By Allison Watkinson TLL Reporter Morinaga America has partnered with Super League for a licensed HI-CHEW in-game experience within the Fortnite Creative Islands. This collaboration was brokered by Carmichael Lynch as HI-CHEW's media agency. The new activation marks the third year the two companies have collaborated to bring the candy brand to Fornite. "Our Fortnite … [Read more...] about HI-CHEW Returns to Fortnite with Super League
TLL
Surge Brands Appointed Global Agent for Stuffed Puffs
By Allison Watkinson TLL Reporter Surge Brands has been appointed as the exclusive worldwide licensing agent for the filled marshmallow company, Stuffed Puffs. Under the terms of the representation partnership, Surge Brands will develop a comprehensive licensing program for the confectionary brand. The agency will be seeking new Stuffed Puffs licensing partnerships … [Read more...] about Surge Brands Appointed Global Agent for Stuffed Puffs
Who’s News: Josh Simon Appointed as Funko’s New CEO
By Allison Watkinson TLL Reporter Funko's board of directors has appointed Josh Simon to serve as the company's new chief executive officer and member of the board. Effective September 1, 2025, Simon will officially succeed Funko's interim CEO, Mike Lunsford. “I am honored to join the team at Funko, an iconic company with a huge fan base that I admire and respect," … [Read more...] about Who’s News: Josh Simon Appointed as Funko’s New CEO
Opinion: Laburglary in LA a Sign the Age of Labubu is Here
By Gary Symons Do you have a Labubu hanging from your handbag yet? Is Pop Mart's licensing department on your speed dial? If not, you may already behind on the year's hottest fashion trend (using the term 'fashion' very loosely indeed), because the hot as Hades Labubu doll has clearly arrived, having passed The Licensing Letter's scientifically calculated test for … [Read more...] about Opinion: Laburglary in LA a Sign the Age of Labubu is Here
Kahlúa and Dunkin’ Stir Up Licensed Liqueur
By Allison Watkinson TLL Reporter Kahlúa has partnered with Dunkin' to introduce a co-branded beverage called Kahlúa Dunkin' Caramel Swirl Cream Liqueur. The collaborative product will be the latest addition to the Kahlúa brand's permanent collection of crafted liqueurs. "Kahlúa is famous for great-tasting Espresso Martinis and now we're stirring up everyday occasions with … [Read more...] about Kahlúa and Dunkin’ Stir Up Licensed Liqueur
New Holland Brewing and D&D Reunite with New Dragon’s Milk Flavor
By Allison Watkinson TLL Reporter New Holland Brewing and Wizards of the Coast are renewing their partnership to create new D&D-themed Dragon’s Milk Reserves. The first flavor to launch for the renewed partnership is a Coconut Rum Barrel Reserve based on the rare Dragon Turtle monster from the D&D franchise. Featuring inspiration from D&D lore, the … [Read more...] about New Holland Brewing and D&D Reunite with New Dragon’s Milk Flavor
Outfit7 and Privo Team Up for Talking Tom Kids Game
By Allison Watkinson TLL Reporter Outfit7 has collaborated with Privo to launch a new mobile game for Talking Tom & Friends that is designed specifically for kids. Titled Talking Tom & Friends: World, the new mobile game marks the company's first entry into interactive digital play for children. The game is designed to allow players to explore, build and … [Read more...] about Outfit7 and Privo Team Up for Talking Tom Kids Game
Roller Rabbit Hops Into Pottery Barn Partnership
By Allison Watkinson TLL Reporter Roller Rabbit has signed a licensing partnership with Pottery Barn to launch a collaborative collection of bedding and home décor. The Roller Rabbit for Pottery Barn collection includes a range of items such as bed sheets, decorative pillows, blankets, rugs and wallpaper offerings. “We approached this collection with Roller Rabbit … [Read more...] about Roller Rabbit Hops Into Pottery Barn Partnership
Omaha Steaks and Pets + People Partner for Gourmet Treats
By Allison Watkinson TLL Reporter Omaha Steaks has entered a licensing agreement with Pets + People to introduce a line of branded pet treats and food toppers. Through the agreement, Pets + People will design, manufacture and distribute a range of pet treats and food toppers that focus on Omaha Steaks' selection of gourmet meats. “We’re thrilled to collaborate with … [Read more...] about Omaha Steaks and Pets + People Partner for Gourmet Treats
Panini America Signs Agreement with Area Code Baseball
By Allison Watkinson TLL Reporter Panini America has announced a multi-year partnership with the amateur baseball talent organization, Area Code Baseball. For the long-term partnership, Panini will create licensed trading cards for the amateur athletes competing in the organization's Area Code Games baseball event. The Area Code Games is a six-day talent showcase that … [Read more...] about Panini America Signs Agreement with Area Code Baseball