Surge Licensing has been appointed to develop a North American licensing program for six films from visionary filmmaker Stanley Kubrick.
Those films include some of the greatest classics to come out of Hollywood, including The Shining, Full Metal Jacket, 2001: A Space Odyssey, Barry Lyndon, Eyes Wide Shut and the dystopian masterpiece A Clockwork Orange, which continues its 50th anniversary celebration this year.
Surge Licensing, a firm with global reach in the licensing industry, was appointed by rights holder The Stanley Kubrick Film Archives and by the global licensing agent for the brand, Caroline Mickler Ltd.
“Representing the works of such an evocative and awe-inspiring filmmaker requires creating a strategy that can meet the expectations of his renowned style known to his legions of fans worldwide,” said Mickler. “I know Mark Freedman and the Surge Licensing team will be up to the task to develop and deliver a truly spectacular merchandise campaign that honors Stanley Kubrick’s legacy.”
Stanley Kubrick was an innovator who created genre-defining worlds for his films, using stunning imagery and designs that are uniquely recognizable to this day. It is the visually striking nature of these films, along with their classic status, that Surge Licensing, collaborating with Mickler, will create a unique licensing and retail campaign across North America that will pay homage to Stanley Kubrick’s extraordinary work and its enduring popularity with millions of fans around the world.
Surge Licensing says it will focus on the development of merchandise across multiple key categories, including, apparel/fashion, accessories, toys, games, collectibles, gift, novelty, paper goods, and lifestyle collaborations, with new products anticipated to begin debuting at retail in Q4 2022.
“With Surge Licensing on board to support Caroline’s global efforts, we have the right team in place to bring the unique vision of Stanley’s films to a robust line of merchandise,” said Jonathan Cameron, President of The Stanley Kubrick Film Archives.
Surge Licensing president Mark Freedman said Kubrick gained an enduring reputation over a half century of film making as one of the most original and influential filmmakers in cinematic history. He proved his genius across multiple genres, including war, science fiction, satire, horror, historical drama and much more, gaining a reputation as a true visionary, whose works have influenced innumerable filmmakers and remains popular to this day.
“I have been a huge fan of Stanley Kubrick’s legendary filmmaking since I can remember so this is truly a tremendous career opportunity to be able to represent the brand and to bring high quality merchandise representative of Kubrick’s visionary genius to his legions of fans across North America,” Mark Freedman said. “We have worked with Caroline over the many years, starting with the Ninja Turtles, and have the upmost respect for her talent so it will truly be an honor to collaborate with her again on such a special campaign.”
The Stanley Kubrick Film Archives is housed at the University of the Arts London Archives and Special Collections Centre based at the London College of Communication. The archive of acclaimed filmmaker Stanley Kubrick features material spanning his entire career from his time as a photographer for Look Magazine to his final film Eyes Wide Shut. You can learn more about the collection at https://archives.arts.ac.uk
Anyone interested in licensing opportunities can contact Elan Freedman or Mark Freedman at Surge Licensing, by phone 516.808.9287 or 516.939.2225, or at either of these two email addresses: elan@surging.com or mark@surging.com.
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