By Allison Watkinson TLL Reporter New Era has partnered with the ACO to create a collection of licensed headwear inspired by 24 Hours of Le Mans. Brokered by IMG Licensing, the collaboration will bring the endurance racing aesthetic of the French motorsports brand to New Era's selection of high-performance headwear. The debut collection features a variety of New … [Read more...] about Le Mans Launches a New Era of Stylish Headwear
Auto Racing
Monster Jam Crashes Into European Market with Beanstalk Licensing
By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and … [Read more...] about Monster Jam Crashes Into European Market with Beanstalk Licensing
The Rolling Stones and Aston Martin Aramco Rock On with New Collection
By Allison Watkinson TLL Reporter The Aston Martin Aramco Formula One team has partnered with the Rolling Stones rock band for an exclusive collection of co-branded merchandise. The limited-edition collection includes hoodies, t-shirts and caps that sport the Rolling Stones tongue logo with Aston Martin wings. On April 24, a selection of Aston Martin Aramco fans won the … [Read more...] about The Rolling Stones and Aston Martin Aramco Rock On with New Collection
Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
Axil Develops Monster Jam Hearing Protection
By Allison Watkinson TLL Reporter Feld Entertainment has signed a multi-year licensing deal with AXIL Brands for Monster Jam-inspired hearing protection products. Under the terms of the agreement, AXIL will maunfacture and sell licensed Monster Jam earbuds, hearing devices, earmuffs and ear plugs through a network of distribution channels across the US. Designed for … [Read more...] about Axil Develops Monster Jam Hearing Protection
New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
By Gary Symons TLL Editor in Chief Mattel, Inc. will unveil new additions to its Hot Wheels Formula 1 collection at the upcoming Nuremberg International Toy Fair. The new line is being issued following the success Mattel and Formula 1 enjoyed with the first collection in 2024, and includes a range of collectible cars and race track sets, offering fans an opportunity … [Read more...] about New Hot Wheels Formula 1 Collection Crosses the Finish Line at Nuremberg
Poetic Brands Announces Le Mans x Steve McQueen Apparel
By Allison Watkinson TLL Reporter Poetic Brands has signed an agreement with the ACO to develop licensed apparel for the organization's Le Mans x Steve McQueen collaboration. Per the terms of the licensing agreement, Poetic Brands will design, manufacture and distribute a wide range of clothing inspired by film star Steve McQueen and the Le Mans racing brand. “For … [Read more...] about Poetic Brands Announces Le Mans x Steve McQueen Apparel
Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
TLL Staff Zenni Optical, the world’s leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports. As the Official Eyewear Partner of Monster Jam, Zenni aims to bring affordable and stylish eyewear to fans of the action-packed motorsport, which hosts over 350 live events annually. Monster Jam is renowned … [Read more...] about Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
MotoGP Authentics to Raise Funds for Valencia Flood Victims
By Gary Symons TLL Editor in Chief MotoGP Authentics will auction off 30 limited edition, signed helmets from the Superbike legend Carlos Checa, raising funds for Valencia flood relief. The auction is a collaboration between the two-time Grand Prix champion and MotoGP Authentics, which is operated by Memento Exclusives under license from Dorna Sports. Checa and MotoGP … [Read more...] about MotoGP Authentics to Raise Funds for Valencia Flood Victims
Memento Sells Out Collectibles for Moto3 Champion David Alonso
By Gary Symons TLL Editor in Chief Memento Exclusives just released a collectibles collection in tribute to the new Moto3 world champion David Alonso. The collection was released under MotoGP Authentics, which is run by Memento under license from Dorna Sports, and immediately sold out almost all of the items, which included signed race boots and leathers that Alonso wore in … [Read more...] about Memento Sells Out Collectibles for Moto3 Champion David Alonso