By Gary Symons TLL Editor in Chief This month in The Licensing Letter newsletter we’re covering what may be the biggest story in licensing over the past decade and for the decade to come: the… . . . read more
Collaborations Licensing New Agent For World’s Best Apron Maker
June 11, 2021
Collaborations Licensing has announced this week a new partnership with Hedley & Bennett, arguably the best and most innovative apron brand in the world. While many people think an apron is an apron is an… . . . read more
Lola’s and Ghost Kitchen Bringing Venezuelan Foods to U.S.
June 1, 2021
A popular purveyor of Venezuelan delicacies is bringing that country’s tasty treats to America through a licensing partnership with Ghost Kitchen Brands, a company offering what it calls “virtual food courts” inside Walmart stores and… . . . read more
Aardman Announces Hilarious New License Deals
May 28, 2021
The hilarious Animation studio Aardman has announced several new licensing deals for two of its most famous brands, Wallace & Gromit, and the spinoff Shaun the Sheep. The Wallace & Gromit series of short stop-action… . . . read more
Ariella Maizner Puts The Young In Young Fashion For Walmart
May 19, 2021
By Gary Symons TLL Editor in Chief By any measure, designer Ariella Maizner has had a remarkable career, and now, her teen clothing line THEME is being picked up by retail giant Walmart this spring…. . . . read more
Who’s News: Parmar Promoted To MD Of Toymaster
May 11, 2021
Toymaster, the UK’s national association of toy stores, has promoted Yogi Parmar to the role of Managing Director. Parmar has worked with Toymaster for several years, and recently has served along with Colin Farrow as… . . . read more
Eddie Bauer Being Acquired By Authentic Brands
May 10, 2021
Retail and consumer products giant Authentic Brands and its partially owned subsidiary SPARC Group have reached an agreement to buy the outdoor clothing chain Eddie Bauer in a deal expected to close June 1. Deal… . . . read more
What Consumers Will be Looking for in a Post-COVID World
April 27, 2021
By Alicia Rosa Brand Central Insights Consumers are starting to see the light at the end of the COVID-19 tunnel. This new vaccinated world will be a testing ground to see if the pandemic-driven trends… . . . read more
Vir The Robot Boy Is Now Teaching Kids
March 31, 2021
New Partnership Between Wow Kidz and Twinkl to Create Educational Materials Schools have taken a real hit over the past year due to COVID-19, but Vir the Robot Boy is flying in to the… . . . read more
Fanatics Partners With NFL and Amazon In Major Strategic Shift
March 31, 2021
By Gary Symons TLL Editor in Chief Amazon is the dominant force in the Western world when it comes to ecommerce, with the one exception of pro-sports branded sports gear and memorabilia, and that’s because… . . . read more