By Allison Watkinson TLL Reporter Automobile Club de l'Ouest has renewed its licensing representation partnership with IMG for the 24 Hours of Le Mans endurance racing competition. Running through 2029, the renewed multi-year agreement continues IMG's role as the exclusive global licensing representative for the Le Mans motorsports racing brand. Since the agency first took on … [Read more...] about IMG and Le Mans Extend Global Licensing Agreement
Sports
Panini and Brandr Partner on Collegiate NIL Licensing
By Gary Symons TLL Editor in Chief Panini America has signed a multi-year partnership with the leading 'NIL' licensing agency The Brandr Group. The move comes as Panini works to strengthen and expand its presence and its product offerings in the Name, Image and Likeness sector. That sector got a major boost in July, 2021, when the NCAA changed its rules to allow … [Read more...] about Panini and Brandr Partner on Collegiate NIL Licensing
Panini Aims to Give All College Athletes Their Own Trading Card
By Gary Symons TLL Editor in Chief Panini America has the ambitious goal of creating a trading card for every college athlete who wants one. Panini is a top player in the sports and entertainment collectibles category, but even for them this is a tall order. The idea is to create a new platform to engage and benefit NCAA athletes with a dedicated platform for Name … [Read more...] about Panini Aims to Give All College Athletes Their Own Trading Card
Reese’s and Basketball All-Star Angel Reese Team Up for Slam Dunk Merch Collection
By Allison Watkinson TLL Reporter Reese's has partnered with professional basketball player Angel Reese for a collaborative merchandise collection. Designed in collaboration with the IP and commerce platform Athlete Studio, the licensed merchandise includes three exclusive product drops inspired by Angel Reese, Reese's Pieces and Reese's peanut butter cups. The licensing … [Read more...] about Reese’s and Basketball All-Star Angel Reese Team Up for Slam Dunk Merch Collection
Hidden Pigeon Company Up to Bat with New York Yankees Apparel
By Allison Watkinson TLL Reporter Hidden Pigeon Company has teamed up with New Era Cap and OT Sports for a co-branded hat and apparel collection with the New York Yankees. New Era Cap has created an adjustable baseball cap that combines the Yankees’ NY logo with images of Mo Willems’ The Pigeon and Elephant & Piggie characters dressed in the Yankees signature pinstripes.The … [Read more...] about Hidden Pigeon Company Up to Bat with New York Yankees Apparel
WNBA Scores Two Licensing Deals With Bumble and New Balance
By Gary Symons TLL Editor in Chief The WNBA's soaring popularity with viewers has enabled the league to sign two new all-star deals, with New Balance and the dating app Bumble. The New Balance partnership launched just before the AT&T WNBA All-Star event in Phoenix, AZ from July 18–July 20, while the Bumble partnership was officially launched during the … [Read more...] about WNBA Scores Two Licensing Deals With Bumble and New Balance
Glossier Named Official Partner for USA Women’s National Basketball Team
By Allison Watkinson TLL Reporter USA Basketball has announced a licensing partnership with Glossier to become an official beauty sponsorship partner for the USA Women's National Team. As part of the partnership, Glossier will gift the players from the 2024 USA Basketball Women's National Team with packages of skincare, makeup and beauty products that will coincide with the … [Read more...] about Glossier Named Official Partner for USA Women’s National Basketball Team
Topps Signs Trading Card Deal With Negro League Star Josh Gibson
By Gary Symons TLL Editor in Chief Just weeks after the MLB officially accepted Negro League stats, Topps and Fanatic Collectibles have signed a multi-year deal with the estate of star player Josh Gibson. As well, Topps will include Gibson in the Topps MLB at Rickwood Field series this month, ensuring the legacy of Josh Gibson will continue to be told in the form of … [Read more...] about Topps Signs Trading Card Deal With Negro League Star Josh Gibson
Lexus Goes to Bat for Cognizant Major League Cricket League
By Allison Watkinson TLL Reporter Cognizant Major League Cricket (MLC) has secured a licensing sponsorship partnership with the Lexus automotive brand for the league's upcoming second season. MLC is the first professional Twenty20 cricket championship to operate in the US. Exclusively sanctioned by USA Cricket, MLC showcases players from around the globe. MLC's first … [Read more...] about Lexus Goes to Bat for Cognizant Major League Cricket League
Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’
By Gary Symons TLL Editor in Chief The designer art toy company Stancé has signed a global partnership with the mixed martial arts organization UFC, creating limited edition designer toys. Stancé's first release will be a limited-edition collectible featuring The Notorious Conor McGregor. In a collaboration brokered by UFC's licensing agency, IMG, Stancé is working … [Read more...] about Notorious Conor McGregor Featured in Launch of Stancé x UFC ‘Art Toys’