By Allison WatkinsonTLL ReporterElectronic Arts has signed a licensing partnership with Formula One Racer Max Verstappen for its video game label EA Sports.EA Sports is a division of the interactive entertainment company Electronic Arts. The EA Sports brand label specializes in developing and publishing video games that simulate popular sport leagues such as FIFA, UFC, NFL, F1, … [Read more...] about Formula One Champ Races Into Licensing With EA Sports
Sports
King Features Scores With PUCK HCKY Popeye Apparel Partnership
By Allison Watkinson TLL Reporter King Features Syndicate and PUCK HCKY have entered a licensing partnership for a collection of hockey-themed Popeye apparel. The Popeye entertainment franchise is owned by the international production and distribution company, King Features. A division of Hearst Newspapers, King Features Syndicate specializes in content syndication, … [Read more...] about King Features Scores With PUCK HCKY Popeye Apparel Partnership
Popeye Golf USA Tees Up New Products at the 2023 PGA Show
By Allison Watkinson TLL Reporter Popeye Golf USA is debuting a range of new licensed products this month at the 2023 PGA Show in Orlando, Fla. The PGA Show is an annual trade show organized by Reed Exhibitions and the Professional Golfer's Association of America. This year's PGA Show runs from Jan. 24 to Jan. 27. The new licensed products from Popeye Golf USA include … [Read more...] about Popeye Golf USA Tees Up New Products at the 2023 PGA Show
Sports Licensing: The Point.1888 Rejoins British Olympic Team
By Allison Watkinson TLL Reporter Team GB and The Point.1888 have renewed their licensing and retail partnership for the upcoming Paris 2024 Olympic Games. The Point.1888 is a retail-focused brand extension agency that specializes in matching brands with retailers and manufacturers to create licensed product collections. “We are incredibly proud of the resilience and … [Read more...] about Sports Licensing: The Point.1888 Rejoins British Olympic Team
Five Trends That Will Shape the Future of Sports Licensing
By Gary Symons TLL Editor in Chief With the Sports Licensing and Tailgate Show coming up, we’ve turned our attention to the ways the sector is changing in the face of pandemic pressure and technological change. Professional sports licensing, after all, took a savage beating during the pandemic in terms of revenue, but TLL believes the industry also used that time to … [Read more...] about Five Trends That Will Shape the Future of Sports Licensing
Sports Licensing in Bullish Mood For Upcoming Tailgate Show
By Gary Symons TLL Editor in Chief If you had any doubts that the sports industry is back, you just had to see what happened in the hours after Lionel Messi kicked in the winning goal for Argentina in the World Cup. Literally millions of fans packed the streets and plazas of Buenos Aires and other Argentinian cities, and licensed Messi jerseys sold out world wide within … [Read more...] about Sports Licensing in Bullish Mood For Upcoming Tailgate Show
Merchantwise to Manage Licensing for Australian Olympic Committee
By Gary Symons TLL Editor in Chief Let the games begin! In the leadup to the 2024 Olympic Games, Merchantwise has already won the equivalent of a licensing gold medal. Merchantwise announced it has been selected by the Australian Olympic Committee as master licensee to drive its licensing and merchandising program. The leading Australian licensing agency will run the AOC's … [Read more...] about Merchantwise to Manage Licensing for Australian Olympic Committee
Apparel Brand Macron To Release Apparel Line for World Rugby
By Allison Watkinson TLL Reporter In a partnership facilitated by IMG, the apparel brand Macron is releasing the World Rugby 2023 tournament’s officially licensed merchandise line. IMG represented World Rugby as its Global Master Licensee for the deal with the Macron sportswear brand. IMG is a subsidiary of Endeavor that specializes in sports, licensing, fashion, events … [Read more...] about Apparel Brand Macron To Release Apparel Line for World Rugby
Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation
By Allison Watkinson TLL Reporter Elton John and Bravado have announced an LA-based experiential licensing takeover headlined with a pop-up installation at the multi-brand retailer, The Webster. The licensing experience was managed on behalf of Elton John by Bravado, Universal Music Group's merchandise and brand management company. The installation details at the … [Read more...] about Music Licensing: The Webster To Host Licensed Elton John Pop-Up Installation
Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok
By Gary Symons TLL Editor in Chief Savvy college athletes are generating huge returns from social media, now that the NCAA allows them to earn money from Name, Image and Likeness (NIL) deals. The social video company Curastory has unearthed data that shows college athletes are earning as much as $80,000 for a single social media posts. As well, the top earning … [Read more...] about Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok