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Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales

By Gary Symons TLL Editor in Chief The new toy company Wyncor is adding to the company's bench strength, hiring two new sales executives this week. Wyncor announced the appointment of two top sales executives to join the company’s sales team. Ami Dieckman, a former executive at Entertainment One and Just Play, has been named Vice President of Sales for EMEA and APAC, while … [Read more...] about Who’s News: New Toyco Wyncor Announces Two Key Hires in Sales

Who’s News: Warner Appoints New SVP for Consumer Products in EMEA Region

By Allison Watkinson TLL Reporter Warner Bros. Discovery has promoted Philippe Roucoule to senior vice president of EMEA consumer products. Roucoule previously held the position of VP of category and retail business development for WBD. In his new role, Roucoule will be responsible for leading all of the company's consumer products operations across EMEA (Europe, Middle … [Read more...] about Who’s News: Warner Appoints New SVP for Consumer Products in EMEA Region

L’Oreal Signs Global License Agreement With Prada’s Miu Miu Brand

By Gary Symons TLL Editor in Chief Beauty and fashion come together in a big way this week, as L'Oreal Groupe signed a worldwide, long-term license agreement with Miu Miu. L'Oreal is currently the world's largest cosmetics company, thanks to its market valuation soaring to $253 billion by the end of 2023, a 33% rise from its $190.5 billion valuation at the end of 2022. On … [Read more...] about L’Oreal Signs Global License Agreement With Prada’s Miu Miu Brand

Bravado Marks 60th Anniversary of The Beatle’s First US Tour

By Gary Symons TLL Editor in Chief Arguably the most influential rock band of all time, The Beatles turned 64 this year, and also mark the 60th anniversary of their epic first US tour. And yes, the world will still need them, and still feed them, as they're 64. In fact, the leading music artist merchandise and brand management company Bravado will be working with Apple … [Read more...] about Bravado Marks 60th Anniversary of The Beatle’s First US Tour

Top Toy Trends From The Experts At The Toy Association

TLL Staff The Toy Association has released their annual report into the top trends in the toy industry for 2024 and beyond. The association says the trends for this year are based on toys that are "spooky, sustainable, and anime-inspired playthings, to holistic toys that give young minds and bodies a boost. The The Toy Association says these top trends are expected … [Read more...] about Top Toy Trends From The Experts At The Toy Association

Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse

By Gary Symons TLL Editor in Chief The Walt Disney Company and Epic Games have entered into an historic deal that will transform and accelerate the development of the metaverse. As part of a deal that will undoubtedly have competitors shaking in their boots, Disney has also invested $1.5 billion to acquire a sizeable equity stake in Epic Games. Much of the attention being … [Read more...] about Analysis: How Disney’s Deal With Epic Games Will Transform the Metaverse

Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service

By Gary Symons TLL Editor in Chief Disney, Warner Bros. and Fox are changing the game in a big way, with plans to launch a combined sports streaming service. Similar to the Hulu service that was jointly owned, this new and yet-to-be-named service would be a joint venture combining the sports divisions of all three partners. For Disney, the deal would see its … [Read more...] about Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service

Marvel, Disney, LEGO the Top Brands for Kids in 2024

By Gary Symons TLL Editor in Chief A major survey by The BrandTrends Group has identified the top 10 global brands for children, led by Marvel. BrandTrends Group CEO, Philippe Guinaudeau says the new data charts a course for marketers in the ever-evolving licensing industry, grounded in robust global research. Conducted across 40 countries, with about 70,000 respondents aged … [Read more...] about Marvel, Disney, LEGO the Top Brands for Kids in 2024

UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps

By Gary Symons TLL Editor in Chief Mixed martial arts (MMA) giant UFC will again partner with Topps for an exclusive line of collectible trading cards. Topps previously held the license for UFC from 2009 to 2020, and in the intervening years the company was acquired by Fanatics, which quickly became the dominant force in the sector. Now, Topps is stepping back into … [Read more...] about UFC Signs Multi-Year Trading Card Licensing With Fanatics and Topps

Milksha Opens What May Be World’s Highest Bubble Tea Cafe

By Allison Watkinson TLL Reporter The Milksha bubble tea brand has opened a new store that is located in Taipei 101's observation deck in Taiwan. Initially established in 2008, the Milksha beverage brand has expanded to include 450 retail locations across the globe. Milksha's beverages are made by hand using fresh milk, natural flavors and premium ingredients such as … [Read more...] about Milksha Opens What May Be World’s Highest Bubble Tea Cafe