By Gary Symons TLL Editor in Chief Just when you thought the at-home mystery genre had been murdered by repetition, Relatable and YouTube’s paranormal power duo Sam and Colby are resurrecting it, with a ghostly twist. The licensing partners have announced the launch of Hunt A Killer: The Haunting at Wicker Ridge, a chilling new interactive game that drops players into the … [Read more...] about Paranormal YouTubers Sam and Colby Collaborate on New Hunt A Killer Game
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LEGO and Hasbro Build New Transformers Set for Decepticon Fans
By Allison Watkinson TLL Reporter The LEGO Group and Hasbro have announced a new collaborative LEGO Icons build set based on Soundwave from the Transformers franchise. Designed for adult fans, the Soundwave model set offers a detailed build experience that includes 1,505 pieces, swappable modes, weapon accessories, a display plaque and more. Designed with posable … [Read more...] about LEGO and Hasbro Build New Transformers Set for Decepticon Fans
The Royal Mint Brings the Metal with Iron Maiden
By Allison Watkinson TLL Reporter The Royal Mint has partnered with Iron Maiden for licensed commemorative coins that celebrate the heavy metal band's 50th anniversary. The licensed coins were created for The Royal Mint's Music Legends series by contemporary artist and Iron Maiden fan, Albert Akirant Quirantes. "Designing the Iron Maiden coin has been one of the … [Read more...] about The Royal Mint Brings the Metal with Iron Maiden
Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up
By Allison Watkinson TLL Reporter Mattel has partnered with Breakthrough T1D to introduce the first Barbie with Type 1 diabetes (T1D) to the brand's Fashionistas line-up. To ensure the doll accurately represents the community, Barbie worked closely with the Breakthrough T1D non-profit organization to develop a custom doll design that reflects the Type 1 diabetes … [Read more...] about Mattel Adds Barbie with Type 1 Diabetes to its Fashionitas Line-Up
RWS Global and Snap Bring AR Tech to Live Sports
By Allison Watkinson TLL Reporter RWS Global has partnered with Snap to introduce in-stadium Snapchat Cam AR experiences to its portfolio of live sports and entertainment events. The licensing partnership will combine Snap's augmented reality lenses with RWS Global’s proprietary PV4 sport presentation software. The company's PV4 software is a centralized playback system that … [Read more...] about RWS Global and Snap Bring AR Tech to Live Sports
Licensing Briefs: Recent Deals From Around the Web
Baked by Melissa Launches PAW Patrol Cupcake Line, Targeting Kid-Focused Growth Baked by Melissa has partnered with Paramount Consumer Products to launch a PAW Patrol–branded mini cupcake collection, the brand’s first-ever licensed line. The campaign features character-themed packs based on Chase, Skye, Marshall, and Rubble, available via retail, e-commerce, and wholesale … [Read more...] about Licensing Briefs: Recent Deals From Around the Web
Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions
Article Submitted by POC Editor Kathryn Brand Products of Change (POC) and South Pole, a carbon asset developer and climate consultancy, have developed a comprehensive methodology to allow the brand and licensing industry to more accurately measure its GHG footprint, and therefore more assuredly begin its journey of reduction. The process included consultation with key … [Read more...] about Products of Change: New Methodology Unveiled to Measure Greenhouse Gas Emissions
Krispy Kreme Soars with DC Superhero Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme and WBDGCP are launching a licensed Hungry for Heroes doughnut collection inspired by famous DC Super Heroes. Available for a limited-time, the Hungry for Heroes doughnut collection features three designs based on Wonder Woman, Superman and Batman. The Wonder Woman doughnut is an Original Glazed that is dipped in red … [Read more...] about Krispy Kreme Soars with DC Superhero Doughnuts
Moonvalley Launches ‘Ethical AI’, Amid Concerns Over Copyright in AI Training
By Gary Symons TLL Editor in Chief Can generative AI be ethical, and respect the copyright of human creators? The AI research company Moonvalley says it can, and has just launched a new AI model called Marey that creates video, but does so while respecting the copyright of the content with which it was trained. Given the global concern over alleged copyright violation by … [Read more...] about Moonvalley Launches ‘Ethical AI’, Amid Concerns Over Copyright in AI Training
Jewel Branding Named North American Agent for London’s Natural History Museum
By Allison Watkinson TLL Reporter Jewel Branding & Licensing has been signed as the exclusive North American licensing agent for the Natural History Museum in London. Through the representation partnership, Jewel will work to secure new licensees for the brand across both Canada and the U.S. “We are thrilled to be partnering with Jewel to expand our brand into … [Read more...] about Jewel Branding Named North American Agent for London’s Natural History Museum