TLL Staff Zippo Manufacturing has named Seltzer Licensing Group as its exclusive licensing agency. Zippo is best known for its iconic windproof lighter, but is also a leading global manufacturer and distributor of other outdoor products, including heat banks, hand warmers, fire starters and hand tools, among others. The company is essentially the expert in everything to do … [Read more...] about Seltzer to Light a Fire Under Zippo’s Licensing Program
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Last Chance to Add Your Company to TLL’s Guide to Licensing Agencies
By Gary Symons TLL Editor in Chief The deadline is closing fast for companies that would like to add their listing to TLL's Global Guide to Licensing Agencies. The first edition, released January 1, featured 50 licensing agencies around the world. The second edition comes out in April, and the Guide will be updated quarterly going forward. That means our deadline … [Read more...] about Last Chance to Add Your Company to TLL’s Guide to Licensing Agencies
Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
By Allison Watkinson TLL Reporter Sports apparel innovator Phenom Elite is collaborating with the Kool-Aid beverage brand on the launch of Quantum Speed Cleats and VPS4 Gloves. Phenom Elite and Kool-Aid brand owner Kraft Heinz say the partnership is kicking off with two initial colorways, both inspired by Kool-Aid flavors 'Sharkleberry Fin' and 'Great Bluedini'. The … [Read more...] about Oh Yeah! Phenom Elite Creates Vibrant Sports Apparel Inspired by Kool-Aid
Steak-ummm Partners With Valen Group to Expand Into New Categories
By Gary Symons TLL Editor in Chief Steak-umm, the original "60 Second Meal," just announced a strategic partnership with Valen Group to launch an innovative brand extension program. Valen Group is an Ohio-based specialist in brand licensing, innovation and strategic marketing. They'll be working with Steak-umm, which brings its status as the "60 Second Meal," offering … [Read more...] about Steak-ummm Partners With Valen Group to Expand Into New Categories
Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
By Gary Symons TLL Editor in Chief Overtime Elite, an exciting new league for younger, pro-level players, has just announced a partnership with Paramount Nickelodeon's SpongeBob Squarepants. "We are incredibly excited to partner with Paramount’s Nickelodeon to bring this unique collaboration to life in celebration of 25 years of SpongeBob SquarePants," said Tyler … [Read more...] about Overtime B’Ball League Scores a Slam Dunk With SpongeBob Collaboration
Theme Parks Can Now License Experiential Tech From Falcon’s Beyond
By Gary Symons TLL Editor in Chief The experiential entertainment company Falcon’s Beyond Global, Inc. is now sharing its technology with other companies. The move marks a major shift in the company's growth strategy. Formally Falcon's Beyond created experiential entertainment offerings, including entire theme parks, usually in a partnership. Now, the company is offering … [Read more...] about Theme Parks Can Now License Experiential Tech From Falcon’s Beyond
Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
By Gary Symons TLL Editor in Chief Mattel will mark the 65th anniversary of Barbie on March 9, kicking off a major licensing campaign. The campaign starts by celebrating female storytellers who have broken down barriers and inspired women and girls around the world While Barbie has hit retirement age and is in line for great discounts at the local diner, the legendary … [Read more...] about Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9
Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
By Allison Watkinson TLL Reporter Panini America has announced an historic partnership for trading cards and autographed memorabilia with University of Iowa basketball star Caitlin Clark. The agreement makes Clark the first female athlete to be signed to an exclusive partnership with Panini, a giant in the sports and entertainment collectibles sector. The reason is … [Read more...] about Panini Signs Caitlin Clark as Its First Exclusive Female Athlete Partner
Henley Regatta Partners With British Sparkling Wine Producer
By Allison Watkinson TLL Reporter Nyetimber has signed a five-year licensing partnership with the Henley Royal Regatta to become the Regatta’s exclusive English sparkling wine partner. Nyetimber is a British sparkling wine production company that specializes in cultivating Chardonnay, Pinot Noir, and Pinot Meunier grape varieties. The company's sparkling wine products … [Read more...] about Henley Regatta Partners With British Sparkling Wine Producer
IMG Named as First Ever Global Licensing Agency for L’Equipe
By Allison Watkinson TLL Reporter The L'Équipe sports media brand has signed a multi-year agreement that names IMG as its first global licensing representative. "I am proud and delighted to announce our partnership with IMG for the development of our licensing programme," said L’Équipe director, Emilie Montané. "This strategic alliance with IMG, a global leader in sports … [Read more...] about IMG Named as First Ever Global Licensing Agency for L’Equipe