Mattel, Inc. is expanding its sustainable product releases with the debut of environmentally-friendly products from its popular MEGA and Matchbox brands. One of Mattel’s corporate goals is to achieve 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030. In line with this goal, the preschool construction toy brand, MEGA is releasing … [Read more...] about Mattel releases MEGA and Matchbox sustainable products
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M&M’s Adventure goes mobile with Tilting Point and Gear Inc.
By Allison Watkinson TLL Reporter Leading free-to-play games publishers Tilting Point and Gear Inc, have announced that the Mars Retail Group's licensed puzzle game M&M’S Adventure is now available on mobile devices. M&M'S Adventure includes more than 1,000 levels, and features multiple types of in-game events. These events include competitive leaderboards and … [Read more...] about M&M’s Adventure goes mobile with Tilting Point and Gear Inc.
NFTs, social media and new retail rules at Licensing U
Topics have been announced for Licensing U, part of Licensing Expo being produced in May by Licensing International. The goal of the program is to provide attendees with information on the licensing industry. Expert-led education topics will include NFTs, TikTok, retail, and more. Passes for Licensing U will become available on April 11 on the online platform. "The licensing … [Read more...] about NFTs, social media and new retail rules at Licensing U
Care Bears Share The Love In Brazil and Mexico
The new animated series Care Bears: Unlock the Magic has signed new broadcasting and toy deals in Latin America. Rights holder Cloudco Entertainment has launched its new Care Bears: Unlock The Magic animated series on Brazil’s Globo Play, Gloob, and Gloobinho networks, joining Mexico’s Noggin platform. The content deals come alongside new toy deals that will further support … [Read more...] about Care Bears Share The Love In Brazil and Mexico
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
By Allison Watkinson TLL Reporter The Jackie Robinson Foundation and Chock Full o’ Nuts coffee are collaborating on a consumer products line to celebrate Jackie Robinson Day. Major League Baseball’s 2022 season marks the 75th anniversary of Jackie Robinson's historic admission to the Brooklyn Dodgers in 1947. Robinson's experience was integral to the fight against racial … [Read more...] about Sports Licensing: Jackie Robinson Commemorated for 75th Anniversary
Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
By Allison Watkinson TLL Reporter EnchantedMob Inc. and PhatMojo have announced a global licensing deal for the terrifying indie video game, Poppy Playtime. Under the terms of the deal, PhatMojo will serve EnchantedMob as its master toy partner. The company will also manage the consumer products licensing for the Poppy Playtime franchise. Founded in 2015, EnchantedMob, Inc. … [Read more...] about Video Game Licensing: PhatMojo Named Master Toy Partner For Poppy Playtime
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men's grooming accessories through a licensing deal with Capture Accessories. The deal was brokered by Brandgenuity between Schick's parent company, Edgewell Personal Care, and the up and coming Capture Accessories brand, … [Read more...] about Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Who’s News: Cyber Group Promotes Raphaelle Mathieu to EVP
Cyber Group Studios has promoted Raphaelle Mathieu from SVP sales to a newly created role as Executive Vice President. Mathieu will now be in charge of all commercial activities worldwide for the French studio. She will work directly with CEO Pierre Sissmann and COO Dominique Bourse to plan strategies for overall growth. “As the company is now developing into an international … [Read more...] about Who’s News: Cyber Group Promotes Raphaelle Mathieu to EVP
The Point.1888 Signs Four Dozen New Licensees for Moonbug
By Allison Watkinson TLL Reporter The Point.1888 and its EMEA sub agents have signed 48 new licensee deals for Moonbug Entertainment's popular brands Blippi, CoComelon, and Morphle. Founded in 2018, Moonbug Entertainment's programming is now distributed on more than 100 platforms in 26 languages around the world. The company is known for creating, producing and publishing … [Read more...] about The Point.1888 Signs Four Dozen New Licensees for Moonbug