By Allison Watkinson TLL Reporter Teddy Mountain has launched a new business venture that has expanded its Make-A-Bear brand to reach new licensees throughout the MENA region. Titled Teddy Mountain UAE, the new venture is designed to offer Make-A-Bear products to businesses located across the Middle East and North Africa. “The launch of Teddy Mountain UAE is a … [Read more...] about Teddy Mountain Seeks Make-A-Bear Licensees Across MENA
Required For Posting
Bumblebee Rolls Out: Robosen Unveils Auto-Converting VW Bug Transformer
By Gary Symons TLL Editor in Chief Robosen Robotics, in partnership with Hasbro, has unveiled its latest high-tech collectible: the G1 Flagship Bumblebee. The world’s first auto-converting Volkswagen Bug Transformer joins the company’s growing lineup of robotic Autobots. The new Robosen robot brings Transformers fans a next-level interactive experience with advanced … [Read more...] about Bumblebee Rolls Out: Robosen Unveils Auto-Converting VW Bug Transformer
Union Square to Release Licensed Books Based On Mo Willems’ Characters
TLL Staff Hidden Pigeon Company has extended its partnership with Union Square & Co. to develop licensed books featuring Mo Willems’ beloved characters. Hidden Pigeon (HPC) was co-founded by Willems, who is a bestselling children’s book author. The new 10-year agreement expands their collaboration and will introduce a variety of new titles for the Union Square Kids … [Read more...] about Union Square to Release Licensed Books Based On Mo Willems’ Characters
NBCUniversal Launching New FAST Channels on LG Smart TVs
By Gary Symons TLL Editor in Chief NBCUniversal and LG Electronics have announced an expanded partnership to bring more content to American audiences through LG smart TVs. The collaboration will offer entertainment, news, sports, Spanish-language programming, and true-crime content, as well as introduce new shoppable experiences for viewers. This initiative builds on … [Read more...] about NBCUniversal Launching New FAST Channels on LG Smart TVs
Under Armour Steps Onto the Gridiron With NFL Deal
By Gary Symons TLL Editor in Chief Under Armour is suiting up for a major play in professional football with their team mates, the NHL. The sportswear brand and the National Football League (NFL) have announced a long-term partnership, making Under Armour an official footwear and glove partner of the league. The agreement solidifies both brands’ shared commitment to … [Read more...] about Under Armour Steps Onto the Gridiron With NFL Deal
WildBrain Expands FAST Kids’ Channel Offerings Across Europe
TLL Staff WildBrain, a global leader in kids’ and family entertainment, has strengthened its presence in the FAST (Free Ad-Supported Streaming Television) kids’ space with the launch of multiple new channels across Europe. The new FAST channels will feature popular properties such as Teletubbies, Strawberry Shortcake, and Degrassi. That's also a sign that licensing … [Read more...] about WildBrain Expands FAST Kids’ Channel Offerings Across Europe
Miraculous Corp Expands Its Global Publishing Partnerships
TLL Staff Miraculous Corp, the joint venture between Mediawan and ZAG, has announced an expansion of its global publishing footprint with new partnerships and book launches ahead of the Bologna Children's Book Fair. Miraculous says these agreements reinforce the company and its brands as a leading force in children's entertainment, with a lineup of new titles set to … [Read more...] about Miraculous Corp Expands Its Global Publishing Partnerships
Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
By Gary Symons TLL Editor in Chief The meat-based snack company Tillamook Country Smoker has created a fiery new partnership with Mike’s Hot Honey. The deal, combining two of the hottest companies in specialized foods, was brokered by Brandgenuity on behalf of Mike's Hot Honey, and Brand Central Group on behalf of Tillamook Country Smoker. Brandgenuity is managing the … [Read more...] about Tillamook Country Smoker and Mike’s Hot Honey Heat Up the Snack Aisle
TreImage and ByFrog Co. Announce Strategic Partnership
TLL Staff TreImage LLC and ByFrog Co. have formed a strategic alliance to expand their licensing and entertainment business across North America and Latin America. The partnership aims to leverage both companies' strengths in brand licensing, live entertainment, and strategic business development. As part of this collaboration, ByFrog Co. is launching its Location-Based … [Read more...] about TreImage and ByFrog Co. Announce Strategic Partnership
Unilever to Sell The Vegetarian Butcher to Vivera
By Gary Symons TLL Editor in Chief Unilever has announced that it has received a binding offer from plant-based food company Vivera to acquire The Vegetarian Butcher. The brand, founded by Jaap Korteweg, was purchased by Unilever in 2018 and has since achieved strong double-digit growth, expanding to over 55 markets worldwide across retail and foodservice sectors. The … [Read more...] about Unilever to Sell The Vegetarian Butcher to Vivera