By Allison Watkinson TLL Reporter Kellanova is continuing its licensing partnership with the Golden West Food Group (GWFG) for a new Pop-Tarts ice cream collection. “We’re incredibly proud of our continued collaboration with Golden West Food Group,” said Kellanova senior director, David Lee. "These new launches are a fun and flavorful celebration of our brands, and … [Read more...] about Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream
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Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush
By Gary Symons TLL Editor in Chief Not everyone knows that the plush producer Teddy Mountain was the first to put a smile on a teddy bear. Before that time, teddy bears traditionally had the V-shaped frown, until Teddy Mountain decided that everyone deserves a smile. This year the company also hopes to put a lot of smiles on the faces of attendees at the 2025 Licensing … [Read more...] about Focus on Expo: Teddy Mountain Expanding Rapidly in Branded Plush
Jewel Branding & Licensing Signs Georgia O’Keeffe Museum
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been appointed as the official licensing representative for the Georgia O’Keeffe Museum. Marking the Museum’s first major venture into licensing, Jewel will work to secure partnerships with licensees that align with O’Keeffe's distinct artistic style. “We are thrilled to welcome the Georgia … [Read more...] about Jewel Branding & Licensing Signs Georgia O’Keeffe Museum
Anne Stokes and Q Workshop Play to Win with Tabletop Collection
By Allison Watkinson TLL Reporter Art Ask Agency has secured a licensing collaboration with Q Workshop on behalf of the gothic fantasy artist, Anne Stokes. The new partnership brings Anne Stokes’ mystical imagery to tabletop gaming with an exclusive line of dice trays, dice pouches and gaming dice. Inspired by some of the artists' most popular illustrations, the … [Read more...] about Anne Stokes and Q Workshop Play to Win with Tabletop Collection
Brentwood Licensing Named Licensing Agent for Wham-O
By Allison Watkinson TLL Reporter Brentwood Licensing has announced an exclusive agency partnership to represent all of Wham-O’s brands across North America and Mexico. Wham-O is a North American toy company that has been in operation for over 75 years. The company offers a wide range of popular toys, games and outdoor recreation products through its extensive … [Read more...] about Brentwood Licensing Named Licensing Agent for Wham-O
International Delight Rolls Out Cinnabon Iced Coffee
By Allison Watkinson TLL Reporter International Delight has launched a partnership with Cinnabon for a licensed iced coffee flavor and sweepstakes promotion. Developed as the newest addition to International Delight's iced coffee collection, the beverage is sold as a 16 oz ready-to-drink can that is flavored to taste like Cinnabon's classic cinnamon buns with cream … [Read more...] about International Delight Rolls Out Cinnabon Iced Coffee
Three Products of Change Webinars You Don’t Want to Miss
Article Submitted by Products of Change Next week POC members are in for a treat as we have three fantastic webinars back to back on May 13, 14 and 15, offering something for everyone. First up we have the next webinar in our collaborative webinar series with Wastebuster. Wastebuster and Recycle to Read—in association with Products of Change—will host the sixth in a … [Read more...] about Three Products of Change Webinars You Don’t Want to Miss
Analysis: Trump Tariffs on Film a Disaster Movie Plot for Hollywood and Licensing
By Gary Symons TLL Editor in Chief In a move straight out of a blockbuster political drama, former President Donald Trump has imposed a 100% tariff on foreign-made films. The president issued notice on a full-scale trade offensive to save what he called the “dying” American movie industry. The bare bones announcement has raised concerns not just among foreign film … [Read more...] about Analysis: Trump Tariffs on Film a Disaster Movie Plot for Hollywood and Licensing
Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency
By Gary Symons TLL Editor in Chief I had the opportunity in April to speak with the founder of one of the most interesting and inspiring entertainment licensing companies I’ve encountered yet. ARC Collective is a talent management company that also creates content, and focuses on the representation of ‘cultural changemakers’ who might not otherwise find top quality … [Read more...] about Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency
Expo: Broad Street Helping Brands Navigate Troubled Economic Waters
TLL Feature In today's volatile economic landscape, where global tariffs, shifting consumer loyalties, and market uncertainties are creating formidable challenges, one strategy continues to deliver exceptional results for food and beverage companies: brand licensing. Behind many of the industry's most successful licensing programs stands one agency that has transformed … [Read more...] about Expo: Broad Street Helping Brands Navigate Troubled Economic Waters