By Allison Watkinson TLL Reporter The Point.1888 has secured several new licensees for Team GB's consumer products program ahead of the Paris 2024 Olympic Games. Team GB is the national Olympic team of Great Britain and Northern Ireland, and the main athletic branch of the privately-funded British Olympic Association (BOA). Supported by The Point.1888 agency, Team GB’s … [Read more...] about Team GB and The Point.1888 Sign New Licensees for Olympic Games
Sports
Panini Signs Partnership With Women’s B’Ball Star Angel Reese
By Gary Symons TLL Editor in Chief Panini America continues to make sports history, signing an exclusive partnership with women’s basketball star and WNBA prospect Angel Reese for autographed trading cards and memorabilia. The multi-year agreement will include a wide variety of products featuring Reese, who recently declared for this year’s WNBA draft. Panini launched … [Read more...] about Panini Signs Partnership With Women’s B’Ball Star Angel Reese
The New Sports Leader Everybody in Licensing Should Know
By Gary Symons TLL Editor in Chief The world of sports and sports licensing is changing, and part of that change is generational. Older fans are figuratively handing over the baton to a new generation with very different ideas of what sports they want to watch, and how they want to watch it. At the very heart of that change is a company called Overtime which has … [Read more...] about The New Sports Leader Everybody in Licensing Should Know
Special Report: The Growing Opportunity for Licensing in Women’s Sports
By Gary Symons TLL Editor in Chief Just a few short years ago, most experts in the sports industry would say with confidence that men’s sports would always be more popular than women’s sports, and that the primary audience for sports is made up of men. But since 2019 in particular, it’s the women who are putting the big points on the board for growth, in terms of overall … [Read more...] about Special Report: The Growing Opportunity for Licensing in Women’s Sports
Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign
By Gary Symons TLL Editor in Chief The world-famous Harlem Globetrotters hope to score a slam dunk in licensing, having signed IMG as its exclusive agency. The Globetrotters combine comedy and extreme athleticism in a style of play that has never been matched. The team, which will celebrate its 100th anniversary in 2026, originated a dazzling style of play that heavily … [Read more...] about Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign
Looney Tunes Characters Going For Gold at the Olympics
By Gary Symons TLL Editor in Chief The gang from Looney Tunes will be going "faster, higher, and stronger," together with the International Olympic Committee. "Through the licensing collaboration with Warner Bros. Discovery Global Consumer Products, the timeless charm of Looney Tunes characters will add to our celebration of the Olympic values: the power of sport, the power … [Read more...] about Looney Tunes Characters Going For Gold at the Olympics
Unrivaled Group Unleashing Tech Solution to Boost Women’s Sports and Business
By Allison Watkinson TLL Reporter Unrivaled Group has launched a new organization to boost Women’s Sports and Business using brand-specific, AI-powered systems to reveal the performance and perceptions of brands to help them improve. The new division is being launched through a merger with women’s-certified companies Realbusiness and Fuse Solutions. Since 2008, … [Read more...] about Unrivaled Group Unleashing Tech Solution to Boost Women’s Sports and Business
Overtime: The New Sports League Passes 100 Million Followers
By Gary Symons TLL Editor in Chief The next-gen sports brand Overtime has just blown through a major milestone, boasting 100 million followers and 3 billion monthly views. The organization, which runs pro football and basketball leagues for younger players, also presents a major opportunity for sports licensing. That's not just due to the incredibly fast growth in … [Read more...] about Overtime: The New Sports League Passes 100 Million Followers
Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
By Allison Watkinson TLL Reporter Sprouts Farmers Market is marking Women's History Month by supporting eight new Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country. Sprouts is a long-term and dedicated supporter of women's sports. To date, Sprouts has executed more than 150 female athlete deals through NIL … [Read more...] about Sprouts Farmers Market Supporting 8 NIL Deals With Female Athletes
OnChain Revs Up Multi-Year Cryptoys Partnership With Nascar
By Allison Watkinson TLL Reporter The high-tech collectibles company OnChain Studios just announced a multi-year partnership with NASCAR to create a line of playable and collectible digital toys. The innovative new collection will be sold and featured on Cryptoys, a revolutionary new digital toy company that combines toys, gaming and entertainment. "NASCAR will be the first … [Read more...] about OnChain Revs Up Multi-Year Cryptoys Partnership With Nascar