By Gary Symons TLL Editor in Chief Sustainability seems to have been the theme of this month at The Licensing Letter, as several companies including McDonald's Restaurants, Mattel, and Smiley have all revealed new environmentally friendly initiatives to reduce plastic waste, pollution, and greenhouse gas emissions. Now, Burger King has announced it is working with Animal … [Read more...] about Sustainable Licensing: Animal Planet Roars Into Burger King With Eco-Friendly Toys
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Entertainment Licensing: Disney Delays Release of Film Blockbusters
By Gary Symons TLL Editor in Chief More bad news for licensees that depend on the release of big, blockbuster movies from Disney, and particularly from its Marvel studio. Disney says it has delayed its release dates for several upcoming films, including five Marvel titles and the fifth installment of the classic Indiana Jones franchise. Additionally, several Marvel films that … [Read more...] about Entertainment Licensing: Disney Delays Release of Film Blockbusters
Sustainable Licensing: Smiley Gives The Planet Something to Smile About
The brand extension company Smiley says it has adopted an "Earth first" business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company's goal is to become an "active ambassador for change ... by supporting retailers, brands and consumer product industries to develop innovative solutions to transition to a … [Read more...] about Sustainable Licensing: Smiley Gives The Planet Something to Smile About
Apparel Licensing: Nelvana Partners On Max & Ruby Collection For Millennials
The Limited Time Capsule Collection Is Available Now on the New Digital Pop Up Website:www.maxandrubyremix.com Children's entertainment studio Nelvana has partnered with DTC manufacturer Juniper Creates on a new Max & Ruby apparel line targeted to Millennials and Gen Zs who grew up with the series. Juniper Creates is a premium consumer product and direct to consumer (DTC) … [Read more...] about Apparel Licensing: Nelvana Partners On Max & Ruby Collection For Millennials
Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s Muppets to the basketball court. Curry, a father to three kids … [Read more...] about Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond
Just in case you need a toy car with machine guns, bulletproof bulkheads, and ejector seats, Playmobil has you covered with an authentic replica of the legendary Aston Martin DB5 from Goldfinger. The car is synonymous with the 007 film series, and other than possibly the Batmobile, is certainly the most famous automobile in film history. Thanks to a licensing deal brokered for … [Read more...] about Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond
Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors
The tool and DIY giant CRAFTSMAN has partnered with North America’s number one weather monitoring brand, AcuRite, to launch a range of home and weather monitoring products. The licensing agreement was brokered by Beanstalk, CRAFTSMAN’S global brand licensing agency. The new line will include multiple home and weather monitoring products, including the following for home … [Read more...] about Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors
Asembl Appoints Wendy Garth as Brand and Licensing Director
Appointment Coincides with Asembl Welcoming Fleur Harris to Global Client Portfolio Australia design, lifestyle and FMCG licensed brand extension agency Asembl has announced the appointment of Wendy Garth to the newly created position of Brand & Licensing Director – Design. Garth will drive the development of the agency’s new Fashion and Design division, which launches … [Read more...] about Asembl Appoints Wendy Garth as Brand and Licensing Director
Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging
Mattel continues to make huge strides toward a sustainable business model, saying the company exceeded its 2020 goal to achieve and maintain 95% recycled or FSC-certified content in the paper and wood fiber used in its products and packaging. The play and entertainment company says it managed to source 97% of its content for products and packaging from recycled materials or … [Read more...] about Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging
Housewares Licensing: Hedley & Bennett Unveil Some Rockin’ Grateful Dead Aprons
By Gary Symons TLL Editor in Chief Hedley & Bennett, the brand known for their beautifully designed, pro-quality aprons and kitchen gear, has teamed up with iconic rock band the Grateful Dead to release a limited-edition collection of psychedelic aprons using the band’s famous dancing bears. If you've never seen a Hedley & Bennett apron, you can see them often on Top … [Read more...] about Housewares Licensing: Hedley & Bennett Unveil Some Rockin’ Grateful Dead Aprons