Mattel Names New President and Chief Commercial Officer; Hasbro Adds Two New Directors Two of the world's largest toy and entertainment conglomerates have made key changes to their upper management and board composition. Hasbro announced Elizabeth Hamren, Chief Operating Officer of Discord Inc., and Blake Jorgensen, Executive Vice President of Special Projects, and former … [Read more...] about Who’s News: Major Leadership Changes at Hasbro and Mattel
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Sesame Workshop Develops 360° Capture of Sesame Street Set with Epic Games
Sesame Workshop has received an Epic MegaGrant from Epic Games, which will be used to support the production of a 360° capture of the set. The $150,000 Epic MegaGrant helps with the creation of a high-definition digital version of the Sesame Street set that captures iconic locations including the 123 Sesame Street brownstone and its front stoop, Oscar’s trash can, Hooper’s … [Read more...] about Sesame Workshop Develops 360° Capture of Sesame Street Set with Epic Games
Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
Broad Street Licensing Group has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories. These products aim to create new and innovative ways for fans to engage with the brand across multiple retail channels. Broad Street Licensing Group is an award-winning global restaurant, food and beverage brand licensing agency. … [Read more...] about Broad Street Fires Up Subway Restaurant’s Licensing Program With Multiple Partnerships
Environmentalists Call on Licensing Industry to Adopt Sustainable NFT Programs
By Gary Symons TLL Editor in Chief Environmentalists are demanding corporations stop working with any NFTs that are linked to cryptocurrencies using Proof of Work systems. According to backers of the Change the Code, Not the Climate campaign, cryptocurrencies like Bitcoin that use Proof of Work systems for create their coins are creating a global warming crisis. They point … [Read more...] about Environmentalists Call on Licensing Industry to Adopt Sustainable NFT Programs
Poll: Is Your Company Prepared for a Cold War With China?
TAKE THE POLL By Gary Symons TLL Editor in Chief For the licensing industry, these are dangerous times. As Russia prosecutes its brutal invasion of Ukraine, the US government and its NATO allies have made it clear to China that any aid to Russia will result in serious and potentially devastating consequences. But those consequences can cut both ways when you're … [Read more...] about Poll: Is Your Company Prepared for a Cold War With China?
Licensing Law: Russia Responds to Sanctions With Attack on … Peppa Pig?
By Gary Symons TLL Editor in Chief With its economy under assault by Western sanctions, Russia has lashed out at Western companies and their brands. One of those attacks targeted the globally popular brand Peppa Pig, owned by Hasbro, which has essentially had its brand stolen by Moscow. The bizarre assault on global IP law saw a Russian court ruling that Peppa Pig's … [Read more...] about Licensing Law: Russia Responds to Sanctions With Attack on … Peppa Pig?
Analysis: Is Licensing Industry Prepared For a Cold War With China?
US Sanctions Loom As China Continues Alliance With Russia During War in Ukraine By Gary Symons TLL Editor in Chief Much has been written about the impact of the Ukraine War on the global economy, but little on the potential impact on the licensing and consumer products industry in the event that China is sanctioned by Western nations. However, that is a very real … [Read more...] about Analysis: Is Licensing Industry Prepared For a Cold War With China?
Licensing Law: IP Theft and Fraud Rampant In NFT Markets
A TLL Special Report: For Members Only By Gary Symons TLL Editor in Chief The value and popularity of NFTs has soared over the past year, but a wave of fraud and IP thefts threaten to derail the marketplace. That's a major problem for licensing companies, which have seized on non-fungible tokens as a way to create value for digital collectibles. The NBA's Top Shots program, … [Read more...] about Licensing Law: IP Theft and Fraud Rampant In NFT Markets
Licensing Forecast: War In Ukraine Puts Damper On 2022 Economic Outlook
By Gary Symons TLL Editor in Chief What a difference a couple of months can make. In January The Licensing Letter was forecasting rapid growth in the global economy, with a major recovery for many sectors in the licensing industry. TLL was pegging growth expectations at between 3.9 to 4.9% in 2022, as pandemic restrictions lifted around the world. TLL did list a number of … [Read more...] about Licensing Forecast: War In Ukraine Puts Damper On 2022 Economic Outlook
McDonald’s Honored With Licensing Sustainability Award
McDonald's Restaurants received a standing ovation Thursday as the company was named winner of the Licensing Sustainability Award. The award was unveiled at the SPLiCE New Year Solutions conference in Los Angeles. The award itself is granted four times a year as a joint project by the Society of Product Licensors Committed to Excellence, which represents the world's largest … [Read more...] about McDonald’s Honored With Licensing Sustainability Award