Renowned rugby squad the British & Irish Lions have reached a licensing agreement with golf industry giant Titleist, in advance of their upcoming 2021 matchup against the world champion Springboks from South Africa. World-renowned as a performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and … [Read more...] about British & Irish Lions Partner with Titleist
Sports
Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation
Toy and kids branding giant Hasbro has formed a multi-territory agreement that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will feature 12 World Taekwondo top athletes. The campaign … [Read more...] about Hasbro Gets a Kick Out of Partnership With World Taekwondo Federation
BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour
BSN Sports this week announced a new partnership with The Scout Hub in conjunction with its long-standing brand partner Under Armour. Through this partnership, baseball and softball organizations utilizing The Scout Hub will benefit from team apparel and equipment discounts, as well as dedicated product selection serviced by BSN SPORTS. The Scout Hub provides … [Read more...] about BSN Sports Expands Baseball, Softball Offerings With Scout Hub, Under Armour
Fishing Brand Lew’s To Adopt New Branding as Rather Outdoors in 2021
If you’ve ever netted a big fish, you probably know the Lew’s Holdings family of brands around fishing and outdoor equipment. Now the American gear company is making a major move to change its branding. Lew’s Holdings Corp. said that in an effort to present a globally united front for the family of brands, it plans to transition from Lew’s Holdings Corporation to Rather … [Read more...] about Fishing Brand Lew’s To Adopt New Branding as Rather Outdoors in 2021
Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada were up 3.2% in 2019, with ecommerce sales outpacing the industry average at 3.5% growth and sales through brick and mortar channels up 3.0% per TLL’s Annual Licensing Business Survey. Of the total $114.0 billion in licensed retail sales estimated in the territory, sales … [Read more...] about Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019