Black + Decker and Walmart Lose Appeal in Class Action Lawsuit Main Takeaways: Black + Decker and Walmart are successfully sued for selling a coffeemaker that was branded by Black + Decker, but manufactured by… . . . read more
Book Licensing: New Snacks For a Very Hungry Caterpillar
September 29, 2022
By Gary Symons TLL Editor in Chief Ella’s Kitchen in the UK just landed its first ever licensing deal, and it’s a doozy. With the help of agency Rocket Licensing, Ella’s Kitchen Brands will create… . . . read more
Universal Launches New Retail Brand UNIVRS
September 28, 2022
The New Retail Destination with Limited-Edition, Character-Inspired Merchandise Now Open at Universal CityWalk Hollywood Universal Products & Experiences has unveiled UNIVRS, a new retail experience for fans at Universal Studios Hollywood. The initiative was announced… . . . read more
Fine Boots Put Buffalo Trace Distillery in Fine Spirits
September 23, 2022
By Allison Watkinson TLL Reporter Brandgenuity has brokered an agreement between Wolverine and Buffalo Trace to launch a special-edition boot for the online retailer Huckberry. Brandgenuity is an independent licensing agency that extends brands into… . . . read more
Update: Trademark Filings Reveal Kanye West’s Licensing Strategy
September 19, 2022
By Gary Symons TLL Editor in Chief New trademark filings by Kanye West may help reveal the music star’s long-term goals, particularly after he terminated his licensing relationship with Gap Inc. According to a report… . . . read more
Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets
September 6, 2022
By Allison Watkinson TLL Reporter Asembl has teamed up with Diageo’s Bundaberg Rum and ToolPRO on an exclusive, co-branded tool cabinet for Supercheap Auto. Asembl is a strategic and research driven brand extension agency with… . . . read more
Walmart Releases Top Toy List for Xmas 2022
August 30, 2022
By Gary Symons TLL Editor in Chief Walmart has given wannabe licensees a cheat sheet for Christmas, listing its choice for the top 55 toys for 2022. Walmart’s 2022 Top Toy List is released every year… . . . read more
Macy’s Expands Store-In-Store Partnership With Toys ‘R’ Us
August 29, 2022
By Gary Symons TLL Editor in Chief Retail giant Macy’s says it will expand its partnership with Toys ‘R’ Us to include all of the 500+ stores in the United States. The company previously announced the… . . . read more
Crunchyroll Acquires North America’s Largest Anime Retailer
August 8, 2022
The anime streamer Crunchyroll has completed a strategic acquisition of Right Stuf, considered the largest retailer of anime products in North America. The Sony-owned streaming service announced on Aug. 4 that it had purchased Right… . . . read more
Character Licensing: Pokemon Getting a Poetic Apparel Collection
July 19, 2022
By Allison Watkinson TLL Reporter The specialist apparel licensee, Poetic Brands, has partnered with ASOS to design and manufacture a Pokemon-themed apparel collection. The collection features t-shirts, dresses, hoodies, knitwear, shorts, a denim jacket, denim… . . . read more