By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership
Top Story
Burt’s Bees and Mike’s Hot Honey Debut Sweet and Spicy Lip Balm
By Allison Watkinson TLL Reporter Burt's Bees and Mike's Hot Honey have teamed up to to launch a limited-edition lip balm that features the condiment brand's distinct flavor. Launched on May 29, the exclusive product is designed to bring the sweet and spicy flavor of Mike's Hot Honey to Burt's Bees moisturizing beeswax lip balm. "I'm a long-time fan of Burt's Bees … [Read more...] about Burt’s Bees and Mike’s Hot Honey Debut Sweet and Spicy Lip Balm
Hippo Blue Launches New Disney Collections
By Allison Watkinson TLL Reporter Hippo Blue and Disney Consumer Products are teaming up for new licensed collections inspired by Star Wars and Lilo & Stitch. The new Hippo Blue collections offer a range of customizable products that feature imagery from the two Disney film franchises. Debuted on May 4, the limited-edition Star Wars collection includes … [Read more...] about Hippo Blue Launches New Disney Collections
Products of Change Highlighted Sustainability at Licensing Expo
By Kathryn Brand Editor, Products of Change The Products of Change team was out in full force at Expo, between holding the fort at our booth showcasing the UN’s 17 SDGs and how are members are activating them, to walking the show floor, attending meetings, and hosting panel sessions on the main stage and Networking Hub. With so many engaged attendees coming by the stand to … [Read more...] about Products of Change Highlighted Sustainability at Licensing Expo
Who’s News: Wasserman Music Hires Two New Executives
By Allison Watkinson TLL Reporter Wasserman Music has added two executive hires to its hip-hop and R&B division to expand its global festivals and artist representation teams. The two appointments to the division include Jazmyn Griffin as the new director of the company's global festivals team and Tessie Lammle as director and agent for hip-hop and R&B artist … [Read more...] about Who’s News: Wasserman Music Hires Two New Executives
James Bond Brand Owner Danjaq Says It’s ‘No Time to Die’ for the Super Spy’s Trademark
Dubai-Based Developer Claims James Bond Trademarks Have Expired Due to 'Lack of Use' Gary Symons TLL Editor in Chief The world's greatest fictional spy, James Bond, now faces another mortal threat, this time from an Austrian-born, Dubai-based billionaire. Joseph Kleindienst, who is currently building a $5 billion luxury resort complex in Dubai called 'The Heart of … [Read more...] about James Bond Brand Owner Danjaq Says It’s ‘No Time to Die’ for the Super Spy’s Trademark
Konami Announces Global Apparel Deals for Yu-Gi-Oh
By Allison Watkinson TLL Reporter Konami Cross Media NY has secured partnerships for the Yu-Gi-Oh! franchise that will bring licensed apparel to fans around the world. The new licensing partners include Vanquish Fitness, Creating Fun and Steady Hands. “Each of our new partners is looking to expand their anime presence in the marketplace and Yu-Gi-Oh! is their top choice,” … [Read more...] about Konami Announces Global Apparel Deals for Yu-Gi-Oh
Bulldog Named Pinch of Nom’s Licensing Agent
By Allison Watkinson TLL Reporter The Bulldog Licensing agency has been appointed to manage Pinch of Nom's licensing program in the UK and Ireland. Pinch of Nom (PON) is a healthy eating blog and recipe brand that was launched in 2016 by Kate and Kay Allinson. The UK-based culinary brand focuses on providing its readers with healthy recipes, advice and support … [Read more...] about Bulldog Named Pinch of Nom’s Licensing Agent
Frida Kahlo Collection Celebrates Germany’s Women’s Football Team
TLL Staff A bold collection inspired by artist Frida Kahlo and Germany's national women's football team has been launched under the unifying slogan 'We are all Frida'. The collaboration celebrates the spirit of empowerment, individuality and resilience; qualities long associated with both Kahlo and the DFB Women’s team. This new collection blends the worlds of art and sport … [Read more...] about Frida Kahlo Collection Celebrates Germany’s Women’s Football Team
Albanese World’s Best Names Surge Brands as Licensing Agent
By Allison Watkinson TLL Reporter Surge Brands has been appointed by Albanese Confectionery Group to serve as the global licensing agent for their Albanese World’s Best candy brand. Through the exclusive representation partnership, Surge Brands is developing a licensing program that is designed to expand Albanese World’s Best into new categories and retail markets … [Read more...] about Albanese World’s Best Names Surge Brands as Licensing Agent