line of Precious Moments baby and twin blankets. Silicon Valley Textiles Inc. specializes in importing and distributing high-quality blankets. The company operates its licenses under the brand Nu Trendz.
“Retro-adorable is trending and Precious Moments is the perfect fit for manufacturers and retailers looking to meet consumer demand for sweet, retro brands,” said Carole Postal, President of Spotlight Licensing and Brand Management.
These licensing deals were brokered for the Precious Moments brand by Spotlight Licensing and Brand Management, Inc. Spotlight is a full-service boutique licensing agency that specializes in representating entertainment brands, art and design brands, digital properties, and character brands.