The Licensing Letter

Recent Headlines

TV Licensing: Discovery Launches CP Program for Shark Week

Discovery Channel is diving deep into the world of consumer products this week with the unveiling of its CP program for Shark Week 2022. Now in its 34th year, Shark Week has become a massively popular event, and this year Discovery will be airing 25 adrenaline pumping hours of original, shark-themed content. Dwayne "The Rock" Johnson, one of the world's top film stars and … [Read more...] about TV Licensing: Discovery Launches CP Program for Shark Week

Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok

By Gary Symons TLL Editor in Chief Barbie and Forever 21 fans are trending on Tik Tok by posting videos of themselves with their avatars on Roblox, as part of the Forever 21 Shop City metaverse project. The partnership, forged by Virtual Brands Group (VBG), has been among the most successful metaverse licensing projects to date. In fact, VBG and Forever 21 won the Licensing … [Read more...] about Metaverse Licensing: Forever 21-Barbie Twin With Your Avatar Trending on Tik Tok

Game Licensing: James Bond’s Aston Martin to Race in Rocket League

By Allison Watkinson TLL Reporter The video game developer Psyonix has partnered with Metro Goldwyn Mayer and Aston Martin for the 60th anniversary of James Bond: 007. The collaboration between the three companies centers around licensed James Bond-themed content for Psyonix's popular video game, Rocket League. Originally founded in 1924, Metro Goldwyn Mayer is the owner of … [Read more...] about Game Licensing: James Bond’s Aston Martin to Race in Rocket League

Virtual Land For Sale in Newly Unveiled Sports Metaverse

By Gary Symons TLL Editor in Chief If you're in the market for a virtual football stadium, the Sports Metaverse will hold its first sale of virtual public lands, taking place July 14-15 on sportsmetaverse.co. The Sports Metaverse by SportsIcon is the world's first virtual world specifically focused on sports; a sector that has done particularly well in adoption of both the … [Read more...] about Virtual Land For Sale in Newly Unveiled Sports Metaverse

Sprayground Releases Tasty Backpacks With Jolly Rancher Theme

The fashion brand Sprayground is teaming up with Hershey's Jolly Rancher brand to create a Green Apple themed backpack. Taking inspiration from the candy's bright colors and bold Jolly Rancher flavors, the backpack combines the Jolly Rancher Green Apple color with Sprayground's fashion-forward aesthetics. The backpack features a translucent design as well as an eye-catching … [Read more...] about Sprayground Releases Tasty Backpacks With Jolly Rancher Theme

Who’s News: Gabrielle Howard to Head Creative Development at Fred Rogers

By Allison Watkinson TLL Reporter Fred Rogers Productions has named Gabrielle Howard to the newly created position of Creative Development Manager. In her new role, Howard will manage the company’s growing portfolio of IP in development. She will report to Ellen Doherty, the Chief Creative Officer at Fred Rogers Productions. In addition to managing the company’s production … [Read more...] about Who’s News: Gabrielle Howard to Head Creative Development at Fred Rogers

Social Media: Tik Tok Star Addison Rae Announces First Toy Line

Addison Rae, the fourth most popular social media star on Tok Tok, has announced her first toy line, in partnership with Bonkers Toys. “I have dreamt of having my own doll line since I was a little girl,” said Rae. “I worked with Bonkers Toys on every detail of the dolls and toys to inspire young kids to dream big.” In a deal brokered by agency IMG, Addison's new collection … [Read more...] about Social Media: Tik Tok Star Addison Rae Announces First Toy Line

World of EPI Gains Master Toy License for LL Cool J’s Rock The Bells

LL Cool J's hip hop venture Rock The Bells will be rockin' new merchandise at Walmart, thanks to a licensing deal with World of EPI. Founded in 2018 by LL COOL J, Rock The Bells focuses on content, experiences, and commerce that honor the timeless elements of hip hop (MCs, DJs, breakdancers, graffiti artists, etc.) that drive mainstream culture today. World of EPI … [Read more...] about World of EPI Gains Master Toy License for LL Cool J’s Rock The Bells

Video Games: An Interview with Layer Licensing CEO Rachit Moti

By Gary Symons TLL Editor in Chief Video gaming is the second largest form of media entertainment in the world, and the fastest growing. Despite those facts, the sector still lags behind in more traditional licensing vectors like television, books, film and music. According to Deloitte Digital in the chart below, only TV generated more revenue than video games, with $400 … [Read more...] about Video Games: An Interview with Layer Licensing CEO Rachit Moti