By Allison Watkinson TLL Reporter Angel Reese and McDonald's have signed a partnership for a licensed meal collaboration inspired by the WNBA star. Beginning on February 10, participating McDonald's restaurants throughout the US will offer a limited-edition meal called the Angel Reese Special. The Angel Reese Special offers a saucy twist on McDonald's quarter pounder … [Read more...] about Angel Reese and McDonald’s Launch Sporty Quarter-Pounder Partnership
NBA
Nike Signs Historic 12-Year Partnership Extension with NBA, WNBA
By Allison Watkinson TLL Reporter Nike has signed a multi-year extension to its global outfitting, merchandising, marketing and content agreement with the NBA and the WNBA. The renewal of the official licensing agreement follows eight years of service since the outfitting, merchandising, marketing and content partnership first began in 2015. Under the terms of the … [Read more...] about Nike Signs Historic 12-Year Partnership Extension with NBA, WNBA
Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service
By Gary Symons TLL Editor in Chief Disney, Warner Bros. and Fox are changing the game in a big way, with plans to launch a combined sports streaming service. Similar to the Hulu service that was jointly owned, this new and yet-to-be-named service would be a joint venture combining the sports divisions of all three partners. For Disney, the deal would see its … [Read more...] about Disney, Fox and Warner Plan Launch of Combined Sports Streaming Service
LeBron James Joins Fanatics in Reported $5 Million Trading Card Deal
By Gary Symons TLL Editor in Chief Basketball superstar LeBron James has signed an exclusive deal to join Fanatics Collectibles, the company's trading card division. Terms of the deal were not publicly disclosed, but collectibles insiders say the deal could be worth roughly $5 million a year for James. The deal sees James stepping away from long-time trading card … [Read more...] about LeBron James Joins Fanatics in Reported $5 Million Trading Card Deal
NBA Teams Up With My Hero Academia for Apparel Line
By Gary Symons TLL Editor in Chief The National Basketball Association is putting out a new apparel collection with My Hero Academia, produced by HYPERFLY. My Hero Academia is a Japanese anime series based on a manga series by Kohei Horikoshi. It is set in a world where about 80 percent of the population has a superpowered Quirk. Heroes protect people and society from … [Read more...] about NBA Teams Up With My Hero Academia for Apparel Line
The Brand Liaison Secures Custom NBA Jersey Collab For The 50th Anniversary of Hip Hop
By Allison WatkinsonTLL ReporterMitchell & Ness and Legends Recordings are releasing an exclusive NBA jersey collection designed by Tats Cru for the 50th Anniversary of Hip Hop.The partnership for the jersey collection was secured by Legends Recordings exclusive licensing agent for the 50th Anniversary of Hip Hop merchandising program, The Brand Liaison. The custom NBA … [Read more...] about The Brand Liaison Secures Custom NBA Jersey Collab For The 50th Anniversary of Hip Hop
Five Trends That Will Shape the Future of Sports Licensing
By Gary Symons TLL Editor in Chief With the Sports Licensing and Tailgate Show coming up, we’ve turned our attention to the ways the sector is changing in the face of pandemic pressure and technological change. Professional sports licensing, after all, took a savage beating during the pandemic in terms of revenue, but TLL believes the industry also used that time to … [Read more...] about Five Trends That Will Shape the Future of Sports Licensing
Sports Licensing in Bullish Mood For Upcoming Tailgate Show
By Gary Symons TLL Editor in Chief If you had any doubts that the sports industry is back, you just had to see what happened in the hours after Lionel Messi kicked in the winning goal for Argentina in the World Cup. Literally millions of fans packed the streets and plazas of Buenos Aires and other Argentinian cities, and licensed Messi jerseys sold out world wide within … [Read more...] about Sports Licensing in Bullish Mood For Upcoming Tailgate Show