By Gary Symons TLL Editor in Chief Holy trademark battle, Batman! Marvel and DC have lost their exclusive right to the term 'super hero'. At least, for now. The stunning development came about when a U.S. Trademark Office tribunal canceled a set of 'Super Hero' trademarks that were jointly owned by comic giants Marvel and DC. The move came at the request of a … [Read more...] about US Trademark Office Cancels Marvel and DC’s ‘Super Hero’ Marks
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Charles & Keith x BLVCK Paris Collection ‘Reimagines Reality’
By Gary Symons TLL Editor in Chief Singaporean fashion house Charles & Keith has announced an "unprecedented collaboration with BLVCK Paris, intended to "reimagine reality." Building on the over-arching concept of reimagined realities, the brands have engaged with generative AI to introduce a series of specially created AI-generated assets. "These digital creations … [Read more...] about Charles & Keith x BLVCK Paris Collection ‘Reimagines Reality’
Fred Rogers Expands Theme Park Deal With Palace Entertainment
By Allison Watkinson TLL Reporter Fred Rogers Productions is getting into the theme park business in a big way, expanding its agreement with partner Palace Entertainment. Fred Rogers, named for the popular star who created the PBS hit Mr. Rogers' Neighborhood, has signed a multi-year licensing deal for six Palace Entertainment theme parks across the United States. This new … [Read more...] about Fred Rogers Expands Theme Park Deal With Palace Entertainment
Sanctuary Expanding Denim Collection in Collab With Li & Fung
By Gary Symons TLL Editor in Chief The fashion brand Sanctuary Clothing is expanding its denim collection, thanks to a deal with supply chain giant Li & Fung. Li & Fung Ltd. is among the world's largest manufacturers and supply chain solutions companies, serving primarily consumer brands and retailers. The Hong Kong-based company announced this week a licensing … [Read more...] about Sanctuary Expanding Denim Collection in Collab With Li & Fung
RHS Partners with Somerset Toiletry for Luxury Bath Products
By Allison Watkinson TLL Reporter The RHS has signed a licensing partnership with The Somerset Toiletry Company for a bath and body collection inspired by botanical art. Established in 1999, The Somerset Toiletry Company focuses on designing, manufacturing and marketing a wide range of luxury body care and fragrance products. The Somerset Toiletry Company follows ethical and … [Read more...] about RHS Partners with Somerset Toiletry for Luxury Bath Products
It’s Wall-to-Wall Scooby-Doo During ‘Scoobtober’
TLL Staff The spooky season is here, and Warner Bros. Discovery is pulling out all the stops for a Scooby-Doo promotion with new programming and licensed products. The month-long celebration is dedicated to Scooby-Doo and the Mystery Inc. Gang, and will also mark the 25th anniversary of the film Scooby Doo and the Witch's Ghost, and the characters the Hex … [Read more...] about It’s Wall-to-Wall Scooby-Doo During ‘Scoobtober’
A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration
By Allison Watkinson TLL Reporter The A.1. sauce brand has launched a licensing collaboration with Epicurean Butter for the production of a new dairy product called A.1. Steakhouse Butter. Founded in 2004 by Chef John Hubschman and his wife Janey Hubschaman, Epicurean Butter is a family-owned business that utilizes John’s 20 years of experience as an executive chef to develop … [Read more...] about A.1. and Epicurean Butter Launch Buttery Steakhouse Flavor Collaboration
Hasbro and Winning Moves Unveil New Product Lines For Fall at BLE
By Gary Symons TLL Editor in Chief Hasbro and classic game designer Winning Moves announced at BLE this week their lineup of new products coming out this fall. The licensing partners made the announcement at the Brand Licensing Europe expo, unveiling RISK: Stranger Things edition; the MONOPOLY: Sonic the Hedgehog Edition; and MONOPOLY: Hello Kitty. The classic … [Read more...] about Hasbro and Winning Moves Unveil New Product Lines For Fall at BLE
Gamefam and Spin Master Bring Hatchimals ‘Hatch Day’ Event to Roblox
By Allison Watkinson TLL Reporter Gamefam and Spin Master have launched a licensed Hatchimals brand activation within the Twilight Daycare Roblox experience. The licensed in-game experience kicked off on September 14 within Gamefam’s Twilight Daycare social role-playing game with a giant Hatchimals egg appearing in the daycare. The Hatchimals egg features a timer that … [Read more...] about Gamefam and Spin Master Bring Hatchimals ‘Hatch Day’ Event to Roblox
Electronic Arts Using Team Data to Upgrade EA Sports FC 25
By Gary Symons TLL Editor in Chief Video game giant Electronic Arts is taking full advantage of its sports licensing agreements to bring new features to its signature game EA Sports FC 25. The new edition of the game includes several dramatic improvements to the football (or soccer, if you prefer) video game. One of them, called FC IQ, is literally an overhaul of the game's … [Read more...] about Electronic Arts Using Team Data to Upgrade EA Sports FC 25