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TLL Survey

Breaking Down the Numbers Behind TLL’s 2019–2020 Annual Survey

Every year we strive to bring you the most representative figures behind the licensing business. Here are the number’s behind this year’s Survey: Breaking out the respondents by function…


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Covid-19

Licensing Execs Pessimistic About After-Effects of Covid-19; 75% Say Business Will Drop by 25%

In this year’s edition of TLL’s Annual Licensing Business Survey, we introduced new questions specifically targeting the impact of Covid-19 on respondents’ licensing business…


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Licensed Sales

A Decade in Review: Hindsight is 20/20

In terms of licensed retail sales, the story of the last decade is one of recovery from the impact of the Great Recession of 2007–2009, which directly resulted in a -11.5% decline in licensed retail sales in 2009 in the U.S. and Canada…


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Year in Review

Most-Read Articles of 2019

Based on The Licensing Letter’s website analytics, here are the top stories of 2019, based on the number of page views accumulated since the beginning of the year…


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Politics

The Politics of Licensing

The results from TLL’s first survey polling the political preferences of licensing executives and how they affect the licensing business are in!…


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Write-up

Consolidation Crushes Licensing Expo 2019

This year’s major take-away: Despite major shifts in how players are presenting on the floor, Licensing Expo Las Vegas remains the show to see and to be seen…


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POLITICS

Tariff Talk: Major Licensing Players Throw Down the Gauntlet, Others Sit Silent

Six hundred companies recently signed a letter to U.S. governemnt officials pressing the administration lay off tariffs. Among them were some major players in the licensing world…


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Editorial

Trimming the Fat With Fewer Deal (Announcement)s

We break down the numbers behind the Deal Sheet going back to 2014. Plus, a sneak peak at a new format for announcing new products available for licensing…


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Editorial

NBCU, Warner Bros. & Disney Top List of Most-Searched for Companies

We’ve broken down the stats to bring you the top 50 companies as ranked by the most searches through TLL’s Licensing Source Book Online


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Editorial

Top Ten TLL Stories of 2018

As we enter the new year, make sure that you’ve caught up with the top stories of 2018—the top entertainment/character brands, retail sales; royalty rates; special features on Amazon, Funko, and TRU; a closer look at preschool and comics trends; and more…


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