By Gary Symons TLL Editor in Chief Global Merchandising Services just made a key appointment, hiring music licensing veteran Lisa Streff as SVP of Licensing and Brand Development for North America. Streff is considered a rockstar in the music licensing industry, having worked with many of the world's top acts. Streff was previously the SVP of Global Licensing and … [Read more...] about Who’s News: Rockstar Licensing Exec Lisa Streff Joins Global Merchandising
Editorial
Brandgenuity to Represent Top Snack Brand Brownie Brittle
By Allison Watkinson TLL Reporter Licensing agency Brandgenuity has been selected as the exclusive licensing agency of record for Brownie Brittle, by Second Nature Brands, a national leader in snacks and treats. Brownie Brittle is America’s number one brownie snack brand, known for its rich, gourmet brownie taste with a crisp cookie crunch, perfect for on-the-go, … [Read more...] about Brandgenuity to Represent Top Snack Brand Brownie Brittle
Cronus Global and Kung Fu Tea Kicking It at Licensing Expo
By Gary Symons TLL Editor in Chief Cronus Global will be showcasing the bubble tea chain Kung Fu Tea for the first time ever at this year's Licensing Expo. Kung Fu Tea is known as the brand that puts a bit more punch into tea time. It's the largest bubble tea company in North America, with a large and dedicated following. This year visitors to Cronus Global’s booth … [Read more...] about Cronus Global and Kung Fu Tea Kicking It at Licensing Expo
RWS Global Acquires Great Big Events, Launches New Sports Division
By Gary Symons TLL Editor in Chief Big news in the world of experiential licensing today, as live entertainment giant RWS Global has acquired Great Big Events. The deal combines RWS, arguably the world leader in live entertainment productions, with Great Big Events, which is among the world's top sports event production companies. RWS Global creates customized … [Read more...] about RWS Global Acquires Great Big Events, Launches New Sports Division
Minecraft Marks 15 Years With Feature Film and Licensing Spree
By Gary Symons TLL Editor in Chief The groundbreaking 2009 metaverse platform is opening a pile of presents for its 15th birthday, including a new feature film. Minecraft debuted in 2009 as both a game and a platform for digital creators, playing a major role in ushering in the age of the metaverse. The platform has now distributed a stunning 300 million copies … [Read more...] about Minecraft Marks 15 Years With Feature Film and Licensing Spree
Moonbug Appoints New MD of Consumer Products
By Allison Watkinson TLL Reporter Moonbug Entertainment has just appointed gaming and entertainment veteran Ashley Maidy as Managing Director of Consumer Products. The studio, owned by Candle Media, has produced some of the biggest kids’ entertainment brands in the world, including its megahits CoComelon and Blippi. Both of those franchises boast successful and growing … [Read more...] about Moonbug Appoints New MD of Consumer Products
Jewel Adds Sparkle to Boston Museum of Fine Arts Licensing Program
By Allison Watkinson TLL Reporter Boston's Museum of Fine Arts (MFA) has appointed Jewel Branding & Licensing as its licensing agency. Considered one of the world’s finest museums, the MFA showcases an incredible collection of nearly 500,000 works, which range from ancient to contemporary masterpieces, and offer a rich source of inspiration for licensing. The … [Read more...] about Jewel Adds Sparkle to Boston Museum of Fine Arts Licensing Program
A’ja Wilson: Of Course She Has a Nike Shoe!
Nike Signs WNBA Star A'ja Wilson as Signature Athlete By Gary Symons TLL Editor in Chief Sportswear giant Nike has signed A'ja Wilson as its latest signature athlete, and has created a new branded shoe in her name. Nike says the move marks the next chapter of its partnership with one of the greatest athletes in basketball today. As part of their collaboration, Nike … [Read more...] about A’ja Wilson: Of Course She Has a Nike Shoe!
Mediawan and ZAG Partner on New ‘Miraculous Corp’
By Gary Symons TLL Editor in Chief Mediawan and Zag have created a new, offshoot company to manage and expand their highly successful Miraculous franchise. Called Miraculous Corp, the company is a joint venture between ZAG and Mediawan, designed to fuel an expansion of the brand's superhero universe. "This groundbreaking joint-venture between Mediawan and ZAG reunites all … [Read more...] about Mediawan and ZAG Partner on New ‘Miraculous Corp’
Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Premier League and Fanatics Collectibles have announced an exclusive multi-year licensing partnership for trading cards, games and stickers. The Premier League is a UK-based professional football organization that produces competitive football games that are broadcast in 185 countries around the world. Per the terms of the licensing … [Read more...] about Premier League and Fanatics Collectibles Announce Multi-Year Licensing Partnership