By Gary Symons TLL Editor in Chief The postponement of the Nintendo Switch 2 is just one sign the video gaming industry will be hard hit by tariffs. That's according to the Entertainment Software Association, which says the roller coaster ride of tariffs and counter-tariffs will impact the entire industry. "We do expect these tariffs will have a real and detrimental impact … [Read more...] about Entertainment Software Association Warns of Tariff Impact
Required For Posting
Horrible Histories Comes to Leeds Castle for Easter Holidays
By Allison Watkinson TLL Reporter Rocket Licensing has secured an experiential licensing partnership to bring Horrible Histories to Leeds Castle. Taking place from April 5 to 21, the Horrible Histories Easter Escapades: The Knights’ Quest experiential activation is inspired by the Knights of Leeds Castle and the well-known entertainment franchise. "With its combination of … [Read more...] about Horrible Histories Comes to Leeds Castle for Easter Holidays
US Care Bears Fans Can Now ‘Unlock the Magic’
TLL Staff Maximum Entertainment has officially released Care Bears: Unlock the Magic in the United States on Nintendo Switch and PlayStation5. The physical Nintendo Switch editions are also launching today (Tuesday, April 8). A PlayStation 5 retail version is scheduled to release on May 6. Previously released in Europe across Nintendo Switch, PlayStation 5 (retail), and … [Read more...] about US Care Bears Fans Can Now ‘Unlock the Magic’
PLAYMOBIL Creates a Truly Miraculous Toy Line
TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line
LVL UP Expo Returns to Las Vegas with Striker Entertainment
By Allison Watkinson TLL Reporter The LVL UP Expo is set to return to Las Vegas with a slate of new exhibitors signed through consultation with Striker Entertainment. With guidance from the Striker Entertainment agency, LVL UP Expo has secured several high-profile exhibitors for this year's event such as Netflix, iam8bit and more. As a full-service licensing agency … [Read more...] about LVL UP Expo Returns to Las Vegas with Striker Entertainment
WeightWatchers Names LMCA as its North American Licensing Agent
By Allison Watkinson TLL Reporter WeightWatchers has appointed LMCA to expand its consumer products footprint across North America with new licensing partnerships. As WeightWatcher's licensing representative, LMCA will seek new partners for the brand across several product categories. These categories will span a range of health-focused food, beverage and lifestyle … [Read more...] about WeightWatchers Names LMCA as its North American Licensing Agent
Purple Selects Brandgenuity for Licensing Program
By Allison Watkinson TLL Reporter Purple Innovation has signed Brandgenuity as its exclusive licensing agency to develop and execute a global consumer products program. Known for its proprietary GelFlex Grid, Purple Innovation is a sleep wellness company that provides support, pressure relief and temperature regulation to deliver deep, restorative rest. Since its … [Read more...] about Purple Selects Brandgenuity for Licensing Program
Panini America Lands Agreement With Football Phenom Travis Hunter
By Gary Symons TLL Editor in Chief Panini America has landed an exclusive autographed trading card agreement with University of Colorado standout and 2024 Heisman Trophy winner Travis Hunter. Hunter is seen as being among the next generation of football stars, after he dazzled fans with his rare two-way play as both a wide receiver and a cornerback for the Buffaloes. Panini … [Read more...] about Panini America Lands Agreement With Football Phenom Travis Hunter
Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools
By Allison Watkinson TLL Reporter Duke's Mayonnaise and Chef Mason Hereford have launched a co-branded kitchen tool set inspired by Hereford's Turkey and the Wolf restaurant. "This collab has been a longtime coming," said Hereford. "Duke's is not just my go-to mayo, it's an essential ingredient in my kitchen. As a standalone, I slather it on tomato sandwiches and dip … [Read more...] about Duke’s Mayo and Mason Hereford Cook Up Co-Branded Kitchen Tools
The Brands and Categories Being Hit by ‘Liberation Day’ Tariffs
By Gary Symons TLL Editor in Chief Stock markets are in free fall globally, while top brands grapple with the fallout of new US trade tariffs announced by President Donald Trump on April 2. The tougher than expected tariffs are expected to impact on several sectors crucial to the global licensing industry, including the categories of toys, consumer electronics, … [Read more...] about The Brands and Categories Being Hit by ‘Liberation Day’ Tariffs