By Gary Symons TLL Editor in Chief As the editor of The Licensing Letter, you can imagine I get my share of spam. But no one has 'spammed' me like Cynthia Modders, the owner, founder and self-described ‘Super Fly’ at Firefly Brand Management. A few days after I mentioned in conversation that our family has a tradition of making weird recipes from Hormel’s canned … [Read more...] about Firefly: The Agency That Puts the Pop! in Pop Culture
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Asembl Brings Together Sweet Collab Between Baileys and Cadbury Old Gold
By Allison Watkinson TLL Reporter Asembl has secured a licensing partnership between Diageo and Mondelēz International for a new Baileys-flavored Cadbury Old Gold chocolate block for the Australian market. Part of the Merchantwise Group, Asembl is a research-driven brand extension agency that specializes in design, lifestyle and fast-moving consumer goods. Working … [Read more...] about Asembl Brings Together Sweet Collab Between Baileys and Cadbury Old Gold
Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
By Allison Watkinson TLL Reporter Mattel has signed a licensing partnership with Heinz for a limited-edition condiment called Heinz Classic Barbiecue Sauce. Heinz has been teasing its fans on social media about whether the Barbiecue condiment should be made a reality and after huge public demand, Mattel and Heinz decided to launch a real-world version of the branded … [Read more...] about Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
Licensing International Announces 2024 Excellence Awards Finalists
By Allison Watkinson TLL Reporter Licensing International has officially announced its list of finalists for the 2024 Excellence Awards to recognize achievements and innovation in the global brand licensing industry. This year’s edition of the Excellence Awards features 197 finalists across 32 categories relating to the international licensing … [Read more...] about Licensing International Announces 2024 Excellence Awards Finalists
Team GB and The Point.1888 Sign New Licensees for Olympic Games
By Allison Watkinson TLL Reporter The Point.1888 has secured several new licensees for Team GB's consumer products program ahead of the Paris 2024 Olympic Games. Team GB is the national Olympic team of Great Britain and Northern Ireland, and the main athletic branch of the privately-funded British Olympic Association (BOA). Supported by The Point.1888 agency, Team GB’s … [Read more...] about Team GB and The Point.1888 Sign New Licensees for Olympic Games
Revere Ware Bringing Its Classic American Cookware to China
TLL Staff The venerable cookwear brand Revere Ware is bringing its line of durable cooking products to the Chinese market. Brand owner Full Sail IP Partners says the expansion is being achieved through a licensing deal with Revere (Shanghai) Enterprise Development Ltd. "Our alliance with Revere (Shanghai) Enterprise Development Limited is more than a business venture," … [Read more...] about Revere Ware Bringing Its Classic American Cookware to China
Peppa Pig Covers Katy Perry Hit Song ‘Roar’
By Gary Symons TLL Editor in Chief Toy and play giant Hasbro has just released a new cover of Katy Perry's monster hit "Roar" by the Queen of Preschool herself, Peppa Pig. In return, Katy Perry has released a cover of Peppa Pig's big hit, "Oink." (Okay, we just made that up, but wouldn't that be great?) Peppa Pig's music video and the song track are now available to … [Read more...] about Peppa Pig Covers Katy Perry Hit Song ‘Roar’
Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo
TLL Staff As if Las Vegas isn't sunny enough, the endless summer brand Panama Jack just announced its plans to cruise the halls at Licensing Expo. Panama Jack launched as a producer of high end sun tan product, literally starting in 1974 by selling tanning oil to lifeguards from a 1963 surf van! Now celebrating 50 years of sun-soaked memories, Panama Jack says it's … [Read more...] about Panama Jack Celebrates 50 Years of Summer Spirit at Licensing Expo
Download Latest Edition of TLL Licensing Agency Guide … For Free!
By TLL Staff The second edition of the 2024 TLL Licensing Agency Guide is now available for free download at THIS LINK! The guide includes information on the world's top 20 licensing agencies, ranked by sales of licensed revenue, but also includes listings and contact numbers for qualified licensing agencies of all sizes, from around the world, and working in a variety of … [Read more...] about Download Latest Edition of TLL Licensing Agency Guide … For Free!
Wargaming Donating Funds to Support USS Wisconsin Museum
By Gary Symons TLL Editor in Chief Game developer Wargaming is adding the historic battleship USS Wisconsin to World of Warships, and donating proceeds to a naval museum. The USS Wisconsin is an Iowa-class battleship built for the US Navy in the 1940s, and became one of the most storied warships in history, having fought through three separate wars. World of Warships is now … [Read more...] about Wargaming Donating Funds to Support USS Wisconsin Museum