The Licensing Letter

Premium Members

ZAG Announces Release Dates for Highly Anticipated Miraculous Film

By Allison Watkinson TLL Reporter Zag has announced new details for its upcoming feature film based on the Miraculous superhero franchise ahead of this year's Licensing Expo. The plot of the movie will include the origin stories of the franchise's main superhero characters, Ladybug and Cat Noir. Miraculous: Ladybug & Cat Noir, The Movie is directed by Jeremy Zag from … [Read more...] about ZAG Announces Release Dates for Highly Anticipated Miraculous Film

Licensing Law: Court Rules Against Andy Warhol in Landmark Copyright Case

Warhol v. Goldsmith Case Also Carries Major Implications for AI-Generated Works By Gary Symons TLL Editor in Chief The US Supreme Court has ruled images of the musician Prince by Andy Warhol violated the copyright of photographer Lynn Goldsmith. The ruling has massive implications for both human artists and for those using artificial intelligence to generate images, videos … [Read more...] about Licensing Law: Court Rules Against Andy Warhol in Landmark Copyright Case

Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows

Amazon Meeting Shoppers Where They Are, With Products They Already Want By Gary Symons TLL Editor in Chief Amazon has launched two new technologies, allowing shoppers to buy products directly from video games and TV shows. In doing so, the online retail giant is creating a vast array of new, direct-to-consumer licensing opportunities ... but it may also be threatening other … [Read more...] about Amazon Rolls Out Shocking eCommerce Tech Inside Video Games and TV Shows

Laura Ashley Heads Down Under In Deal With Basford Brands

By Allison Watkinson TLL Reporter The Laura Ashley brand has entered a partnership with Basford Brands to launch a soft furnishings range in Australia and New Zealand. "As we celebrate 70 years of Laura Ashley, we are continuing to grow our network of carefully selected and like-minded global partnerships to celebrate our iconic prints from the past seven decades," said … [Read more...] about Laura Ashley Heads Down Under In Deal With Basford Brands

Fisher-Price Wants To Send Your Kids To College

By Allison Watkinson TLL Reporter Mattel's Fisher-Price brand has partnered with Gift of College and Concerto Card Company to release the Fisher-Price College Savings Mastercard. By working with the Concerto and Gift of College, the Fisher-Price College Savings Mastercard will allow families to save money and take advantage of tax benefits to support their children’s … [Read more...] about Fisher-Price Wants To Send Your Kids To College

Who’s News: Kidrobot Creator, Legendary Artist Frank Kozik Passes Away at 61

By Gary Symons TLL Editor in Chief Sad news for musicians, art fans and the licensing industry as legendary artist and Kidrobot creative force Frank Kozik passed away unexpectedly on May 6. The announcement came from a saddened Joel Weinshanker, the CEO of Ad Populum, which owns the pop art firm Kidrobot. “Words escape how we felt about Frank," Weinshanker said. … [Read more...] about Who’s News: Kidrobot Creator, Legendary Artist Frank Kozik Passes Away at 61

American Idol Enjoys Royal Branding With King Charles Surprise Cameo

By Gary Symons TLL Editor in Chief American Idol fans got a royal surprise Sunday when King Charles and Queen Camilla took a break from coronation festivities to drop by the set. The royal couple appeared on the show's live stream, visiting judges Lionel Richie and Katy Perry, shortly after the two acclaimed singers performed at the coronation concert. Richie appeared to be … [Read more...] about American Idol Enjoys Royal Branding With King Charles Surprise Cameo

Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys

By Allison Watkinson TLL Reporter Upexi Inc. has signed a licensing agreement with The Walt Disney Company for its children's STEM toy brand, Tytan Tiles. The Tytan Tiles toy brand includes non-toxic magnetic tiles in multiple shapes and sizes that snap together as building blocks. For the agreement, Upexi will be responsible for developing and launching Tytan Tiles … [Read more...] about Upexi to Launch Disney-Branded Version of Its Tytan Tile STEM Toys

Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas

Adidas Stuck With $1.3 Billion in Yeezy Shoes After Kanye West Blows Up Licensing Agreement By Gary Symons TLL Editor in Chief All over the world, boxes of Yeezy shoes are stacked in warehouses and the back rooms of retail outlets, all of them costing Adidas a literal fortune. According to the German footwear giant, Adidas is saddled with an … [Read more...] about Celebrity Licensing: Kanye West Split a Billion Dollar Mess for Adidas

Sesame Workshop Commits to Kids’ Emotional Well-being with Multi-Year Initiative

By Allison WatkinsonTLL ReporterSesame Workshop has launched a multi-year initiative to promote emotional well-being for young children and their families. The Workshop is providing a range of licensed multi-platform activities and content for the new mental health initiative. Sesame Workshop launched the first new content for the initiative on May 3 for Mental Health Awareness … [Read more...] about Sesame Workshop Commits to Kids’ Emotional Well-being with Multi-Year Initiative