TLL

Over the last month or so of 2013, our standard question to licensing executives we spoke with was: "If there was one thing you'd like to see change about licensing in 2014, what would it be?" The good news is, there seem to be no new problems. The challenges continue to be: Contracting retail shelf space. Lack of risk-taking. "I would love for both licensors and … [Read more...] about 14 Trends for ’14: Familiar Challenges, but Business Reflects Creative Integration, Fresh Approaches

European football (soccer) clubs have been expanding their licensing activities over the past two to three years, including in markets outside their home territories. The Union of European Football Associations (UEFA), the governing body of European football, has qualified 237 clubs from 54 countries for its 2013/2014 club competitions, but most of the clubs with the broadest … [Read more...] about Euro Football Clubs’ Goal: More Licensing at Home and Abroad

The 2014 Consumer Electronics Show began this morning in Las Vegas with a flurry of licensed product introductions. Among the more interesting: Wireless speaker manufacturer Pure is offering new wireless speakers under license from Pantone and featuring 2014 Pantone colors such as Dazzling Blue and Radiant Orchid. Roku, known for small, purple streaming media boxes, is … [Read more...] about Licensing At CES

After spending over a year hyping an Intel-run television service, the computer company has cancelled its plans and is rumored to be selling off the technology behind it.Speaking to Re/Code, Intel CEO Brian Krzanich explains, "When you go and play with the content guys, it's all about volume. And we come at it with no background, no experience, no volume. We were ramping from … [Read more...] about He Should Have Read Content Licensing (And So Should You)

In the last episode…Phil Robertson was reinstated for filming the next season of Duck Dynasty (before his ouster ever took effect), Cracker Barrel returned Duck Dynasty products to its shelves, and the brand appears stronger than ever. "A lesson in where the country is going," says one licensing observer. As we noted previously, there are two sets of licensing programs: One for … [Read more...] about An Obvious Licensing Deal