By Allison Watkinson TLL Reporter Aviator Nation has teamed up with the CFP (College Football Playoffs) and the National Championship for a licensed fashion collection. The partnership with Aviator Nation was secured by the Collegiate Licensing Company (CLC) as the CFP's exclusive licensing representative. "We are thrilled to welcome Aviator Nation as a new CFP … [Read more...] about CFP and Aviator Nation Launch Co-Branded Fashion Collection
Recent Headlines
Bigger and Better Sports Licensing and Tailgate Show for 2025
By Gary Symons TLL Editor in Chief The biggest ‘tailgate party’ in licensing started January 22, as the Sports Licensing and Tailgate Show got underway in Las Vegas. The Tailgate Show, sometimes known as SLATS, is the world’s top trade show and conference dedicated to sports licensing. Organized by Emerald X, the show attracts all of the top leagues, including the … [Read more...] about Bigger and Better Sports Licensing and Tailgate Show for 2025
London Studio and Sellers Publishing Announce Dreamadelic Partnership
By Allison Watkinson TLL Reporter The London Studio has launched a collaborative partnership with Sellers Publishing for licensed calendars highlighting its Kitty Cocktails and Dreamadelic brands. Brokered by Firefly Brand Management, the collaborative licensing agreement will include two calendars for 2026 that feature works from Dreamadelic and Kitty Cocktails. The … [Read more...] about London Studio and Sellers Publishing Announce Dreamadelic Partnership
Teddy Mountain Introduces Sustainable ECO Origins Plush Line
By Gary Symons TLL Editor in Chief Teddy Mountain has just launched a line of sustainable plush products under its new ECO Origins banner. The line is not only sustainable in terms of the materials used, but also carries important messages about local conservation and environmental sustainability. Florida-based Teddy Mountain is a massive wholesale supplier of DIY plush … [Read more...] about Teddy Mountain Introduces Sustainable ECO Origins Plush Line
Surge Brands Named Poindexter’s Licensing Agent
By Allison Watkinson TLL Reporter Felix the Cat Productions has appointed Surge Brands as the exclusive global licensing agency for its Poindexter character IP. Created by Joe Oriolo in the 1950s, Poindexter is a main character from the long-standing animated franchise, Felix the Cat. Originally known as Felix's sidekick and best friend, Poindexter will now be … [Read more...] about Surge Brands Named Poindexter’s Licensing Agent
Beanstalk Appointed Licensing Representative for Feed
By Allison Watkinson TLL Reporter Beanstalk has been named the official licensing representative for the Feed brand across Canada and the U.S. Feed is a certified B corporation and social impact lifestyle brand that manufactures and sells utilitarian-style tote bags to support its non-profit partners. The company's line of tote bags are designed and manufactured using … [Read more...] about Beanstalk Appointed Licensing Representative for Feed
Licensing Roundup: Guess Who’s in India? and Mattel Goes Manga
Compiled by TLL Staff Guess? Inc. Partners with Tata CLiQ to Launch GUESS JEANS in India Guess? Inc. has announced its entry into the Indian market with the launch of GUESS JEANS, its California-based denim lifestyle brand. The launch is being executed through a long-term franchise partnership with Tata CLiQ, the e-commerce platform of the Tata Group. Under the … [Read more...] about Licensing Roundup: Guess Who’s in India? and Mattel Goes Manga
Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership
By Gary Symons TLL Editor in Chief Products of Change (POC) is set to lead conversations on sustainability at the upcoming Spring Fair in the UK, and has announced a new partnership with the Federation of Sports and Play Associations (FSPA). Celebrating its 75th anniversary, the Spring Fair, a premier UK retail trade event, will take place from February 2–5, 2025, at … [Read more...] about Products of Change Expands Its Impact with Spring Fair Sessions and FSPA Partnership
Authentic Partners with Sports Casuals for Reebok Golf Expansion
By Allison Watkinson TLL Reporter Authentic has partnered with Sports Casuals International (SCI) to expand the Reebok brand with performance golf apparel. Through the licensing partnership, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel for men and women. SCI will be Reebok’s apparel partner, while Reebok Design Group … [Read more...] about Authentic Partners with Sports Casuals for Reebok Golf Expansion
Black+Decker Enters Smart TV Sector in India
By Gary Symons TLL Editor in Chief Black+Decker, a brand best known for tools and appliances, is now offering Smart TVs through a partnership with India's Indkal Technologies. “With over 100 years of innovation, BLACK+DECKER continues to expand its portfolio to meet the needs of our evolving consumers,” said Amit Datta, Commercial Director Licensing, Stanley Black … [Read more...] about Black+Decker Enters Smart TV Sector in India