WowWee has appointed Striker Entertainment to represent one of its hottest toys of the year, the Got2Glow Fairy Finder. Featured on numerous holiday “Hot Toy” lists, WowWee’s Got2Glow Fairy Finder is one of this year’s most highly desired toys and gifts of the season. “WowWee continues to bring cutting edge technology to toys, allowing kids to create their own magic and it’s … [Read more...] about Striker Entertainment Tapped To Rep WowWee’s Got2Glow Fairy Finder
TLL
Licensing Law: MediaMuv Charged With Stealing $20 Million in Music Royalties From YouTube
By Gary Symons TLL Editor in Chief Officials in Arizona have charged two men on allegations they defrauded YouTube of $20 million by falsely claiming they owned rights to more than 50,000 songs. According to a statement from the US Attorney's Office charges have been laid against Jose Teran of Scottsdale, Az. and Webster Batista, 38, of Doral, Fla. The allegations include … [Read more...] about Licensing Law: MediaMuv Charged With Stealing $20 Million in Music Royalties From YouTube
Analysis: The 2021 Hot Toy Lists and Licensing
By Richard Gottlieb CEO, Global Toy Expert What are the “hot toys?” That is a question that I get each year starting in October. Various hot toy lists come out each year from a host of experts. The problem with these lists is that “hot” is never really defined. It can mean that it is a good toy, an in-demand toy, or both (the two, as we all know only too well, don’t always … [Read more...] about Analysis: The 2021 Hot Toy Lists and Licensing
Analysis: 3 Reasons Why Lego Wins on Amazon
The Secret Tactics Lego Uses to Blow Away the Competition on Amazon Sales By Ryan Faist Originally printed by our friends at Global Toy News Ryan Faist is the Content Marketing Manager for Channel Key, a full-service Amazon and Walmart Marketplace consulting agency. A nationally published and award-winning journalist, Mr. Faist writes about the latest developments in ecommerce, … [Read more...] about Analysis: 3 Reasons Why Lego Wins on Amazon
Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers
Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties. Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that's flat out larger than life. Most of the tires used in Monster Jam trucks are higher than most actual trucks! Now the motorsports brand has partnered … [Read more...] about Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers
Metaverse Licensing: Care Bears Ride The NFT Craze
The classic Care Bears franchise has signed a multi-year NFT partnership to bring the brand into the metaverse. Cloudco Entertainment and RECUR announced on Dec. 2 they have signed an agreement that will allow fans to buy Care Bear non-fungible tokens (NFTs) so they can collect and trade Care Bears collectibles. “For nearly 40 years, the Care Bears have been building a … [Read more...] about Metaverse Licensing: Care Bears Ride The NFT Craze
Comic Book Licensing: Marvel’s Future Revolution Named By Apple As Top App
Apple has named the top apps in its app stores for iPhone, iPad and computers, and among them is a video game licensed from Disney's Marvel franchise. MARVEL Future Revolution, the latest collaboration between Netmarble Corp. and Marvel Entertainment, and Marvel’s first open world action RPG on mobile platforms, has been recognized as the ‘iPad Game of the Year’ in Apple’s App … [Read more...] about Comic Book Licensing: Marvel’s Future Revolution Named By Apple As Top App
Licensing Trends: Major Brands Are Betting On The Metaverse
By Alicia Rosa Brand Central Trends and Creative Services The Metaverse and the Thrill of the Hunt Virtual worlds are everything to consumers right now, especially for Gen Z and Gen Alpha. The pandemic forced brands to innovate their digital strategies and create more immersive experiences where people can interact with each other and their favorite brands. Beyond the virtual … [Read more...] about Licensing Trends: Major Brands Are Betting On The Metaverse
Aardman Unveils ‘Very Small Creatures’ For Very Small Children
The renowned British claymation studio Aardman has unveiled a new series for 1- to 3-year-olds called The Very Small Creatures. Aardman is best known for its breakout hit Wallace & Gromit, and has since rolled out several highly successful films and series, many of which have become just as popular for licensing deals. Some of their most popular films or shows include … [Read more...] about Aardman Unveils ‘Very Small Creatures’ For Very Small Children
Acquisitions: Genius Brands Makes Smart Move on YFE Investment
Genius Brands just made another big move in its quest to become a major power in children and family entertainment, acquiring a major stake in Your Family Entertainment (YFE). The YFE transaction, alongside the recent announcement of the acquisition of WOW! Unlimited Media, would significantly expand the Genius Brands catalogue and give the company a streaming foothold outside … [Read more...] about Acquisitions: Genius Brands Makes Smart Move on YFE Investment