By Gary Symons TLL Editor in Chief The premium cold weather accessories manufacturer, Forever Fashion, has entered into a licensing agreement with kathy ireland Worldwide (kiWW). Forever Fashion CEO Isaac Levy says the partners will develop a wide-ranging assortment of kathy ireland® winter accessories products including ponchos, ruanas, kimonos, scarves, hats, … [Read more...] about Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories
Editorial
Hasbro Named One of World’s Most Ethical Companies
By Gary Symons TLL Editor in Chief Hasbro, one of the world's largest licensors and toy companies has been named as one of the world's most ethical companies. The news should come as no surprise; this is actually the 12th straight year Hasbro has been recognized by Ethisphere for ethics in business. The toy and entertainment company is one of 135 honorees this year, … [Read more...] about Hasbro Named One of World’s Most Ethical Companies
Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime
By Allison Watkinson TLL Reporter Mob Entertainment has appointed Reemsborko as its licensing agent for Poppy Playtime consumer products in Europe and Australasia. Poppy Playtime is an episodic horror video game created by the indie developer Mob Entertainment. The game features malicious toys created by a fictional company called Playtime Co. The game requires players … [Read more...] about Licensing Agencies: Reemsborko Appointed To Rep Poppy Playtime
What Does the Success of Hogwarts Legacy Mean For Licensed Games?
Guest Opinion Article By Rachit Moti CEO and Founder of Layer Licensing During the gaming boom of the ‘80s, a new trend of video games based on popular films and TV shows started to emerge. For the next 30 years, practically every blockbuster film that hit cinema screens had a movie tie-in game, from Batman and Beauty and the Beast to A Bug’s Life and The Lion King. Some … [Read more...] about What Does the Success of Hogwarts Legacy Mean For Licensed Games?
Land Rover Poses The Toughest LEGO Challenge of All Time
By Allison Watkinson TLL Reporter LEGO has partnered with Land Rover to release a licensed LEGO Icons set based on the Classic Land Rover Defender 90. The new LEGO Icons Land Rover set includes over 2,000 LEGO pieces and is based on the classic design of the Land Rover Defender from 1983 to 2016. The set features numerous accessories for off-road adventure-themed … [Read more...] about Land Rover Poses The Toughest LEGO Challenge of All Time
Fashion Licensing: Nautica Signs on Long-Term Licensee for Women’s Apparel
By Allison Watkinson TLL Reporter Authentic Brands Group has announced the signing of a long-term license with G-III Apparel Group for Nautica women’s apparel. Authentic Brands Group is a global brand development, marketing and entertainment platform. The company specializes in multimedia marketing campaigns, licensing partnerships, and connecting brands with retailers … [Read more...] about Fashion Licensing: Nautica Signs on Long-Term Licensee for Women’s Apparel
Z Gallerie and Nikki Chu Partner on Home Furnishing Collection
By Allison Watkinson TLL Reporter The interior designer Nikki Chu has partnered with the home furnishings retailer Z Gallerie for a licensed product collection. The partnership was brokered by Nikki Chu’s licensing agent, Jewel Branding & Licensing. Nikki Chu's home decor aesthetic combines cultural influences from around the world with modern design … [Read more...] about Z Gallerie and Nikki Chu Partner on Home Furnishing Collection
Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler
By Allison Watkinson TLL Reporter Corus Entertainment's Nelvana and Baeumler Productions have partnered to launch a licensed merchandise line called 43°N by Bryan Baeumler. Bryan Baeumler is a contractor, entrepreneur and host of HGTV Canada series, including Island of Bryan, Renovation Resort, House of Bryan, Leave it to Bryan, Bryan Inc. and Disaster DIY. "Through … [Read more...] about Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler
Paramount Creates Global E-Commerce Platform For All Of Its Brands
By Gary Symons TLL Editor in Chief Entertainment giant Paramount Global has unveiled its first global, direct-to-consumer portal for all of its many brands. The move is in line with the latest trend in retail, which has seen many brands developing a direct-to-retail strategy. For example, the streaming giant Netflix created both its own D2C portal, and also partnered … [Read more...] about Paramount Creates Global E-Commerce Platform For All Of Its Brands
Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms
By Allison Watkinson TLL Reporter Warner Bros. Discovery and Egan Escape Productions have partnered for an escape room experience inspired by the horror franchise IT. The licensing deal for this terrifying but thrilling experience was managed by Warner Bros. Discovery's Global Themed Entertainment division. The licensed Escape IT experience features two multi-room … [Read more...] about Film Licensing: Warner Bros. Clowning Around With IT-Themed Escape Rooms