By Gary Symons TLL Editor in Chief Food and beverage licensing is one of the largest, and most complex, categories in licensing. The business involves the creative genius of master chefs, combined with complex manufacturing processes, imaginative marketing, and the market savvy to identify the hottest food trends before they even happen. Last year it was the sweet … [Read more...] about Feature: How Brandgenuity Helped Mike’s Hot Honey Build on the Brand’s Sweet-Heat Authority
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Wendy’s and Wednesday Addams Team Up for a Sinister “Meal of Misfortune”
TLL Staff In a partnership that’s as eerie as it is edible, Wendy’s has teamed up with Netflix’s Wednesday to launch the “Meal of Misfortune.” The partners have created a limited-time combo crafted by none other than Wednesday Addams herself, available August 4 in the U.S. and August 11 in Canada, Puerto Rico, the Bahamas, and Guam. The darkly themed meal dares customers to … [Read more...] about Wendy’s and Wednesday Addams Team Up for a Sinister “Meal of Misfortune”
Miraculous Celebrates 10th Anniversary with FAO Schwarz
By Allison Watkinson TLL Reporter Miraculous Corp is kicking off a wave of new licensed products for 2025 with a Miraculous brand activation at FAO Schwarz. The in-store activation is designed to transform the store into an immersive branded experience through interactive events, visual displays and exclusive product showcases. Running until Labor Day, the toy store … [Read more...] about Miraculous Celebrates 10th Anniversary with FAO Schwarz
A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs
By Gary Symons TLL Editor in Chief Just when you thought fashion and food couldn’t get any more deliciously weird, you can now wear your doughnuts ... on your feet. The sweet but surreal collaboration sees the partners collaborating on the release of limited-edition Krispy Kreme x Crocs Classic Clogs. The sugary-soled shoes will be available starting August 5 in adult sizes … [Read more...] about A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs
WildBrain CPLG Brings Sesame Street Licensing to the Nordics
By Gary Symons TLL Editor in Chief WildBrain CPLG is extending its partnership with Sesame Workshop to bring Sesame Street licensing to the Nordics, including Norway, Sweden, Finland, and Iceland. The move builds on a successful collaboration in Iberia, where Big Bird and friends have already strutted their stuff across fashion, homewares, and accessories. The timing … [Read more...] about WildBrain CPLG Brings Sesame Street Licensing to the Nordics
The Winchesters, and their ’67 Impala, Are Back in Supernatural Comic Book Series
By Gary Symons TLL Editor in Chief Sam and Dean Winchester (L-R in above photo) from the long-running Supernatural series have returned, along with their beloved '67 Impala known as 'Babe', in a new comic book series. The deal between Dynamite Entertainment and Warner Bros. Discovery Global Consumer Products will see the demon hunters hitting the road again in a … [Read more...] about The Winchesters, and their ’67 Impala, Are Back in Supernatural Comic Book Series
Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP
TLL Staff Dr. Seuss Enterprises has announced the promotion of Ellie Terveen to Executive Vice President, Operations, as the company continues its recent expansion. Dr. Seuss has reported rapid growth in recent years across the categories of publishing, consumer products, education, and entertainment. In her new role, Terveen will lead strategic financial planning, oversee IT … [Read more...] about Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP
Licensing Briefs: 20 Top Licensing Deals This Week
TLL Staff Chips Ahoy Enters the Upside Down for the Netflix Release of Stranger Things 5Chips Ahoy is plunging into the spooky world of Stranger Things 5 with a themed promotion timed for the show's premiere. The Oreo-owned cookie brand is debuting limited-edition packaging and in-store displays featuring eerie designs inspired by the Netflix series. The campaign aims to tap … [Read more...] about Licensing Briefs: 20 Top Licensing Deals This Week
Mattel and Mischief Management Launching Barbie Dream Fest in 2026
TLL Staff For the first time ever, Mattel's Barbie is getting her own fan festival. Mattel, Inc. and experiential event producer Mischief Management have announced the creation of Barbie Dream Fest, which will be the first official fan festival dedicated entirely to the iconic Barbie brand. The multi-day celebration is set to debut in March 2026 in Fort Lauderdale, Florida, … [Read more...] about Mattel and Mischief Management Launching Barbie Dream Fest in 2026
Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
By Gary Symons TLL Editor in Chief Toikido has appointed Eolo Toys as the global master toy partner for its breakout franchise Bad Egg Co. The deal marks the latest milestone in the expansion of Toikido's irreverent, cross-platform brand, which began as a Web3 IP and is now growing into a global entertainment force. Launched in June 2024 with a sell-out NFT collection of … [Read more...] about Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise