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What Consumers Will be Looking for in a Post-COVID World

By Alicia Rosa Brand Central Insights Consumers are starting to see the light at the end of the COVID-19 tunnel. This new vaccinated world will be a testing ground to see if the pandemic-driven trends and habits will stay. At Brand Central Insights we’ve been able to look at the trends from the last year at a bird’s-eye view to see what’s going to stick around for the long haul and what will join the graveyard of TikTok fads. As we get closer to a post-COVID world, consumers will be looking to reclaim the time spent inside and celebrate extravagantly, but won’t want to lose the conveniences, communities, or creative hobbies they discovered in quarantine. E-Commerce & DTC Online shopping and e-commerce habits will likely continue post-COVID, despite the excitement… . . . read more

Beijing Lashes Out at Western Fashion Brands

WAR OF WORDS OVER HUMAN RIGHTS SPILLS OVER INTO LICENSING, AS CHINA HITS BACK AGAINST H&M, ADIDAS, NIKE, AND MORE Stung by accusations of human rights abuses in the Xinjiang region, Beijing is lashing out at Western fashion brands that have criticized the Chinese government. Already, Chinese state TV has called for a boycott of the Swedish retailer H&M, following sanctions by Western governments on Chinese officials accused of taking part in human rights abuses against the Uyghur people of Xinjiang. Some Chinese celebrities, like singer-actors Wang Yibo and Eason Chan (pictured), have begun cutting ties with Western companies. Chan, for example, has faced a backlash from fans in China after stepping down as a celebrity ambassador for Adidas. Wang similarly stepped down as brand ambassador for Nike, saying he… . . . read more

Minecraft Gets Physical With Scavenger Hunt

The massively popular online world of Minecraft has now crossed into the real, physical world in an innovative cross-promotion with the Australian department store chain Big W. Minecraft, which allows players to build out their own virtual worlds and environments, is considered by many to be the world’s best-selling video game of all time. Now, fans in Australia are seeing the game like never before, through a Minecraft Scavenger Hunt that mixes the digital world with the physical environment of the Big W retail outlets. The BIG W exclusive in-store Minecraft Scavenger Hunt game incorporated many of Minecraft’s favourite characters and was developed with challenges for players to explore, problem-solve and use their skill to complete the hunt, bringing all the excitement of the game to life for the first… . . . read more

Twin Studies Predict Strong Recovery For Licensing and Retail

By Gary Symons TLL Editor in Chief Two key reports released over the past two weeks illustrate the devastating impact of COVID-19 on the licensing and retail industries … but they also paint an encouraging picture for the economic recovery of both sectors as vaccination programs roll out in America and around the world.  License Global released its report—COVID-19: What Happens Next—on the impact of COVID-19 on the licensing industry, with survey respondents showing the industry as a whole suffered declining revenues and layoffs. The good news, says the License Global report, “Industry professionals on average expect business to stabilize and return to broadly pre-COVID-19 levels by December 2021. Most notably, 45 percent of respondents anticipate a rise in annual revenue, while 28 percent anticipate an increase in headcount and… . . . read more

Troubled JC Penney Searching For New CEO

JCPenney has survived the ups and downs of the economy for 118 years … but whether it will survive much longer is open to question. The company now hopes new blood in the CEO suite will help JCPenney turn around a dire situation that saw the department store chain file for bankruptcy in May, after losing money for 10 straight years. CEO Jill Soltau, who took on the position just two years ago, left the company on New Year’s Eve and the company has announced it is actively searching for her replacement. The new owners of the company—Simon Property Group and Brookfield Asset Management—appointed Simons’ Chief Investment Officer Stanley Shashoua as JCPenney’s interim CEO, who will be backed by current members of the company’s C-level executive team. In a press… . . . read more

Retail Sales of Licensed Merchandise through Department Stores/Mid-tier, by Property Type, U.S. & Canada


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