Toy and kids branding giant Hasbro has formed a multi-territory agreement that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will feature 12 World Taekwondo top athletes. The campaign … [Read more...] about Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation
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American Booksellers Opposing Penguin Purchase of Simon & Schuster
The American Booksellers Association is calling on the Dept. of Justice to investigate the "antitrust implications" of Penguin Random House's proposed purchase of Simon & Schuster, one of its primary competitors in the book publishing industry. "On November 17, I sent a letter to the Honorable Joseph Simons, chair of the Federal Trade Commission, to express ABA’s concern … [Read more...] about American Booksellers Opposing Penguin Purchase of Simon & Schuster
Under Armour Launches New Brand With Stephen Curry
Fitness fashion leader Under Armour scored a game-winning three-pointer this week, announcing a partnership with three-time NBA champion and two-time MVP Stephen Curry. Under the agreement the company will create and launch the Curry Brand, "a purpose-led performance brand with a mission to ensure every young person has equitable access to sport." "Through the community … [Read more...] about Under Armour Launches New Brand With Stephen Curry
Dynacraft, Warner Bros. Partner on Themed Bikes and Quads
An agreement between Dynacraft and Warner Bros. will have kids putting their pedals to the metal on bikes and quads featuring their favorite characters from Harry Potter and Looney Tunes. "With the exciting new Harry Potter-themed bike, Dynacraft and Warner Bros. Consumer Products have created a truly spellbinding ride for Harry Potter fans,” says Patricia Gates, Dynacraft … [Read more...] about Dynacraft, Warner Bros. Partner on Themed Bikes and Quads
Peaky Blinders Deal Results in a True ‘Blood Red’ Wine
If you're looking for the perfect wine for that Peaky Blinder's fan ... or for any "tall handsome man, In a dusty black coat, with a red right hand ..." then you'll be pleased to know there is now an unofficial, blood red wine available through a licensing deal with Banijay Rights. Banijay Brands, in partnership with official Peaky Blinders brand owner and producer, Caryn … [Read more...] about Peaky Blinders Deal Results in a True ‘Blood Red’ Wine
Poetic Brands Strikes Deal With The Baby Club
Licensee strikes deal with Rockpool Licensing for the ground-breaking new CBeebies show Poetic Brands, the specialist apparel licensee, has announced a new partnership with Rockpool Licensing for the hit live action series, The Baby Club. The new collection is set to include layette & fashion daywear along with nightwear, snow suits, sleeping bags, accessories, towels and … [Read more...] about Poetic Brands Strikes Deal With The Baby Club
Special Report: The TikTok Gold Rush Has Begun
Why Brands Need to Engage With the Upstart Social Media Platform By Gary Symons, TLL Editor in Chief It’s been a while since a new social media platform has really punched through the ceiling to join the ranks of the well-established giants like Facebook, Twitter, or Instagram. In early 2019 not many people in the West even knew about TikTok; it was just another in a series … [Read more...] about Special Report: The TikTok Gold Rush Has Begun
NRG Survey Reveals Top 20 Entertainment Franchises
By Gary Symons Editor in Chief, The Licensing Letter If you're in licensing, your job depends on picking the winning brands and franchises that people will want to see in their toys, clothing and various retail products. National Research Group just made that job easier, releasing their list of the most successful and popular franchises in the entertainment industry, … [Read more...] about NRG Survey Reveals Top 20 Entertainment Franchises
Cosmos-Maya Cartoons to Air Globally Through New Distribution Deals
Leading India and Singapore-based animation studio Cosmos-Maya has secured three key digital distribution deals which will see its original content made available across 120 platforms globally including Amazon Fire TV, Apple iTunes, Hulu, ROKU and Vudu. Under the first agreement, US-based OTT.Studio has picked up four Cosmos-Maya titles, Vir The Robot Boy, Motu Patlu, Tik Tak … [Read more...] about Cosmos-Maya Cartoons to Air Globally Through New Distribution Deals
New CEO, Events President At Wizard Peter Katz Tapped to Run Events
Wizard Brands made some big moves this week in a major restructuring of the company's management team, led by the appointment of Scott Kaufman as Chairman and CEO. The Company also announced that finance and accounting executive Heidi C. Bowman has been appointed CFO for Wizard Brands, Inc. and distribution executive Mike Rees will take over as CEO of Jevo Holdings, LLC, a … [Read more...] about New CEO, Events President At Wizard Peter Katz Tapped to Run Events