Contact the editor at karina@plainlanguagemedia.com The weekly TLL Deal Sheet features the latest licensing deals, brands, and up-to-date contact information for the players involved. Contact info for all executive licensing deal makers is available from the Licensing Sourcebook Online by clicking on any company name. There are 35 new Sourcebook listings this week: 7 … [Read more...] about Deal Sheet — 7/8/2020
TLL
Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales worldwide climbed 3.3% to reach $180.7 billion in 2019, according to TLL’s Annual Licensing Business Survey. This is the fastest rate of global growth recorded since TLL began tracking this data for the year, bringing worldwide sales up by over $30 billion since 2011. The U.S. single-handedly added … [Read more...] about Global Licensed Sales Clear $180 Billion in 2019; U.S. Drives $3 Billion in Growth Alone
Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada jumped 3.2% in 2019 to reach $114.0 billion in total, according to TLL’s Annual Licensing Business Survey. This last year marks the fastest growth in licensed retail sales since 2016, when licensed retail sales also increased by 3.2% from the previous year. In 2017, sales grew by … [Read more...] about Licensed Retail Sales in U.S. & Canada Jump 3.2% to Reach $114 Billion in 2019
Average Licensing Executive Salary Drops by $5,000 in 2019; Few Expect Raises, Bonus in 2020 as Working Conditions Stagnate
Contact the editor at karina@plainlanguagemedia.com The licensing professionals behind the multi-million-dollar global licensing industry are overwhelmingly experienced, satisfied with their work, and willing to put in the hours, according to TLL’s 2019–2020 Salary Survey. Demographics of the Licensing Business Responses to this year’s survey are evenly distributed among … [Read more...] about Average Licensing Executive Salary Drops by $5,000 in 2019; Few Expect Raises, Bonus in 2020 as Working Conditions Stagnate
Face Masks, Other Protective Wearables Set to Boost Licensed Accessories Sales by Over $500 Million in 2020
Contact the editor at karina@plainlanguagemedia.com The Licensing Letter estimates that cloth face masks, neck gaiters, scarves, bandanas, and other “protective wearables” will boost retail sales of licensed accessories by anywhere between $500 million and $750 million in 2020 within the U.S. That sum is, of course, a drop in the bucket compared to amount of retail sales that … [Read more...] about Face Masks, Other Protective Wearables Set to Boost Licensed Accessories Sales by Over $500 Million in 2020
Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%
Contact the editor at karina@plainlanguagemedia.com When asked about how direct the impact of Covid-19 is on their business, 98% of respondents to The Licensing Letter’s 2019–2020 Salary Survey indicated that there was at least some indirect impact, with 60% reporting that there was a direct impact. On a scale of 1–5 where 1 is “not at all” and 5 is “direct”, the average … [Read more...] about Licensing Executives Expect Covid-19 to Reduce Licensed Retail Sales by -43%
Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Contact the editor at karina@plainlanguagemedia.com The average royalty rate for consumer products licensing contracts jumped 0.7 percentage points to reach 8.87% in 2019, according to TLL’s 2019–2020 Licensing Business Survey. Since 2010, the industry-wide average royalty rate within the U.S. and Canada has grown by a mere 0.3 percentage points to reach 8.87% in 2019. Over … [Read more...] about Average Industry-Wide Royalty Rate Up 0.7 Percentage Points to Reach 8.87% in 2019
Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey
Contact the editor at karina@plainlanguagemedia.com Every year we strive to bring you the most representative figures behind the licensing business. To that end, TLL’s Annual Licensing Business Survey is one of the most powerful tools we use to better serve you. Here are the number’s behind this year’s Survey. Breaking out the respondents by function, 39% work as licensees, … [Read more...] about Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey
Average Royalty Income Up 5.0% Worldwide in 2019
Contact the editor at karina@plainlanguagemedia.com Seventy-three percent of respondents to TLL’s 2019–2020 Licensing Business Survey reported that royalty income was up from the previous year, compared to 18% who said it declined and 9% who said it stayed the same. On average, licensing executives reported a 5.0% increase in royalty income in 2019. Royalty income is … [Read more...] about Average Royalty Income Up 5.0% Worldwide in 2019
Contractual Marketing & Advertising Commitments Reduced in 2019
Contact the editor at karina@plainlanguagemedia.com Respondents to TLL’s 2019-2020 Licensing Business Survey overwhelmingly reported fewer, less onerous marketing and advertising in 2019 compared to previous years. Only 74% of Licensing Execs Require(d) to Pay Minimum Guarantees TLL calculates that roughly 94% of licensing agreements signed in 2019 contained a provision for … [Read more...] about Contractual Marketing & Advertising Commitments Reduced in 2019