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Netflix Opening Online Store to Sell Licensed Merch From Hit Shows

Netflix is Becoming Amazon, Amazon is Becoming Netflix By Gary Symons TLL Editor in Chief Amazon has become the single greatest competitor for Netflix in terms of members, but now Netflix is getting a bit of its own back by moving into the ecommerce space, selling products to its more than 200 million paying subscribers. Netflix on Thursday launched new online store selling products tied through licensing agreements with hit shows airing on the streaming service. For example, Netflix has already prepared a clothing line (along with some live events) tied to its spicy rom-com hit Bridgerton, as well as various consumer products for the upcoming new seasons of Stranger Things, The Witcher, and La Casa de Papel (known in English as Money Heist), and several others. The move is… . . . read more

Licensing List: Deals of the Week

Hershey Company Serves Up Sweet Fashions The Hershey Company has signed five new partners to expand its line of licensed fashion, in deals brokered by global licensing agent Brand Activation Consulting. The new partners include: American Marketing Enterprises, a division of Centric Brands, for children’s sleepwear; Bioworld for adult sleepwear and accessories; Mad Engine for adult and children’s apparel; Odd Sox for hosiery and accessories; and Super Retro Brands for men’s boxers and accessories. “The Hershey Company has a roster of iconic brands, and we are thrilled to offer these new licensees and items that we know fans will love,” said Michelle McLaughlin, CEO for Brand Activation Consulting. Products from the new partners are scheduled to launch with retailers in late 2021, and McLaughlin says additional products and collaborations in… . . . read more

Esports Giant Launches Mobile Game Controller

ESL’s First Foray Into Mobile Gaming Hardware Offers Improved Connectivity for Ultimate Tournament Play ESL Gaming, the world’s largest esports company, has launched the first ESL controller for mobile phones in a partnership with RiotPWR, the leading mobile controller developer of mobile gaming hardware. The partnership with ESL and RiotPWR kicked-off earlier in 2021 with the announcement of the Rotor Riot Controller sponsorship of ESL’s Spring Season of the ESL Premiership. The deal was brokered by digital licensing agency Tinderbox, which is a division of the global licensing agency Beanstalk. The ESL Controller is compatible with iOS and Android devices and allows pros to level up their gameplay with the highest quality mobile gaming controller on the market. The ESL Controller is wired for latency-free gameplay and uses RiotPWR’s pass… . . . read more

Wham-O Gets Into Board Games in Deal With Winning Moves Games

Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into board games. Winning Moves Games USA is a Massachusetts-based maker of both new and classic board games, card games and puzzles including Pass the Pigs, No Stress Chess, and many more family favorites. “Winning Moves Games USA is proud to announce it has signed a licensing agreement with Anjar and Wham-O to bring back the classic versions of Frisbee, Super Ball, Hacky Sack, Trac Ball and many other classic Wham-O toys,” said Philip Orbanes Jr., President of Winning Moves. “For more than 25 years Winning Moves Games USA has built a positive reputation as a… . . . read more

Winnie The Pooh Shares Birthday With Queen Elizabeth

Winnie the Pooh has a surprising number of things in common with Her Royal Highness, Queen Elizabeth II. They both love spending time in the woods; they both like honey; and they’re both celebrating their 95th birthdays. To mark the occasion, Disney has released a special animation entitled Winnie the Pooh and the Royal Adventure featuring Pooh and his friends. It’s a short and honey-sweet 45-second animation that pays tribute to the Queen, as well as the upcoming 95th anniversary in October of the first publication of Winnie the Pooh stories in the Hundred Acre Wood. The beautiful animated tale sees Winnie the Pooh delivering a special gift to Her Majesty Queen Elizabeth II, alongside trusted friends Christopher Robin, Piglet, Tigger and Eeyore. The group, led by the lovable bear, embark… . . . read more

Collaborations Licensing New Agent For World’s Best Apron Maker

Collaborations Licensing has announced this week a new partnership with Hedley & Bennett, arguably the best and most innovative apron brand in the world. While many people think an apron is an apron is an apron, most Michelin chefs would disagree. Since 2012, Hedley & Bennett has been creating better working, better looking kitchen workwear for both professional and home consumers alike, working to make the most functional, most durable and most beautiful aprons worn by everyone from the most talented professionals in the world to the home cook just starting their cooking journey.  Hedley & Bennett aprons are worn by half of the 3-Michelin Star restaurants in the United States, over 6,000 restaurants worldwide, and across a wide array of entertainment programs including Bravo’s Top Chef, Michelle Obama’s Waffles &… . . . read more

MyFutprint Selects FanGirl As Licensing Agent

Popular manga publisher MyFutprint Entertainment, home of the world’s most diverse manga-inspired creators, and digital publisher of the flagship magazine and brand Saturday AM, has selected FanGirl Consulting & Brand Management, LLC as its official agent. The company says the FanGirl team, headed by Anita Castellar, will be tasked with expanding brand awareness, building licensing/retail partnerships, and more. Seeing the future globalization of geek culture, MyFutprint founder Frederick L. Jones launched the digital, bi-weekly magazine Saturday AM in 2013 as a platform for diverse manga-inspired content. As a former video game executive and a lifelong, comic book and manga fan, Jones says he always recognized the power of fandom. However, as an African American male, he also saw the opportunity to introduce more diversity into the manga space both in the stories being written as… . . . read more

Iconix Plans To Go Private After Controversial Acquisition Deal

Iconix Brand Group, Inc., which owns several well known brands such as Joe Boxer, Buffalo Jeans, Mossimo and London Fog, among several others, will become a private company after the board accepted an acquisition offer from Lancer Capital LLC. However, two major law firms have announced they are launching investigations into the deal on behalf of shareholders, with one saying the price tag is well under the true value of the company. Iconix has been trading on Nasdaq under the symbol ICON, but said in a statement it has entered into a definitive agreement and plan of merger to be acquired by Iconix Acquisition Corp., an affiliate of Lancer Capital, LLC (“Purchaser”), in an all-cash transaction that values Iconix at approximately $585 million, including net-debt. “Today’s announcement represents the culmination of… . . . read more

Who’s News: WarnerMedia Appoints Head of Content Acquisition in Asia Pacific

WarnerMedia has appointed Melissa Lim as its new head of content acquisitions and co-productions for its children’s networks in Asia Pacific, which include POGO, Cartoon Network and Boomerang. Lim’s brief also includes advising on licensing content to fuel the growing demand for kids and family programming on the regional streaming service HBO GO in Southeast Asia.  Lim will be based in Singapore and reports to Leslie Lee, the Head of WarnerMedia Kids APAC. Warner says Lim will be working closely with the original production and development team, but her key areas of focus will be exploring co-production opportunities and acquiring kids content for the region. To accomplish those goals, Warner says Lim will also work closely with her colleagues from other WarnerMedia acquisitions teams in the US, EMEA and Latin America. “Pinpointing… . . . read more

NPD Says Toy Sales Soared 27% In Year-To-Date

U.S. toy industry dollar sales increased +27% or +$1.5B between January and April 2021, according to The NPD Group, one of the leading research groups for consumer products and behavior. NPD analysts say both unit sales and average selling price (ASP) increased during the period, up +17% and +9% respectively. Ten of the eleven supercategories tracked by NPD posted double-digit dollar growth versus 2020. Furthermore, all supercategories posted a positive 2-year compound annual growth rate (CAGR) with seven supercategories showing double digit growth rates vs. 2019. After experiencing a dollar gain of $324 million, Outdoor & Sports Toys continues to be the largest supercategory with $1.6 billion in sales while Plush had the fastest dollar growth vs. 2020 at +44%. “As we lap the lockdowns of 2020, the supercategories that had… . . . read more


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