By Allison Watkinson
TLL Reporter
To celebrate Beanstalk’s 30th anniversary, the global brand licensing agency is offering a series of complimentary Licensing Lab workshops to three chosen brand owners.
In return, Beanstalk asks only that the companies donate an amount of their choice to Unicef for its aid efforts in Ukraine.
Following review of the contestants’ applications, Beanstalk will select up to three winners that meet the criteria to participate in the Licensing Labs workshops.
This opportunity will allow the winners to have Beanstalk’s brand extension experts evaluate their brand’s licensing program or help them develop a new brand licensing program.
Each of the Licensing Labs will be led by a Beanstalk senior executive as well as a team of licensing specialists. Beanstalk’s experts will provide insights on how to improve a brand’s performance and establish effective business practices.
“As part of our 30th anniversary this year, we want to give back to brand owners as well as to a very important cause through the benefit of Licensing Labs,” said Allison Ames, Beanstalk’s President and CEO.
“Licensing Labs gives brand owners a unique opportunity to access our best-in-class talent and expertise to evaluate their current program or to identify how to enter the world of licensing to evolve their business,” Ames added. “We are truly proud of what we do every day at Beanstalk, and to be able to support UNICEF makes it all the more meaningful.”
In exchange for the agency’s consulting work, the winning brand owners will be asked to donate an amount of their choice to UNICEF to aid in Ukraine’s relief efforts.
UNICEF is an international relief organization that focuses on providing support for disadvantaged children and teenagers. The organization works alongside the United Nations to provide aid during times of crisis.
The application process is currently open and will run through to June 30. Winners will be selected and announced in July.
Potential applicants can learn more and submit their applications through the official Beanstalk website: https://www.beanstalk.com/licensing-labs-by-beanstalk
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