By Gary Symons TLL Editor in Chief Gamefam is bringing Moose Toys' best selling Heroes of Goo Jit Zu line into two of its hit games on the Roblox platform. The Heroes will be making their debut in the metaverse with a takeover of two of Gamefam’s highly-popular Roblox games, Weapon Fighting Simulator and Easy Obby, which collectively have recorded over 1.7 billion … [Read more...] about GameFam Brings Moose Toys’ Goo Jit Zu Brand to Roblox
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People of Play Reveals Speakers Lineup at Inventor & Innovation Conference
By Gary Symons TLL Editor in Chief Toy inventors can get the opportunity of a lifetime, as People of Play’s Inventor & Innovation Conference kicks off on November 6. Registered inventors can make appointments now with representatives from more than 80 toy and game companies including Disney, Mattel, Hasbro, Spin Master and Moose Games. This year’s conference, … [Read more...] about People of Play Reveals Speakers Lineup at Inventor & Innovation Conference
Live Entertainment Company TEG Appoints Shane Harmon as MD-Experiences
By Gary Symons TLL Editor in Chief Shane Harmon has been named Managing Director of Experiences for TEG, a global leader in Live Entertainment, Ticketing and Technology. Harmon is an experienced executive in the sports and entertainment sectors, and joins TEG with more than 25 years of experience in the industry. Harmon most recently worked as the Chief Executive at … [Read more...] about Live Entertainment Company TEG Appoints Shane Harmon as MD-Experiences
SmileyWorld and Next Partner with Place2Be for Mental Health Initiative
By Allison Watkinson TLL Reporter SmileyWorld and Next have launched a licensing collaboration with the charitable organization Place2Be in support of World Mental Health day. Launched on October 10, the charitable collaboration includes a line of oversized SmileyWorld t-shirts that feature the official SmileyWorld icon and a bold text graphic that states: 'Be Yourself, Keep It … [Read more...] about SmileyWorld and Next Partner with Place2Be for Mental Health Initiative
Crocs Celebrates Croctober with Limited-Edition Pet Clogs and Life-Sized Crocs Costumes
By Allison Watkinson TLL Reporter Crocs Inc. is launching fan-inspired activations for its annual Croctober event including licensed Pet Crocs with Bark petcare and Crocs costumes for Halloween. "We take pride in connecting with our fans and celebrating their boundless creativity, which makes our brand truly unique," said Crocs president, Anne Mehlman. "This Croctober embodies … [Read more...] about Crocs Celebrates Croctober with Limited-Edition Pet Clogs and Life-Sized Crocs Costumes
Authentic Brands Group and Saks Global Announce Joint Luxury Venture
By Allison Watkinson TLL Reporter Authentic Brands Group and Saks Global are expanding their partnership with a new joint business venture called Authentic Luxury Group (ALG). The new joint venture will leverage the combined capabilities of Authentic's licensing expertise and Saks Global's e-commerce and retail presence to further expand Authentic’s portfolio of luxury brands. … [Read more...] about Authentic Brands Group and Saks Global Announce Joint Luxury Venture
Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
By Allison Watkinson TLL Reporter Formula 1 and Mattel have launched a global multi-year partnership for fan activations and licensed Hot Wheels products inspired by the Formula 1 racing brand. “Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit," said Mattel EVP, Roberto Stanichi. "It will bring two … [Read more...] about Hot Wheels and Formula 1 Speed into Multi-Year Licensing Partnership
Who’s News: Sesame Workshop Promotes Hallie Ruvin and Aaron Bisman
By Allison Watkinson TLL Reporter Sesame Workshop has promoted Hallie Ruvin to SVP of communications & public affairs and named Aaron Bisman as the new SVP of Marketing. In her new position at Sesame Workshop, Hallie Ruvin will be responsible for managing the organization's global communications initiatives. This includes providing leadership and oversight for Sesame … [Read more...] about Who’s News: Sesame Workshop Promotes Hallie Ruvin and Aaron Bisman
Esselle Partners with RHS for Flowery Home Furnishings
By Allison Watkinson TLL Reporter The Royal Horticultural Society has signed Esselle Retail as a home décor licensee for a selection of products featuring art from the RHS Lindley Collections. The first products in the RHS x Esselle range to hit retail is a line of 24 digitally-printed wallpapers with designs sourced from the RHS Lindley Collections' botanical art archive. … [Read more...] about Esselle Partners with RHS for Flowery Home Furnishings
All The Global Brands Taking Part in Macy’s Thanksgiving Parade
By Gary Symons TLL Editor in Chief The annual Macy's parade is as much a part of an American Thanksgiving as turkey, stuffing and cranberry sauce. This year the parade is getting new floats, balloons, and brands taking part in this beloved tradition, including the appearance of the character Goku from the anime franchise Dragon Ball. “We’re thrilled to celebrate the … [Read more...] about All The Global Brands Taking Part in Macy’s Thanksgiving Parade