By Allison Watkinson TLL Reporter In a deal brokered by IMG, Dolly Parton and Scent Beauty are launching the inaugural makeup collection for their collaborative Dolly Beauty cosmetics line. An extension of Dolly Parton's previous partnership with Scent Beauty for licensed fragrances, the Dolly Beauty cosmetics line is kicking off with a new collection called Heaven’s Kiss … [Read more...] about Dolly Parton and Scent Beauty Partner on Dolly Beauty Cosmetics
Editorial
Who’s News: Sesame Workshop Promotes Lesley Bourns to SVP of International Social Impact
By Allison Watkinson TLL Reporter Sesame Workshop has promoted Lesley Bourns to the role of SVP for the company's international social impact (ISI) department. In her new position at the company, Bourns will be responsible for overseeing the ISI department as it develops and executes international media-driven educational initiatives across several key outcome areas. These … [Read more...] about Who’s News: Sesame Workshop Promotes Lesley Bourns to SVP of International Social Impact
Revolutionizing Brand Management with JPatton and Direct Licensing Hub
TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to leverage … [Read more...] about Revolutionizing Brand Management with JPatton and Direct Licensing Hub
Wrangler and Hot Wheels Speed Into Streetwear Partnership
By Allison Watkinson TLL Reporter Mattel has launched a new partnership with the Wrangler apparel brand for a licensed streetwear collection inspired by Hot Wheels. Owned by Kontoor Brands, Wrangler is a US-based lifestyle and apparel brand that offers durable clothing collections inspired by cowboys and horse wranglers from western America. The Wrangler x Hot Wheels collection … [Read more...] about Wrangler and Hot Wheels Speed Into Streetwear Partnership
Spin Master Launches New Toy Line with YouTube Sensation Ms. Rachel
TLL Staff Spin Master has announced the launch of an exciting new toy collection created in partnership with Rachel Griffin-Accurso and Aron Accurso, the creators of the Ms. Rachel YouTube channel. This new line, developed in collaboration with Melissa & Doug, merges Ms. Rachel’s expertise in early childhood education with Spin Master’s innovative toy design. The … [Read more...] about Spin Master Launches New Toy Line with YouTube Sensation Ms. Rachel
Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake
By Allison Watkinson TLL Reporter Nyx Professional Makeup has partnered with chef Gordon Ramsey and influencer Holly Ramsay for a promotional cake baking campaign based on the brand's Buttermelt Blush. The licensing partnership with the famous father-daughter duo features an exclusive Buttermelt Blush cake recipe by celebrity chef Gordon Ramsey that includes ingredients and … [Read more...] about Nyx Partners with Gordon and Holly Ramsay to Create Buttermelt Blush Cake
Nothing Bundt Cakes Gets Some Pop Tart Flavor in Kellanova Collab
By Allison Watkinson TLL Reporter Nothing Bundt Cakes has unveiled a new collaboration with Kellanova for a licensed Bundtlet inspired by Frosted Strawberry Pop-Tarts. This new offering combines the taste of the Pop Tarts breakfast treat with Nothing Bundt Cakes' signature mini Bundt cakes. The Frosted Strawberry Pop-Tarts Bundtlet features a strawberry cake base enhanced … [Read more...] about Nothing Bundt Cakes Gets Some Pop Tart Flavor in Kellanova Collab
Shop Emily in Paris Fashion With Google Lens Technology
By Gary Symons TLL Editor in Chief If you're an Emily in Paris fan, you can now see the fashion, scan the fashion, and wear the fashion. Netflix is leveraging Google's Lens technology to both promote season four of the hit show, but also to allow its fans to scan the Emily in Paris fashion, and find similar items to buy. The Shop with Google partnership launched on Aug. 15 … [Read more...] about Shop Emily in Paris Fashion With Google Lens Technology
Impossible Foods Opens an Impossible Restaurant
By Allison Watkinson TLL Reporter Impossible Foods has opened an in-person food-service concept in the XMarket Food Hall through a licensing partnership with Veg House and PlantX Life.Leased through PlantX Life and managed by Veg House, the Impossible Quality Meats pop-up restaurant will offer a plant-based menu that spans small plates, main courses, brunch offerings and … [Read more...] about Impossible Foods Opens an Impossible Restaurant
Who’s News: Perry Ellis Appoints Kim Manna to Head Global Licensing
By Allison Watkinson TLL Reporter Perry Ellis International (PEI) has appointed Kim Manna to the critical role of president of global licensing. With over 20 years of experience in the industry, Manna will be instrumental in developing strategic partnerships, expanding product categories and driving revenue growth for Perry Ellis International’s licensing business. “We are … [Read more...] about Who’s News: Perry Ellis Appoints Kim Manna to Head Global Licensing