The New York-based Concept One Accessories has inked an exclusive distribution agreement with New Balance for bags and luggage in the US. Concept One is an international distributor with offices in New York, Mexico and China along with a partnership in Canada and a London-based design studio. The distribution agreement with Grown Up Licenses of Hong Kong covers New Balance … [Read more...] about Concept One Signs Deal For New Balance Branded Bags And Luggage
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TV Series Licensing: Brandgenuity to Rep Too Hot to Handle in US and Canada
The UK-based licensing agency Brands with Influence has tapped Brandgenuity to serve as the exclusive licensing agency in the US and Canada for the steamy, blockbuster reality dating show Too Hot to Handle. Brandgenuity assignment is to build a robust lifestyle licensing program for Netflix’s steamiest show which features more six packs than a frat house beer fridge. Now in … [Read more...] about TV Series Licensing: Brandgenuity to Rep Too Hot to Handle in US and Canada
Playmates and Wow! Stuff Get Into the Swim With Light Fund Sponsorship
By Allison Watkinson TLL Reporter Playmates Toys and Wow! Stuff have taken on the role of Master Sponsors for The Light Fund's English Channel Relay Fundraiser. The Master Sponsor position refers to the groups that have taken on the biggest sponsorships available for this year’s Light Fund challenge. “When we heard that the licensing industry was supplying two teams to do a … [Read more...] about Playmates and Wow! Stuff Get Into the Swim With Light Fund Sponsorship
Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the most venerable snack foods in America. Now, collaborating with Chattanooga Bakery and their long-term Licensing Agency, Lisa Marks Associates, Inc. (LMA), Evergreen Licensing has … [Read more...] about Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
Who’s News: Wildbrain Creates New Partnerships Team Under Mieke De Vaere
New team aligns capabilities to elevate the agency’s offering as a top strategic partner across its expanding portfolio Wildbrain is creating a new Partnerships Team under Meike De Vaere to maximize its clients opportunities for growth and improve efficiency. De Vaere has been promoted to the new position of VP, Partnerships and Business Development. The new team will … [Read more...] about Who’s News: Wildbrain Creates New Partnerships Team Under Mieke De Vaere
McDonald’s Honored With Licensing Sustainability Award
McDonald's Restaurants received a standing ovation Thursday as the company was named winner of the Licensing Sustainability Award. The award was unveiled at the SPLiCE New Year Solutions conference in Los Angeles. The award itself is granted four times a year as a joint project by the Society of Product Licensors Committed to Excellence, which represents the world's largest … [Read more...] about McDonald’s Honored With Licensing Sustainability Award
Just Play Named as Master Toy Partner for Sesame Street
Sesame Workshop has named Just Play as its multi-territory master toy licensee for North America, Latin America, Europe, and MENA. Under the multi-year partnership, Just Play will manufacture and market an expansive array of products featuring Sesame Street characters including Elmo, Cookie Monster and Abby Cadabby. The company will also support Sesame Workshop’s mission to … [Read more...] about Just Play Named as Master Toy Partner for Sesame Street
Levantine x IMPEL Partnership Brings Arabic Music to the West
Levantine Music has joined the licensing agency IMPEL to help bring Middle Eastern and North African music to Western ears. Levantine is an independent publisher based in Los Angeles, focused on all types of Arabic music, from classical to hip hop, and all things in-between. Founded by Abed Hathot (pictured above), Levantine represents writers, composers and producers from … [Read more...] about Levantine x IMPEL Partnership Brings Arabic Music to the West
Brown Toy Box Partners On Educational Program With DonorsChoose
The STEAM toyco Brown Toy Box is on a mission to reach 100,000 students in America in 2022 and encourage them to pursue scientific careers. Founded by tech innovator and visionary entrepreneur Terri-Nichelle Bradley (pictured above), Brown Toy Box was created to inspire children from all backgrounds that they can be successful in Science, Technology, Engineering, Art and … [Read more...] about Brown Toy Box Partners On Educational Program With DonorsChoose
Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France
Poetic Brands has signed a deal with the Tour de France to design a wide range of men’s and women’s apparel, based on the 119 year-old cycling race. The new collection will comprise of T-shirts, hoodies, sweats, beach wear, nightwear and underwear for men and women. Designs for the new range use the instantly recognisable contrasting yellow and black logo, along with striking … [Read more...] about Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France