By Allison Watkinson TLL Reporter Collegiate Sports Management Group (CSMG) and The BrandR Group (TBG) have announced a multi-year brand partnership in the NIL and group licensing spaces. The agreement will focus on combining personnel resources and university network connections for mutual benefit. Collectively, CSMG and TBG represent more than 250 athletic conferences, … [Read more...] about Collegiate Sports Management Inks Sports Licensing Deal With BrandR
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Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club
By Allison Watkinson TLL Reporter Playtech has announced a new five-year licensing partnership with British horse racing brand The Jockey Club. The new agreement will see Playtech develop a range of cross-product content based on the races and racecourses operated by The Jockey Club. The deal was brokered by Creation i-Gaming and Metrostar. Under the agreement, Playtech will … [Read more...] about Sports Licensing: Playtech Announces Licensing Partnership with The Jockey Club
Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show
Electronic Arts and National Football League Join Forces on Largest Esports Event in Madden NFL Franchise History It's a testament to the growth of esports that the NFL joined forces with EA Games to launch a half-time show for the Madden Bowl Final. Electronic Arts Inc. and the NFL showcased the entertainment power of esports with the EA SPORTS Ultimate Madden Bowl Final this … [Read more...] about Video Game Licensing: EA Games and NFL Stage Digital Half-Time Show
Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports
WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will include Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN. It also includes Sauber Technologies and Sauber Esports. The initial … [Read more...] about Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports
Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced under license from FIFA, and is among the world's most popular mobile sports games. The latest major update to FIFA Mobile provides an extensive overhaul and enhancements … [Read more...] about Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game
Sports Licensing: UFC and TMG Launch New E-Commerce Website
In partnership with UFC, The Momento Group has launched a licensed e-commerce memorabilia website called UFC Collectibles. TMG is a global sports licensing, retail and memorabilia business that maximises revenue for rights owners, sponsors, and athletes across multi-channel solutions. Through its position and partnerships, TMG designs, develops and delivers authentic products … [Read more...] about Sports Licensing: UFC and TMG Launch New E-Commerce Website
Who’s News: Fanatics Names Primack SVP of International Biz Dev
By Gary Symons TLL Editor in Chief Fanatics has recruited ex-IMG executive Matthew Primack as its new Senior Vice President of International Business Development. Primack is now responsible for building on Fanatics’ strong international growth through the acquisition of new rights and commercial routes to market. “This is an incredibly exciting time to be joining Fanatics and … [Read more...] about Who’s News: Fanatics Names Primack SVP of International Biz Dev
Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
CBS Sports and Nickelodeon are partnering on a slime-filled football broadcast for kids during the NFL’s upcoming Super Wild Card Weekend. For the second year running, the NFL and Nickelodeon are partnering on a football broadcast designed to be more kid friendly, and to attract more younger viewers for the league. The game will feature the San Francisco 49ers taking on the … [Read more...] about Sports Licensing: NFL Gets Slimy With Nickelodeon Collaboration
Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
By Gary Symons TLL Editor in Chief If you can't beat 'em, join 'em. The venerable Topps trading card business has agreed to an acquisition offer from Fanatics ... the same company that yanked its license with Major League Baseball in August last year. It's a move that The Licensing Letter predicted at the time, as well as the very real possibility that Fanatics will also make a … [Read more...] about Collectibles: The Story Behind Fanatics Acquisition of Topps Trading Cards
Sports Licensing: UFC Partners With Timex For Tough Timepieces
Timex has become the Official Timekeeper of UFC, in a deal that will see the release of exclusive, UFC-branded watches. The deal between Timex and UFC includes a number of components, as the watchmaker will be both a sponsor and a licensing partner. "We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and … [Read more...] about Sports Licensing: UFC Partners With Timex For Tough Timepieces