By Gary Symons TLL Editor in Chief WildBrain CPLG is extending its partnership with Sesame Workshop to bring Sesame Street licensing to the Nordics, including Norway, Sweden, Finland, and Iceland. The move builds on a successful collaboration in Iberia, where Big Bird and friends have already strutted their stuff across fashion, homewares, and accessories. The timing … [Read more...] about WildBrain CPLG Brings Sesame Street Licensing to the Nordics
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The Winchesters, and their ’67 Impala, Are Back in Supernatural Comic Book Series
By Gary Symons TLL Editor in Chief Sam and Dean Winchester (L-R in above photo) from the long-running Supernatural series have returned, along with their beloved '67 Impala known as 'Babe', in a new comic book series. The deal between Dynamite Entertainment and Warner Bros. Discovery Global Consumer Products will see the demon hunters hitting the road again in a … [Read more...] about The Winchesters, and their ’67 Impala, Are Back in Supernatural Comic Book Series
Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP
TLL Staff Dr. Seuss Enterprises has announced the promotion of Ellie Terveen to Executive Vice President, Operations, as the company continues its recent expansion. Dr. Seuss has reported rapid growth in recent years across the categories of publishing, consumer products, education, and entertainment. In her new role, Terveen will lead strategic financial planning, oversee IT … [Read more...] about Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP
Licensing Briefs: 20 Top Licensing Deals This Week
TLL Staff Chips Ahoy Enters the Upside Down for the Netflix Release of Stranger Things 5Chips Ahoy is plunging into the spooky world of Stranger Things 5 with a themed promotion timed for the show's premiere. The Oreo-owned cookie brand is debuting limited-edition packaging and in-store displays featuring eerie designs inspired by the Netflix series. The campaign aims to tap … [Read more...] about Licensing Briefs: 20 Top Licensing Deals This Week
Mattel and Mischief Management Launching Barbie Dream Fest in 2026
TLL Staff For the first time ever, Mattel's Barbie is getting her own fan festival. Mattel, Inc. and experiential event producer Mischief Management have announced the creation of Barbie Dream Fest, which will be the first official fan festival dedicated entirely to the iconic Barbie brand. The multi-day celebration is set to debut in March 2026 in Fort Lauderdale, Florida, … [Read more...] about Mattel and Mischief Management Launching Barbie Dream Fest in 2026
Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
By Gary Symons TLL Editor in Chief Toikido has appointed Eolo Toys as the global master toy partner for its breakout franchise Bad Egg Co. The deal marks the latest milestone in the expansion of Toikido's irreverent, cross-platform brand, which began as a Web3 IP and is now growing into a global entertainment force. Launched in June 2024 with a sell-out NFT collection of … [Read more...] about Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
Align Technology and Disney Launch Freakier Friday Collaboration
By Allison Watkinson TLL Reporter Align Technology and Disney have launched a collaborative partnership that brings the Invisalign brand to the Freakier Friday film. The partnership features a large-scale marketing campaign that is designed to appeal a broad range of audiences and demographics. Many of the activations focus on lead actress Julia Butters, who is a … [Read more...] about Align Technology and Disney Launch Freakier Friday Collaboration
Sprayground and Angry Birds Take Flight with New Collection
By Allison Watkinson TLL Reporter Sprayground and Rovio Entertainment have teamed up for two limited-edition backpack drops for the Angry Birds mobile gaming brand. Facilitated by IMG Licensing on behalf of Angry Birds’, the collaborative partnership is launching a total of three distinct backpack designs for the drops. Each backpack features co-branded graphics … [Read more...] about Sprayground and Angry Birds Take Flight with New Collection
2025 Licensing Agency Guide
Download your complimentary 2025 Licensing Agency Guide (July 2025 Edition), below. The Guide is our gift to thank you for your support. It's our special thanks to our most valued clients. We hope your new Guide serves as a useful tool to help grow your licensing program. Download Now! The 2025 Licensing Agency Guide has been updated periodically in 2025. If you wish to … [Read more...] about 2025 Licensing Agency Guide
Represent Rocks On with Guns N’ Roses Apparel
By Allison Watkinson TLL Reporter Represent has launched a licensing partnership with Guns N’ Roses to release a collaborative capsule collection inspired by the rock band. Designed for Guns N' Roses 2025 European tour, the collection combines motifs from the band's history with Represent's vintage fashion aesthetic. The full range features 7 licensed products … [Read more...] about Represent Rocks On with Guns N’ Roses Apparel