The Licensing Letter

Editorial

Lion Forge Entertainment’s Iyanu Series Makes UK Debut with ITVX

By Allison Watkinson TLL Reporter Lion Forge Entertainment and ITVX are bringing the Iyanu animated series to audiences across the UK and Northern Ireland. Beginning on July 3, ITVX will debut all 10 episodes of Iyanu season one on its streaming platform. “Iyanu has already captured the imagination of audiences in the U.S., and we’re excited to build on that momentum with … [Read more...] about Lion Forge Entertainment’s Iyanu Series Makes UK Debut with ITVX

PopSockets and Electric Picks Debut Jewelry-Inspired Phone Accessories

By Allison Watkinson TLL Reporter PopSockets has launched a limited-edition phone accessories collection in partnership with the Electric Picks jewelry brand. The new collection has brought Electric Picks' luxury craftsmanship and gold aesthetic to a line of functional MagSafe phone accessories. "PopSockets grips have been my go-to phone accessory for years," said Electric … [Read more...] about PopSockets and Electric Picks Debut Jewelry-Inspired Phone Accessories

Milk Bar Debuts Sweet Fashion with Janie and Jack

By Allison Watkinson TLL Reporter Janie and Jack have introduced a licensed children's fashion collection in partnership with the Milk Bar dessert shop. Inspired by the Milk Bar shop's signature treats, the new collection includes 25 items for kids that feature an exclusive hand-drawn print, denim accents, stripes and more. The collection is available for kids up to … [Read more...] about Milk Bar Debuts Sweet Fashion with Janie and Jack

Indie Musicians Suffer as Streaming Fraud Surges, The Guardian Reports

By Gary Symons TLL Editor in Chief A Guardian investigation has uncovered how streaming fraud is wreaking havoc on the music industry, and it’s the independent artists who are paying the highest price. The Guardian newspaper found that fraudsters are using AI to create massive volumes of low-quality tracks, and then utilize bots or click farms to rack up fake plays. One … [Read more...] about Indie Musicians Suffer as Streaming Fraud Surges, The Guardian Reports

Seagram’s Escapes Gets Ready to Rumble with WWE

By Allison Watkinson TLL Reporter TKO Group Holdings and Seagram's Escapes have launched a multi-year licensing partnership for a Seagram's Escapes Spiked beverage collection inspired by the WWE. The co-branded collection includes three revamped offerings from the beverage company's existing line-up of Spiked drink flavors. Based on well-known wrestling phrases from … [Read more...] about Seagram’s Escapes Gets Ready to Rumble with WWE

Taylor Swift Reclaims Ownership of Her First Six Albums

By Gary Symons TLL Editor in Chief Taylor Swift has officially regained ownership of the master recordings of her first six albums, marking the end of a lengthy dispute over the rights to her early music. Swift announced the acquisition on her official website, calling it a long-awaited resolution. “All of the music I've ever made now belongs to me,” she wrote, describing … [Read more...] about Taylor Swift Reclaims Ownership of Her First Six Albums

Hurley and Travis Barker Drum Up New Fashion Partnership

By Allison Watkinson TLL Reporter Hurley has signed an agreement with drummer and music producer Travis Barker for a licensed capsule collection and brand ambassador partnership. Travis Barker is an American musician and producer who has sold millions of records as both a solo artist and with punk rock bands like +44, Blink-182 and Transplants. Throughout his career, Barker … [Read more...] about Hurley and Travis Barker Drum Up New Fashion Partnership

Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership

By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership

Burt’s Bees and Mike’s Hot Honey Debut Sweet and Spicy Lip Balm

By Allison Watkinson TLL Reporter Burt's Bees and Mike's Hot Honey have teamed up to to launch a limited-edition lip balm that features the condiment brand's distinct flavor. Launched on May 29, the exclusive product is designed to bring the sweet and spicy flavor of Mike's Hot Honey to Burt's Bees moisturizing beeswax lip balm. "I'm a long-time fan of Burt's Bees … [Read more...] about Burt’s Bees and Mike’s Hot Honey Debut Sweet and Spicy Lip Balm