Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into board games. Winning Moves Games USA is a Massachusetts-based maker of both new and classic board games, card games and puzzles including Pass the Pigs, No Stress Chess, … [Read more...] about Wham-O Gets Into Board Games in Deal With Winning Moves Games
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Winnie The Pooh Shares Birthday With Queen Elizabeth
Winnie the Pooh has a surprising number of things in common with Her Royal Highness, Queen Elizabeth II. They both love spending time in the woods; they both like honey; and they're both celebrating their 95th birthdays. To mark the occasion, Disney has released a special animation entitled Winnie the Pooh and the Royal Adventure featuring Pooh and his friends. It's a short … [Read more...] about Winnie The Pooh Shares Birthday With Queen Elizabeth
MyFutprint Selects FanGirl As Licensing Agent
Popular manga publisher MyFutprint Entertainment, home of the world’s most diverse manga-inspired creators, and digital publisher of the flagship magazine and brand Saturday AM, has selected FanGirl Consulting & Brand Management, LLC as its official agent. The company says the FanGirl team, headed by Anita Castellar, will be tasked with expanding brand awareness, building … [Read more...] about MyFutprint Selects FanGirl As Licensing Agent
Iconix Plans To Go Private After Controversial Acquisition Deal
Iconix Brand Group, Inc., which owns several well known brands such as Joe Boxer, Buffalo Jeans, Mossimo and London Fog, among several others, will become a private company after the board accepted an acquisition offer from Lancer Capital LLC. However, two major law firms have announced they are launching investigations into the deal on behalf of shareholders, with one saying … [Read more...] about Iconix Plans To Go Private After Controversial Acquisition Deal
Who’s News: WarnerMedia Appoints Head of Content Acquisition in Asia Pacific
WarnerMedia has appointed Melissa Lim as its new head of content acquisitions and co-productions for its children's networks in Asia Pacific, which include POGO, Cartoon Network and Boomerang. Lim's brief also includes advising on licensing content to fuel the growing demand for kids and family programming on the regional streaming service HBO GO in Southeast Asia. Lim will be … [Read more...] about Who’s News: WarnerMedia Appoints Head of Content Acquisition in Asia Pacific
NPD Says Toy Sales Soared 27% In Year-To-Date
U.S. toy industry dollar sales increased +27% or +$1.5B between January and April 2021, according to The NPD Group, one of the leading research groups for consumer products and behavior. NPD analysts say both unit sales and average selling price (ASP) increased during the period, up +17% and +9% respectively. Ten of the eleven supercategories tracked by NPD posted double-digit … [Read more...] about NPD Says Toy Sales Soared 27% In Year-To-Date
‘Ocean Loving’ Barbies Made From Ocean-Bound Plastic
In its ongoing drive to become more sustainable, toy giant Mattel is launching a new line of Barbie dolls made from plastic that otherwise could become ocean waste. Appropriately named the Barbie Loves the Ocean collection with a summer fun theme, the collection will initially include three dolls, a beach shack play set and a starter assortment play set. To make the program … [Read more...] about ‘Ocean Loving’ Barbies Made From Ocean-Bound Plastic
Analysis: Netflix Faces Tough Battle Launching Gaming Service
Gary Symons TLL Editor in Chief Netflix is planning a push into the video game market, with Reuters and The Guardian reporting the streaming giant intends to establish a gaming subscription service similar to Steam, Apple's Arcade service, or Microsoft's Game Pass. As happened with the model of renting movies on CDs, video games are now being downloaded in increasing numbers, … [Read more...] about Analysis: Netflix Faces Tough Battle Launching Gaming Service
Beanstalk Lands Contract With Kelloggs
Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world's largest food companies and best-known brands. Kellogg Company says it has appointed Beanstalk as its exclusive food licensing agency to grow Kellogg’s licensed food and beverage categories in the US, Canada, Europe, Japan and South Korea. These … [Read more...] about Beanstalk Lands Contract With Kelloggs
Who’s News: Gamarra Tagged To Adapt Literature to Film
ViacomCBS has created a new role in the company, hiring literary agent Eddie Gamarra as VP of literary affairs for Nickelodeon and Awesomeness. The idea is to improve the company's ability to mine the world's rich vein of literary content for ideas that translate well into TV shows and movies. In this new-to-the-company position, Gamarra will be responsible for sourcing and … [Read more...] about Who’s News: Gamarra Tagged To Adapt Literature to Film