The Licensing Letter

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Seagram’s Escapes Gets Ready to Rumble with WWE

By Allison Watkinson TLL Reporter TKO Group Holdings and Seagram's Escapes have launched a multi-year licensing partnership for a Seagram's Escapes Spiked beverage collection inspired by the WWE. The co-branded collection includes three revamped offerings from the beverage company's existing line-up of Spiked drink flavors. Based on well-known wrestling phrases from … [Read more...] about Seagram’s Escapes Gets Ready to Rumble with WWE

Taylor Swift Reclaims Ownership of Her First Six Albums

By Gary Symons TLL Editor in Chief Taylor Swift has officially regained ownership of the master recordings of her first six albums, marking the end of a lengthy dispute over the rights to her early music. Swift announced the acquisition on her official website, calling it a long-awaited resolution. “All of the music I've ever made now belongs to me,” she wrote, describing … [Read more...] about Taylor Swift Reclaims Ownership of Her First Six Albums

Hurley and Travis Barker Drum Up New Fashion Partnership

By Allison Watkinson TLL Reporter Hurley has signed an agreement with drummer and music producer Travis Barker for a licensed capsule collection and brand ambassador partnership. Travis Barker is an American musician and producer who has sold millions of records as both a solo artist and with punk rock bands like +44, Blink-182 and Transplants. Throughout his career, Barker … [Read more...] about Hurley and Travis Barker Drum Up New Fashion Partnership

Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership

By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership

Burt’s Bees and Mike’s Hot Honey Debut Sweet and Spicy Lip Balm

By Allison Watkinson TLL Reporter Burt's Bees and Mike's Hot Honey have teamed up to to launch a limited-edition lip balm that features the condiment brand's distinct flavor. Launched on May 29, the exclusive product is designed to bring the sweet and spicy flavor of Mike's Hot Honey to Burt's Bees moisturizing beeswax lip balm. "I'm a long-time fan of Burt's Bees … [Read more...] about Burt’s Bees and Mike’s Hot Honey Debut Sweet and Spicy Lip Balm

Products of Change Highlighted Sustainability at Licensing Expo

By Kathryn Brand Editor, Products of Change The Products of Change team was out in full force at Expo, between holding the fort at our booth showcasing the UN’s 17 SDGs and how are members are activating them, to walking the show floor, attending meetings, and hosting panel sessions on the main stage and Networking Hub. With so many engaged attendees coming by the stand to … [Read more...] about Products of Change Highlighted Sustainability at Licensing Expo

Who’s News: Wasserman Music Hires Two New Executives

By Allison Watkinson TLL Reporter Wasserman Music has added two executive hires to its hip-hop and R&B division to expand its global festivals and artist representation teams. The two appointments to the division include Jazmyn Griffin as the new director of the company's global festivals team and Tessie Lammle as director and agent for hip-hop and R&B artist … [Read more...] about Who’s News: Wasserman Music Hires Two New Executives

James Bond Brand Owner Danjaq Says It’s ‘No Time to Die’ for the Super Spy’s Trademark

Dubai-Based Developer Claims James Bond Trademarks Have Expired Due to 'Lack of Use' Gary Symons TLL Editor in Chief The world's greatest fictional spy, James Bond, now faces another mortal threat, this time from an Austrian-born, Dubai-based billionaire. Joseph Kleindienst, who is currently building a $5 billion luxury resort complex in Dubai called 'The Heart of … [Read more...] about James Bond Brand Owner Danjaq Says It’s ‘No Time to Die’ for the Super Spy’s Trademark

Konami Announces Global Apparel Deals for Yu-Gi-Oh

By Allison Watkinson TLL Reporter Konami Cross Media NY has secured partnerships for the Yu-Gi-Oh! franchise that will bring licensed apparel to fans around the world. The new licensing partners include Vanquish Fitness, Creating Fun and Steady Hands. “Each of our new partners is looking to expand their anime presence in the marketplace and Yu-Gi-Oh! is their top choice,” … [Read more...] about Konami Announces Global Apparel Deals for Yu-Gi-Oh