By Gary Symons TLL Editor in Chief Guests at Hard Rock properties will get a glimpse into John Wick's lavish underworld through a partnership with Lionsgate studio. Hard Rock International announced the promotional partnership with Lionsgate, the studio behind the shoot 'em up thriller franchise John Wick, to celebrate the fourth installment in the series: John Wick: … [Read more...] about Film Licensing: Hard Rock Lets Fan ‘Live Like John Wick’ in Lionsgate Collab
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Merlin and Hasbro to Open a Second Peppa Pig Theme Park
By Allison Watkinson TLL Reporter Merlin Entertainments is opening a second licensed Peppa Pig attraction in the U.S. as part of their ongoing licensing agreement with Hasbro. Merlin Entertainments is a global location-based, family entertainment company. The company currently operates more than 140 attractions, 23 hotels and six holiday villages across four … [Read more...] about Merlin and Hasbro to Open a Second Peppa Pig Theme Park
Warner Bros.’ Ted Lasso a Big Hit With Licensees
By Allison Watkinson TLL Reporter Warner Bros. Discovery Global Consumer Products has announced a new lineup of licensed merchandise for the release of Ted Lasso's third season. WBDGCP is the licensing and retail division of Warner Bros. Discovery Global Brands and Experiences. The divisions' full name is Warner Bros. Discovery Global Consumer Products. WBDGCP has … [Read more...] about Warner Bros.’ Ted Lasso a Big Hit With Licensees
Genius Brands Launching First Children’s Series Produced by Artificial Intelligence
ChatGPT Among the AI Tools Used to Help Decrease Production Costs By Gary Symons TLL Editor in Chief It was just in December when TLL predicted Artificial Intelligence (AI) would become a major part of the licensing industry. Now, Genius Brands International has announced the launch of its first AI-generated children’s series, Kidaverse Fast Facts, using OpenAI’s … [Read more...] about Genius Brands Launching First Children’s Series Produced by Artificial Intelligence
LOEWE Releases Collection Inspired by Howl’s Moving Castle
By Allison Watkinson TLL Reporter LOEWE has partnered with Studio Ghibli for a licensed apparel and accessories collection featuring the animated film, Howl's Moving Castle. Initially founded in Spain in 1846, LOEWE is a luxury fashion brand that specializes in finely-crafted clothing, leather goods, and accessories. LOEWE and Studio Ghibli previously released two … [Read more...] about LOEWE Releases Collection Inspired by Howl’s Moving Castle
Formula One Champ Races Into Licensing With EA Sports
By Allison WatkinsonTLL ReporterElectronic Arts has signed a licensing partnership with Formula One Racer Max Verstappen for its video game label EA Sports.EA Sports is a division of the interactive entertainment company Electronic Arts. The EA Sports brand label specializes in developing and publishing video games that simulate popular sport leagues such as FIFA, UFC, NFL, F1, … [Read more...] about Formula One Champ Races Into Licensing With EA Sports
Authentic Brands Working With Global Citizen to End Extreme Poverty
By Gary Symons TLL Editor in Chief The global brands company Authentic Brands has committed to help Global Citizen's mission to End Extreme Poverty NOW. Global Citizen is the world’s largest international advocacy organization, while Authentic Brands Group is a global brand development, marketing, entertainment, and digital platform. Authentic is also the owner of many of … [Read more...] about Authentic Brands Working With Global Citizen to End Extreme Poverty
James Gunn Unveils The Future of the DC Universe
By Gary Symons TLL Editor in Chief DC Studios has served notice it's ready to compete with rival Marvel in building an integrated superhero universe. James Web and Peter Safran, the newly appointed co-CEOs of DC Studios, this week revealed their overall plan for the franchise. That initially includes 10 new films and series, but the real news is that the studio will … [Read more...] about James Gunn Unveils The Future of the DC Universe
North American Toy Revenue Flatlined in 2022
By Gary Symons TLL Editor in Chief A report from NPD Group shows growth in the North American toy sector has stalled, after two record breaking years. “After three record-breaking years for the toy industry, 2022 was a challenging year. U.S. consumers were forced to endure significant economic headwinds stemming from inflation and adverse macroeconomic factors,” said … [Read more...] about North American Toy Revenue Flatlined in 2022
Mattel Issues Chelsea Doll Supporting Kids With Scoliosis
By Allison Watkinson TLL Reporter The Barbie brand has released a new doll for the Chelsea character line that is designed to increase representation of scoliosis. The new Chelsea doll features curvature in the spine and a removable back brace. With over 100,000 children diagnosed with scoliosis each year in the US, the new doll is intended to normalize the use of back … [Read more...] about Mattel Issues Chelsea Doll Supporting Kids With Scoliosis