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Retail

Store Check: Holiday 2018 at Rockefeller Center

As the holiday shopping season enters into full swing, we visited NYC’s Rockefeller Center and the new FAO Schwarz store as well as the Nintendo and LEGO stores…


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LoL Survey

Licensing Trends: Tell Me What You Really Think

TLL is wrapping up our Language of Licensing feature, with a closer look at how execs actually go about deal-making including collaboration, social media, and what “hot trends” have to die once and for all…


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Survey

Language of Licensing II

The latest from TLL’s Language of Licensing (LoL) Survey: What licensing execs think you’re not worrying about enough (deal-making, retail, and consumer strategy), plus what they’re not worrying about (business vs. industry)…


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Editorial

Demographics Behind the 2018 LoL Survey

Who responded to TLL’s 2018 LoL Survey? (Thanks for everyone who contributed!) An even mix of licensing pros that skews towards the more experienced, with half based in the U.S./Canada…


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Language of Licensing

Speaking of Merchandise: Is it Mer-tch or Mur-kuh?

Two years ago, we launched TLL’s first survey on the language of licensing. Now the second iteration of the Language of Licensing (LoL) Survey is upon us, and a question we did not ask two years ago posed: How do you pronounce “merch”?…


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Product Categories

What’s the Deal? Apparel, Home & Accessories Lead TLL’s Deal Sheet Count

Most of the deals that TLL reported this year in our weekly Deal Sheet were for apparel, followed by home & home furnishings and accessories…


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Editorial

Coming Up With a Number

We answer one of the most common questions we receive: Where do TLL’s numbers come from?…


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Editorial

Does Licensing Have a Diversity Problem?

The 2018 Salary Survey revealed something off this year—that there may be costs associated with being non-white and non-male for licensing executives that have nothing to do with years of experience, hours worked, or job title…


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PRESCHOOL

As Generations Shift, Preschool Market Follows

On tracking the macro and micro shifts within the global market for licensed preschool properties—China is poised to…


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Sports

Sports: A Closer Look

The impact of major sporting events—the Super Bowl and the Winter Olympics—on sports-based licensing is expected to be minimal in comparision with previous years…


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