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Genius Continues Expansion With Hire Of New CFO


After acquiring WOW! Unlimited Media and Your Family Entertainment AG over the past month, Genius Brands International has now appointed industry veteran Zrinka Dekic as its new Chief Financial Officer.

Dekic will also take on the role of Head of Strategy and Mergers and Acquisitions, an increasingly important role at Genius given its recent acquisitions and global expansion plans.

“We are excited to welcome Zrinka as Chief Financial Officer of Genius Brands at this major inflection point in the company’s development, given the rapid revenue growth, expanded distribution, and a powerful slate of new content,” said Andy Heyward, Chairman & CEO of Genius Brands.

Dekic brings nearly 20 years of entertainment industry and financial markets experience to the job. She worked in corporate strategy, investment banking, investment management and corporate finance at The Walt Disney Company, and before that at Goldman Sachs.

Dekic says she’s looking forward to a key role in a rapidly expanding, global entertainment conglomerate.

“I am delighted and honored to join Genius Brands International at this critical juncture of the disruptive technological changes in the industry as well as the explosive global demand for children’s content,” Dekic explained. “With Genius’s recently announced acquisition of a prolific animation producer WOW! Unlimited Media in Canada and its investment in Your Family Entertainment in Europe, as well as the fact that Genius Brands, through Kartoon Channel! Worldwide, controls both content and distribution, it is poised for global expansion and growth. I am thrilled to be joining the Company at such an exciting time and to be part of the leadership team that will take Genius Brands to the next level.”

At The Walt Disney Company, Dekic held posts in Corporate Strategy, Strategic Planning and Business Development, where she was involved in a number of high-profile projects and strategic initiatives for the company. Prior to joining Disney, Dekic served as a Vice President in the Investment Management division at Goldman Sachs in New York, on the U.S. Fundamental Equity Portfolio Management team, overseeing nearly $30 billion of assets under management.

Most recently, she served as Vice President of Houlihan Lokey’s Investment Banking Technology, Media & Telecom (TMT) Group, where she was responsible for business development and execution across the sector, including media and entertainment, digital media, streaming technologies, animation and video games. Dekic holds a B.A. from Amherst College and an MBA in Finance from The Wharton School.

Heyward says that background is a perfect fit for the current strategy at Genius Brands.

“With the recently announced acquisition of WOW! Unlimited Media in Canada and our strategic investment in Your Family Entertainment traded on the Frankfurt Exchange (RFE.F), providing us control over one of Europe’s largest animation catalogs and now a global channel footprint, the addition of Zrinka, with her impressive professional pedigree, including The Walt Disney Company and Goldman Sachs, will empower us to maximize value for shareholders,” said Heyward.

“In particular, Zrinka brings a proven track record in M&A, which will continue to be an important component of our strategy as we execute on our vision of becoming one of the world’s leading global children’s entertainment companies. In support of this goal, she brings extensive relationships across Wall Street and the entertainment industry, spanning animation, media and entertainment, sports, and consumer product companies across North America and globally.”

Former CFO Bob Denton is staying with Genius Brands, and will assume the new role of Executive Vice President of Finance and Accounting at Genius Brands.

“Bob Denton has made tremendous contributions to the Company as CFO over the past years, as we transformed Genius Brands from an emerging children’s’ entertainment Company to a diversified global organization with a solid balance sheet, positioned for long term growth,” said Heyward. “We look forward to his continued contributions as Executive Vice President of Finance and Accounting, as we accelerate our focus on expansion.”